Google Ads Skillshop: Knowledge Check Assessment
What TWO types of remarketing can be used on Google Display ads? A)Custom remarketing B)Dynamic remarketing C)Email remarketing D)Standard remarketing
B)Dynamic remarketing D)Standard remarketing
Which campaign type would you pick for the following scenario? These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results. A)Video B)Shopping C)Universal App D)Search
B)Shopping
Choose the campaign goal for this auto-bidding strategy: Maximize clicks A)Visibility B)Traffic C)Conversions D)Revenue
B)Traffic
What two main ad formats can be used in a Google Display ads campaign? (select ALL correct choices) A)Search Ads B)Uploaded Ads C)Social Ads D)Responsive Display Ads
B)Uploaded Ads D)Responsive Display Ads
How can Google Ads help you advance your business goals? A)By building awareness of your brand B)By driving online, in-app, in-person, and over-the-phone sales C)By influencing consideration of your products and services D)All of the above
D)All of the above
Choose the campaign goal for this auto-bidding strategy: Target ROAS A)Visibility B)Traffic C)Conversions D)Revenue
D)Revenue
Which campaign type would you pick for the following scenario? These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. A)Video B)Shopping C)Universal App D)Search
D)Search
True or False: Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
False
What's the main goal of the Google Ads Performance Planner tool?
It helps you forecast and determine your budgets, while also improving your return on investment.
True or False: It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.
True
Which targeting option is best for influencing consideration? A)Custom Affinity B)Custom Intent C)Demographics D)Remarketing
B)Custom Intent
Which targeting option is best for achieving brand awareness? A)Affinity B)Custom Intent C)In-Market D)Remarketing
A)Affinity
Which of the following is a core benefit of Google Ads automated bidding? A)Auction-time bidding B)Daily budget pacing C)Impression share-based bidding D)User ID-based bidding
A)Auction-time bidding
What are the three main automation components of Smart Display campaigns? A)Automated bidding B)Automated conversions C)Automated creatives D)Automated targeting
A)Automated bidding C)Automated creatives D)Automated targeting
What are the THREE marketing objectives that can be met via targeting on Google Display ads? A)Build awareness B)Drive action C)Generate buzz D)Influence consideration
A)Build awareness B)Drive action D)Influence consideration
Which of the following are the benefits of using Responsive Display Ads? A)Simplicity B)Automation C)Control D)Reach
A)Simplicity B)Automation D)Reach
Which campaign type would you pick for the following scenario? These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network. A)Video B)Shopping C)Universal App D)Search
A)Video
Choose the campaign goal for this auto-bidding strategy: Target Impression Share A)Visibility B)Traffic C)Conversions D)Revenue
A)Visibility
Choose the campaign goal for this auto-bidding strategy: Target CPA A)Visibility B)Traffic C)Conversions D)Revenue
C)Conversions
Which campaign type would you pick for the following scenario? These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. A)Video B)Shopping C)Universal App D)Search
C)Universal App
Which of the following is NOT a component of Google Display ads' value proposition? A)Intent B)Machine learning C)Performance D)Search
D)Search
How often is it recommended to repeat the budget planning process?
Monthly
