Google Analytics IQ Set
Secondary Dimension
An additional dimension you can add to a report for more specific analysis
Dimension
An attribute of a data set that can be organized for better analysis
Google Ads Campaign Traffic
Auto-tagging is used to collect data from what kind of traffic?
Primary dimensions in Custom Reports Secondary dimensions in Custom Reports Secondary Dimensions in Standard Reports
Custom Dimensions can be used as what?
Include shopping preferences
Filters cannot perform what action on collected data?
gclid=
For auto-tagging, what parameter does Google Ads include in the destination URL?
Offline inventory database
Google Analytics cannot collect data from which systems by default?
Filter 1: include Brazil or Argentina
How would a view filter be configured to include only users from Brazil and Argentina?
3
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal Conversions will Google Analytics count?
As a bounce
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
1
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
Analytics will set a new browser cookie the next time a browser loads a tracked page Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will not be able to associate user behavior data with past data collected
If a web page visitor clears the Analytics cookie from their browser, what will occur?
/order/complete.php
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
Same Scope
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Television Commercials
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Last campaign, search or ad
In Multi-Channel Funnel reports, how are default conversions credited?
Metrics
Numbers in a data set often paired with dimensions
Filtered data is not recoverable
Once filters have been applied, what is the option to recover filtered data?
Bounce Rate
Percentage of visits when a user landed on a website and exited without any interactions
Permanently alter data
Segments will not allow you to do what?
30
The default session timeout duration in Google Analytics is how many minutes?
Choose "Faster Response" in the sampling pull down menu
To increase the speed at which Google Analytics compiles reports, what action could be taken?
User ID
To recognize users across different devices, what feature must be enabled?
Sign-in that generates and sets unique IDs
To recognize users across different devices, what is required for User ID?
Cross-domain Tracking
To track users and sessions across multiple domains, what first must be set up?
Pair metrics and dimensions of different scopes
To view accurate data in a Custom Report, what action should be avoided?
True
True or False: A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
True or False: In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
False
True or False: Sampling is applied to reports before segmentation.
False
True or False: Sharing a Custom Report will share the report configuration and data included in the report.
False
True or False: View filters may be applied retroactively to any data that has been processed.
False
True or False: Views can include website data collected before the view was created.
Users who are female and have children
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Sequential Order
View filters are applied in what order?
Users who visited a physical store
What Remarketing audiences cannot be defined by default?
Custom Segment
What asset is used to build a remarketing list?
Custom Dimensions
What assets cannot be shared in the Solutions Gallery?
utm_adgroup
What campaign parameter is not available by default in Google Analytics?
Email Campaigns
What campaigns require manual tags on destination URLs for tracking?
User's favorite website
What cannot be collected by the default Analytics tracking code?
Device
What channel is not included in the Default Channels Report?
Ad Type
What criteria cannot be used to create a Custom Segment?
Users who returned an item they purchased
What criteria could not be used to create a Dynamic Remarketing Audience?
Personally Identifiable Information (PII)
What data does Google Analytics prohibit collecting?
Customer's lifetime value
What data is Google Analytics Goals unable to track?
Comparison
What data table display compares report metrics to the website average?
Compare goal conversions and measure changes to a website
What does assigning a value to a Google Analytics Goal enable?
Custom Dimension
What feature collects company-specific data such as Member Status?
The Measurement Protocol
What feature is required to send data from a web-connected device (like a Point-Of-Sale system) to Google Analytics?
Site Search
What feature is required to track customer search terms on a website?
Goals or Ecommerce
What feature must be enabled to use Multi-Channel Funnels?
Event Tracking
What feature would be used to collect how many times users downloaded a product catalog?
Data import
What features can join offline business systems data with online data collected by Google Analytics?
Custom Metric
What features is required to collect the number of comments users posted to a web page?
Custom Include filter with field "Campaign Name" and pattern "back to school"
What filter would only include data from a campaign titled "Back to School" in Campaign Reports?
Allow customers to quickly reorder an item they have previously purchased
What is not a benefit of Google Analytics Remarketing?
Permanently modify the data in a view
What is not a benefit of using segments to analyze data?
Restore
What is not a filter setting for data in views?
What is not considered a "source" in Google Analytics by default?
What is not considered a default "medium" in Google Analytics?
Attribution Modeling
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Machine-learning algorithms
What is used to create Smart Goals?
Sessions / Bounce Rate
What metric-dimension combination is not valid?
Account > Property > View
What model represents the hierarchical structure of a Google Analytics account?
Cohort Analysis
What report compares metrics based on user acquisition data over a series of weeks?
The Browser and OS Report
What report identifies browsers that may have had problems with a website?
Exit Pages Report
What report indicates the last page users viewed before leaving a website?
Landing Pages Report
What report indicates the pages of a website where users first arrived?
Goal Flow
What report indicates where users start or exit the conversion funnel?
Content Drilldown Report
What report provides data on how specific sections of a website performed?
Behavior Flow Report
What report shows a visual representation of user interactions on a website?
New vs Returning Report
What report shows the percent of site traffic that visited previously?
Behavior > New vs Returning Report
What report shows the percentage of traffic that previously visited a website?
Active Users Report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Mobile > Devices Report
What report shows which types of mobile devices visited a website?
All Pages Report
What report shows which web pages get the most traffic and highest engagement?
Hit
What scope applies to Custom Metrics?
Hit-level, Session-level, Product-level, or User-level scope
What scope levels available for dimensions and metrics?
User
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Flat Table
What type of Custom Report shows a static sortable table with rows of data?
A filter that removes all the data
What would prevent data from appearing in a Custom Report?
When a user is inactive on a web page for more than 30 minutes
When does a default Analytics session expire?
Every time a user loads a web page with embedded tracking code
When does the Analytics tracking code send a page view hit to Google Analytics?
Every time a user performs an action with event tracking implemented
When does the tracking code send an event hit to Google Analytics?
Adjust keyword bids in Google Ads from Google Analytics
When linking a Google Ads account to Google Analytics, what is not possible?
Analytics will associate users and sessions with their respective domains
When the same default tracking code is installed on page with domains, what will result?
When the sessions happen in different browsers on the same device
When will Google Analytics be unable to identify sessions from the same user by default?
Just before the closing </head> tag
Where should the Analytics tracking code be placed in the HTML of a web page for data collection?
Destination, Event, Duration, Pages/Screens per session
Which Goals are available in Google Analytics?
Source and Medium
Which default traffic source dimensions does Google Analytics report for each website visitor?
Pageview Event Transaction
Which kind of hits does Google Analytics track?
Assisted Conversion
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Category, Action, Label, Value
Which parameters can be included with an event for reporting?
All Traffic
Which reports indicate how traffic arrived at a website?
Multi-Channel Funnel Reports
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Demographics and Interests Reports
Which reports require the activation of Advertising Features?
Medium, Source, and Campaign
Which three campaign parameters are recommended to manually track campaigns?
Ad Preference
Which user characteristic may NOT be used to change keyword bids in Google Ads?
35
Within how many days can a deleted view be restored?
