Google Analytics Practice Questions
a customer visits your site 4 times in a month before making a $100 purchase on your site. she first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. if you're using a linear attribution model, how much conversion credit could be assigned to the last display ad?
$0 **$25 $50 $100
a user visits your website and subscribes to your newsletter, which you are tracking as a goal. the user's colleague then immediately subscribes to the same newsletter using the same computer and browser. how many conversions will be recorded in google analytics?
**1
how many properties in total do you now have in your practice account?
**2
which of these best defines a destination goal in google analytics?
**a website page viewed by the user once they have completed a desired action a KPI a page that has give you revenue the most popular page on your site
how can you add data to google analytics from other sources? select 3 correct answers.
**link your adwords account to google analytics to import advertising data **use cost data import to upload click and cost data from non-adwords campaigns **import a .csv file into google analytics to attach new dimensions to existing dimensions upload data to google spreadsheets and automatically sync it with your google analytics account
true or false. rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number
**true
true or false. the date range set for a dashboard doesn't apply to real-time widgets since they only show data for current active users, not historical data.
**true
you should include GA tracking code on every page of a website that you want to track
**true
which of the following is NOT a standard google analytics campaign variable?
**utm_adgroup utm_source utm_term utm_content
you can retrieve GA reporting data through the following methods (select all that apply)
the accounting administration settings **the reporting interface the SDKs **an API
true or false. your key performance indicators (KPIs) are automatically tracked as goals in google analytics.
true. no additional implementation is required since goals are tracked automatically **false. you must set up your goals once you identify the KPIs you want to track
how many views in total do you now have in your practice account?
**6
to add external data to google analytics using the data import feature, you must have:
**a key that links the imported data with google analytics a key that links the imported data with your adwords account an SDK that links the imported data with google analytics an API that links the imported data with your adwords account
which of the following are required to create a custom report? check all that apply.
**a report title must be entered multiple report tabs must be created multiple metric groups must be created **at least one metric must be added **at least one dimension must be added a report filter must be added
you want to create a report in google analytics that shows you the sessions and ecommerce conversion rate broken out by both the dimensions medium and city. how could you create this report? check all that apply.
**adjust the primary dimension of the locations report to "city" and add a secondary dimension of "medium." then switch the metric group to "ecommerce" **adjust the primary dimension of the source/medium report to "medium" and add a secondary dimension of "city". then switch the metric group to "ecommerce" **create a custom report with the dimensions "medium" and "city" and the metrics "sessions" and "ecommerce conversion rate" you can find this data in the default locations report without adjusting any settings it is not possible to create this report in google analytics
which of the following questions can be answered using the goal flow report? check all that apply.
**are there a lot of unexpected exits from a step in the middle of my conversion funnel? **do users usually start my conversion process from the first step or somewhere in the middle? **is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? **are there any steps in my conversion funnel that don't perform well on mobile devices compared to desktop devices?
the reporting APIs can be used to: (select 3 possible answers)
**automate complex reporting tasks automate your tracking code customizations **retrieve GA data for use in your own applications **build your own dashboard with GA data
which of the following are metrics? check all that apply.
**avg. session duration **pageviews city browser
which of the following should you manually tag with campaign tracking variables? check all that apply.
**banner ads adwords campaigns referrals organic search traffic **non-adwords CPC campaigns **email campaigns
to see the bounce rate of a specific medium in an acquisitions report: check all that apply.
**change the primary dimension in the channels report to "medium" and view the bounce rate metric **change the primary dimension in the source/medium report to "medium" and view the bounce rate metric change the primary dimension in the referrals report to "medium" and view the bounce rate metric you cannot see this information in any acquisitions reports
which types of groups can you create in google analytics? (select the 2 correct answers)
**channel groups conversion groups **content groups conversation groups
which of the following are configurations that permanently modify your data during the processing stage? select the 4 correct answers
**channel groups **content groups custom reports **filters **goals javascript customization
the tracking code in GA (select all that apply)
**connects data to your specific GA account **sends data back to your GA account for reporting tracks changes in your adwords count **identifies new and returning customers
which of the following reporting tools would you use to show two date ranges on the same graph?
**date comparison table filter table sort plot rows primary dimension secondary dimension pie cart pivot table
which of the following steps must be completed in order to collect ecommerce data in google analytics? check all that apply.
**enable ecommerce tracking in the ecommerce settings for a view create a goal for the "thank you" page of the checkout process **add the ecommerce tracking code to your site or application create a funnel for the shopping cart checkout process
business objective: help residential home buyers easily discover, finance, and purchase the home of their dreams" which of the following would be the best strategies to define in your measurement plan to support the business objective above? choose three.
**enable users to contact local realtors for their favorite properties through an online form send users daily emails with the highest priced properties in their neighborhood **connect users to mortgage estimation tools and financing options through an online portal **provide users with search tools to narrow the listing options to match their specific criteria
the data for a report you request is stored in a standard aggregate table, it will never be sampled in GA
**false
the same type of GA tracking code should be used for both a website and a mobile app
**false
true or false. custom reports will only display data for the date range selected at the time the report is created.
**false
true or false. if you make a mistake implementing a filter you can always correct it by fixing the filter and reprocessing the historical data
**false
true or false: to collect mobile application data with google analytics, you should implement the exact same code you use for your website tracking
**false
you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate
**false
business objective: help residential home buyers easily discover, finance, and purchase the home of their dreams" which of the following segments would be useful to define in your measurement plan to support the business objective above? check all that apply.
**first-home buyers vs. experienced buyers **first-time site users vs. returning site users **users who tried the mortgage estimation tool vs. those who didn't **users who used search specific tools vs. users who completed a general listing search
the site search report show:
**how users search your site traffic coming from search engines traffic coming from google organic search traffic coming from google paid search
filters can modify the data in your google analytics reports by: (select 3 correct answers)
**including data **excluding data exporting data **changing how data looks in reports
which of the following are dimensions? check all that apply.
**medium **event category bounce rate **ad content
which of the following are "hit" types tracked by GA (select all that apply)
**pageviews reservations **events **transactions
which of the following are considered the four main components of how the google analytics system works? select four correct answers.
**reporting replication **collection **configuration calculation analysis certification **processing
which of the following could be measured by defining a goal in google analytics? check all that apply.
**the percentage of sessions that result in a site registration the percentage of sessions that are unique **the percentage of sessions which contain 3 or more page views **the percentage of sessions during which users spend at least 2 minutes on the site
what is bounce rate?
**the percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site the percentage of times unique visitors returned to your website in a given time period the percentage of sessions for which a visitor exits from your homepage the percentage of site exits
each query sent to the reporting API must specify (select the 3 correct answers)
**the start and end dates the name of the standard report you wish to use **which metrics to display **the ID of the account view that the data should be retrieved from
when configuring a goal, why is it useful to assign a goal value?
**to attribute monetary value to a non-ecommerce site to calculate ecommerce metrics to determine the popularity of webpages you must assign a goal value in order to track conversions
which of the following are reasons to implement ecommerce tracking in addition to goals? check all that apply.
**to see which campaigns lead to the sale of particular products to monetize goals such as newsletter sign-ups **to track revenue generated by the website to enable an online payment system
during data processing, GA:
**transforms the raw data from collection using the configuration settings collects the data from analytics tracking code added to a website, mobile app, or other digital environment lets you access and analyze your data using the reporting interface lets you adjust configuration settings before data is collected
GA is able to measure if a user is a first time visitor or repeat visitor
**true
if an app gets uninstalled and then reinstalled, GA will have to create a new unique identifier on the device instead of match the session as coming from a returning user
**true
once your GA data has been processed, it cannot be changed
**true
similar to the javascript and mobile SDKs, you'll need to include a tracking ID which each hit collected by the measurement protocol
**true
the measurement protocol can collect and send user activity data to GA from any web-connected device, such as a ticket kiosk
**true
true or false. in order to see data in the multi-channel funnels reports you must first implement goals or ecommerce
**true
true or false. third-party data may be joined with the google analytics data collected via the tracking code
**true
true or false: it is possible to customize the default channels in the channels report and create your own custom channels from scratch
**true
true or false: the order in which filters appear in your settings matters.
**true. filters are executed in the order in which they appear false. google analytics does not take filter order into account
which of the following platforms is Google Analytics capable of tracking? check all that apply.
**user activity on a website **user activity on a mobile website **user activity on a mobile application **user activity on a gaming console **user activity on any digitally connected device
when google analytics processes data, one of the main tasks it completes is organizing hits into:
**users and sessions cohorts and interactions registered users and browsers purchasers and browsers
you have been asked to find opportunities to increase the number of users who complete the three-step account signup process on your site. which of the following analyses would be most useful for your investigation? choose three.
**using the source/medium report to identify which traffic sources have the highest conversion rate **using the landing pages report to identify which landing pages have the highest conversion rate using the all pages report to identify which pages have the post pageviews **using the goal flow report to identify which of the three steps has the highest drop-off rate
which of the following types of traffic will show in the "campaigns" report? check all that apply.
**visits from google adwords campaigns that have autotagging enabled visits from google adwords campaigns that have autotagging disabled and no manual campaign tagging visits from all links tagged with the parameter utm_medium=cpc **visits from all links tagged with the utm_campaign parameter
which of the following questions could you answer with the ecommerce reports? check all that apply.
**which product category brings in the most revenue for my business? **what are the ten most frequently purchased products on my site? **what products did a visitor purchase together in the same transaction? **what is the average order value of the transactions placed on my site?
which of the pages below would match a goal with the following settings: destination begins with /orderconfirmed check all that apply.
**www.mystore.com/orderconfirmed.html www.mystore.com/shirts/orderconfirmed.html **www.mystore.com/orderconfirmed/shirts.htm **www.mystore.com/orderconfirmed.html?id=153
which of the following could you use to set targets for your measurement plan? check all that apply.
**your historical site performance **third-party industry benchmark data **internal expectations from you business leadership a random guess
the code snippet for tracking websites with google analytics is written in:
AJAX Flash **JavaScript PHP
which of the following google analytics tools would you use to permanently exclude website traffic from your internal employees from your reports?
a filter in standard report that you would apply after the data is processed a filter in custom report that you apply after the data is processed the plot rows feature that you apply after the data is processed to show internal employee traffic versus customer traffic **a filter that you create in the admin settings and apply to your report view
you run a heavy-machinery business and use your website to generate sales leads for high-priced items. which of the following actions below would you consider the main "macro conversion" for your site?
a potential customer visits a lead form, but doesn't fill it out or submit it **a potential customer fills out and submits a lead form a potential customer downloads a spec sheet for one of your machines a potential customer signs up for your weekly newsletter a potential customer joins your social media community
you can adjust the sample size by: (select the 2 correct answers)
adding a segment to your report adjusting the session timeout control **adjusting a control in the reporting interface **specifying the sample size when querying the API
you define a destination goal by:
adding the ecommerce code to the goal page adding the conversion ID to the tracking code on the goal page dragging the goal page onto a standard report **specifying the conversion page in your view settings within google analytics
by default, when does a user's session (or "visit") end according to google analytics?
after 30 minutes, regardless of how active the user is on your website the session ends once the user opens another window in the browser **the session ends once the user is inactive for 30 minutes or more immediately when the user closes the browser
which of the following behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user's session?
all pages content drilldown **landing pages exit pages site speed site search events
which of following behavior reports could you use to find new keyword ideas for your search advertising campaigns?
all pages content drilldown landing pages exit pages site speed **site search events
in google analytics, "attribution" most commonly refers to:
assigning which conversions should be tracked for your site or mobile app **assigning which marketing channels get credit for conversions assigning the value of an ecommerce purchase assigning which property you want to collect data in for each of your websites and apps
which of the following multi-channel funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?
assisted conversions **top conversion paths time lag path length
how is google analytics able to determine if a group of website interactions are all from the same user device?
by detecting what city, operating system and browser the hits come from **by setting a unique ID for the device that is attached to each hit by grouping together all hits that are collected within a 30 minute time period google analytics is not able to detect if a group of interactions are from the same user device
which of the following adwords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions?
campaigns keywords search queries **time of day destination URLs
which of the following are dimensions? check all that apply.
conversion rate **page title % new sessions **country
create a filter to a view that would prevent traffic from the following IP address from showing in the report view: 193.88.222.1 which of the following is the correct way to set up the IP address filter described above?
create a predefined filter excluding traffic from the IP addresses that begin with 193.88.222 **create a predefined filter excluding traffic from the IP address that is equal to 193.88.222.1 create a predefined filter including traffic from the IP address that is equal to 193.88.222.1 create a predefined filter excluding traffic from the ISP domain that is equal to 193.88.222.1
you own 3 different websites that operate independently but are all a part of the same company. which of the following is the best way to set up your google analytics account for these sites?
create three different accounts, one for each website, so that no account settings overlap for the sites **create three different properties, one for each website, so that each site has its own unique tracking code create three different views under the same property (one for each website) so that the data for all three sites is aggregated in your reports none of these options will work
which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?
date comparison **table filter table sort plot rows primary dimension secondary dimension pie chart pivot table
which of the following reporting tools would you use to show the dimension "city" next to the dimension "source" in a report?
date comparison table filter table sort plot rows primary dimension **secondary dimension pie chart pivot table
which of the following reporting tools would you use to show two rows of data on the same graph?
date comparison table filter table sort **plot rows primary dimension secondary dimension pie chart pivot table
during aggregation, google analytics:
exports the collected data into a google spreadsheet organizes the collected data into pivot tables **organizes the collected data within database tables samples the data immediately
which of the following traffic source/medium combinations would NOT de detected by google analytics automatically and would require manual tagging for customization?
google/organic **nytimes.com/display wikipedia.com/referral direct/(none) bing.com/organic
which of the following should be the first step you complete during the analytics planning process?
implement google analytics create your implementation plan **define your overall measurement plan and business objectives maintain and refine your plans document your technical infrastructure
what is the hierarchy of the GA data model?
interactions > users > sessions sessions > users > interactions **users > sessions > interactions sessions > visitors > interactions
it is recommended that you place the google analytics javascript tracking code:
just after the opening <head> tag **just before the closing </head> tag just after the opening <footer> tag just before the closing </footer> tag
which of the following reports allows you to identify the terms users input to conduct searches within your site? check all that apply.
keyword report **site search report search queries report search engine optimization report
which of the following attribution models would be useful to analyze ads and campaigns that are designed to create initial awareness about a brand?
last interaction model **first interaction model linear model last non-direct click model
what are the two methods of importing external data into google analytics using dimension widening? (select the 2 correct answers)
linking to google spreadsheets using the mobile SDKs **using the API **uploading a spreadsheet or CSV file
which of the following audience reports would you use to see how often users return to your site?
location reports language **frequency & recency reports new vs. returning reports engagement reports browser & os reports mobile reports
which of the following audience reports would you use to see how your site performance differs between desktop, smartphone, and tablet users?
location reports language frequency & recency new vs. returning reports engagement reports browser & os reports **mobile reports
which of the following audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?
location reports language frequency & recency reports **new vs. returning reports engagement reports browser & OS reports mobile reports
create a goal in the "master profile" for the website to match the following pages: www.mysite.com/thankyou/shoes www.mysite.com/thankyou/shirt www.mysite.com/thankyou what match type and URI pattern did you use to create the goal in your account?
match type: equals to; URI pattern: /thank you **match type: begins with; URI patter: /thank you match type: equals to; URI patter: www.mysite.com/thankyou match type: begins with; URI pattern: www.mysite.com/thankyou
which of the following google analytics dimensions are only available for adwords traffic? check all that apply.
medium **matched search query **query match type **placement domain source campaign
what do you need to do to track interactions that happen within a page of your website, like downloading a PDF or clicking "play" and "stop" on an embedded video player?
nothing. these interactions are automatically tracked by google analytics **have a developer implement event tracking code for each interaction you want to track adjust your account settings to indicate which interactions should be tracked use campaign link tagging to identify users who complete particular interactions on your site
business objective: help residential home buyers easily discover, finance, and purchase the home of their dreams" which of the following would be the best KPIs to define in your measurement plan to support the strategies above? choose three.
number of monthly site users **percentage of users who complete a realtor contact form **percentage of users who use the search tools on your site average time on page for the homepage average time on page for the "contact" form **percentage of users who engage with the mortgage estimation tool
GA stores mobile app usage data locally on the device and sends it to the analytics account later using a batch process called:
resending rerouting *dispatching displacing
the process GA uses to retrieve data from large, complex data sets faster is called:
retrieval expediency **sampling configuration
which of the following traffic mediums are automatically tracked by google analytics without extra tagging or account linking? check all that apply.
search **referral cpc **organic email display ppc **(none), when the traffic source is "direct"
which of the following are true about segmentation? check all that apply.
segmentation allows you to combine data from multiple web properties in your reports **segmentation allows you to isolate and analyze subsets of your data segmentation is a technique that should only be used by experienced analysts **segmentation can help you find the underlying causes of changes to your aggregate data
in order to see data in the events reports, which of the following must you do in addition to implementing the standard google analytics tracking code on your site?
set up event tracking on the account settings page and specify which types of events you want to track set up event tracking on the property settings page and specify which types of events you want to track **add additional event tracking code to each action on your site that you want google analytics to track as an event none of the above. events are automatically tracked with the standard google analytics tracking code
what should always be the first step of creating a measurement plan?
setting up google analytics determining what segments you want to use for your analysis choosing the KPIs that you'll use to assess your performance outlining your digital strategies and tactics **defining your overall business objective
which of the following are metrics? check all that apply.
site search term source **avg. time on page **goal conversion rate
which of the following are possible ways to view the dimension "ad content" in your google analytics adwords reports? check all that apply.
switch the primary dimension in the adwords campaigns report to "ad content" **switch the primary dimension in the adwords keywords report to "ad content" **add "ad content" to the campaigns report as a secondary dimension
why might a site have a high bounce rate? check all that apply.
the landing page of the site has extra event tracking implemented to track additional actions besides page views **the ads that bring the users to the site set different expectations than the landing page **the site only has one page (e.g. a simple blog) **the page that your users typically land on doesn't have enough information or a good call-to-action
in the linear attribution model:
the last touchpoint would receive 100% of the credit for the conversion the first touchpoint would receive 100% of the credit for the conversion **each touchpoint in the conversion path would share equal credit for the conversion the touch points closest in time to the conversion get most of the credit
a session in google analytics consists of:
the reports generated by users over a specific period of time interactions or hits from a specific user for all time **interactions or hits from a specific user over a defined period of time a group of users getting together in person to discuss analytics
within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid search ad. on the final visit the user submits a "contact" form that you track as a goal conversion. which of the following statements are true about how the user's activity will be reported? check all that apply
the social media ad will get all the credit for the conversion because it was the first source that brought the user to your site **the social media ad and the banner ad will be given credit in the multi-channel funnels report as "assisting interactions" in the source/medium report all three traffic sources will get credit for the conversion in the source/medium report only the paid search ad will get credit for the conversion
in order to distinguish between users on web pages, GA:
uses the IP address of a device that accesses the site uses the city, state, country of a visitor that accesses the site creates anonymous unique identifiers using third-party cookies **creates anonymous unique identifiers using first-party cookies
which of the following is an example of adding internal context to your data? choose one.
using third-party data for your competition to set targets for your own site performance using a monthly visits benchmark from your industry as a whole to set targets for your own site performance **using your site's historical monthly visits data to set a future monthly visits target
which is the recommended parameter for identifying different versions of an ad?
utm_ad utm_medium utm_creative **utm_content
which campaign tracking variables should you always use when manually tagging a URL?
utm_content, utm_campaign **utm_source, utm_medium, utm_campaign utm_source, utm_content utm_campaign, utm_adgroup, utm_term
which of the following best represents the hierarchical structure of a google analytics account from top to bottom?
view --> account --> property property --> account --> view account --> view --> property **account --> property --> view
your business' objective is to maximize the number of sales through your website. which of the following metrics would most directly help you measure performance against this objective?
visits **ecommerce conversion rate page value bounce rate pages/visit
google analytics goals let you specify:
which users are likely to convert **which interactions should be used to calculate conversions which users spend the most time on your home page which page or screen is the first of a user's visit
why is it important that you maintain one unfiltered view when using filters with your analytics account?
without one unfiltered profile, you will not be able to use a filter for multiple views you can only use predefined filters with unfiltered views there is no reason to maintain an unfiltered view **since raw data cannot be reprocessed, maintaining an unfiltered view ensures that the original data can always be accessed
which of the following are required in order to see data for each page of a three-page conversion process in the goal flow report? check all that apply.
you must have ecommerce reporting implemented **you must set up a goal for the conversion **you must set up each of the three pages as a funnel step in the goal settings none of the above. goal flow reports are automatically populated with data about your conversion processes