Get A Life- PLC Posttest

It exits the market

1. PLC refers to the stages a product moves through from the time it enters the market until the time...

Building awareness of the product

10. Which of the following is one of the main goals of promotion during the introduction stage:

Electronic products.

11. A price-skimming strategy works well when introducing

Expanding the product line

12. Which of the following marketing strategies is appropriate for the growth stage of the product life cycle:

They decrease as a percentage of sales revenue

13. Which of the following is a true statement regarding promotion expenditures during the growth stage of the product life cycle:

Maturity

14. Which of the following stages of the product life cycle is the most difficult one for marketers:

Bundling

15. A software manufacturer may sell an entire "suite" of software programs for one price during the maturity stage. This is a marketing strategy known as

Offering incentives to distributors

16. Which of the following marketing strategies is appropriate for the maturity stage of the product life cycle:

Harvesting

17. During the decline stage, a company may choose to continue offering the product but cut out all promotional expenditures. This is a strategy known as

Selling the product online

18. Which of the following marketing strategies is appropriate for the decline stage of the product life cycle:

Finding new uses for it

19. Marketers may extend a product's life cycle by

Profits are usually nonexistent

2. Which of the following is a true statement about the introduction stage of the product life cycle:

Selling the product in a foreign country

20. Marketers may attempt to increase the number of a product's users by

Competitors arrive on the scene

3. Which of the following is a true statement about the growth stage of the product life cycle:

Early adopter

4. Kevin is standing in line to purchase the latest version of his favorite smartphone. He loves getting the newest technology as soon as it's available. Kevin is known as a(n)

Economies of scale

5. During the growth stage, costs are affected by

Sales growth peaks & starts to slow down

6. Which of the following is a true statement about the maturity stage of the product life cycle:

maturity stage

7. Most of the products we use are in which stage of the product life cycle?

The stage can be fast or slow

8. Which of the following is a true statement about the decline stage of the product life cycle:

A brand

9. Which of the following is a type of "product" that the product life cycle can apply to: