imc

product feature

-physical characteristic of product or service -size -color -taste -delivery

types of advertising

-print -broadcast -internet

newspaper advertising disadvantage

-short shelf life -poor production quality -one way medium -doesnt build relationship

What is Sales promotion

-things that entice you to buy immediately

television advertising

-traditional: inform , build image, convince -interactive/diret response

approach (selling process)

-very beginning of sales pitch -build rapport -small talk

the presentation (selling process)

-what info do you want to convey -what is your delivery -formula selling -needs satisfaction selling

Disadvantage of Sales Promotion

-wont build long term loyalty -cost -can damage brand image

order getter

-you identify customer then persuade to buy

selling process

1.Prospecting 2.Preapproach 3.Approach 4.Presentation 5.Handling Objections 6.Closing 7.Follow-up

Planning (Selling Process)

How to approach: -how to contact -what to say -what to wear -how to act

network

NBC,ABC,CBS,FOX

mobile marketing means marketing that occurs...

On things that you carry with you, like smartphones

direct marketing

the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers.

magazine advertising advantages

-longer life span -pass along -focused editorial -good production quality

public relations advantages

-low cost -credibility builds good relationships w media

internet marketing advantages

-low cost -reachability -simple to intergate

Virtual Marketing

-message that spread quickly -social networks -word of mouth -videoclips -games

newspaper advertising advantages

-most towns have one -flexible deadlines -wide coverage

when is public relations used

-new product launch -product repositions -build/maintain image

forms of public relations

-news release -video news release -celebrity interview

radio advertising advantages

-it is everywhere -can be credible -quickly produced -hard to skip

magazine advertising diadvantages

-lead time -cost

Public television

-little traditional ads -room for sponsorship

spot TV

-local ads inserted into national programming

ketchup vs salsa

#1 selling condiment is salsa ranch is on the rise as a condiment instead of dressing

Mobile Marketing

-Ads on your phone

Opt-Out

-Box is pre checked -not sure if they really want it or not

Internet Marketing Disadvantages

-Privacy Concerns -Clutter -Annoyance

Creative Brief

-Spells out plan for specific promotional campaign -MAX 4 PAGES

Cable/Dish

-Subscription for all channels -very selective

Opt-In

-They asked for you to send them material/info -Customer must check box

Television advertising disadvantages

-ads are background noise -fleeting message (heard once) -clutter -expensive

radio advertising disadvantages

-ads are background noise -heard once -clutter

television advertising advantages

-audience size -high impact -very diverse

advertising advantages

-can reach mass audience -can be controlled

public relations disadvantages

-cant control it -hard to measure -stores can be unfavorable

direct marketing disadvantages

-cost -clutter -limited reach -planning and production time

advertising disadvantage

-cost -get lost in clutter -difficult to receive direct feedback -sometimes not credible

what does sales promotion include

-coupons -discounts -specialty package -store displays

Order taker

-doesn't look for the customer -customer goes to the seller (car sales man)

what is personal selling

-face to face -telemarketing -door to door -video

prospecting (selling process)

-find people interested in your product or service -direct mail -trade shows -business cards

magazine types

-general interest -special interest -business trade

Positioning

-image that your company occupies in the consumers mind

advantages of sales promotion

-immediate sales boost -track ability -visibility

types of sales

-insurace agent -real estate broker -retail -college

what is a press release

A short news article that is written and distributed to the media

direct marketing advantages

Ability to personalize; it's measurable; ability to learn from response rates; it's attention getting.

SWOT analysis

STRENGTH WEAKNESSES OPPORTUNITIES THREATS

what is a big disadvantage of public relations

The lack of message control

all the following are advantages of marketing except a- clutter b- consumer engagement c- low cost d- ability to reach customers

a - clutter

house list

a list of names you gather and compile on your own

welch's experimented with what kind of unique as in people magazine? a- A lickable ad so that readers could taste the flavor b- a scented ad so readers could smell the fragrance c- a textured ad so readers could feel the consistency of the product d- a 3d ad so readers could see multiple deminsions

a- a lickable ad so that readers could taste the flavor

what is sears doing? a- allowing customers to check in w/ smartphones b- scalling back on their direct marketing programs bc cost c- increasing amount of direct mail letter they send d- using INFOUSA to select direct marketing lists

a- allowing customers to check in w smart phones

which of these is true about public relations a- compared to advertising it is a non paid form of promotin b- pubic relations and advertising are really the same thing c- news organizatios expect to be paid for running stores d- it is not very credible

a- compared to advertising it is a non paid form of promotion

all these are advantages of sales promotion except a- decreased promotional costs b- immediate sales boost c- ability to track how the promotion works d- increased visibility for the product of the company

a- decreased promotional costs

which of these is an advantage of direct marketing a- it is very mesurable b-it is very inexpensive c- it can happen very quickly d-it can be seen by millions of people

a- it is very mesurable

viral marketing means a- message spreads on its own like a virus b- advertising could cause viruses on your computer c- advertising schdule is planned and spread by company sponsoring it d- same as virtual marketing

a- message spreads on its own like a virus

one disadvantage of newspaper advertising is a- wide coverage b- flexible deadlines for advertising placement c-the short shelf life d- nearly every town has one

c- the short shelf life

what is a big trend in internet marketing

ads are moving to mobile devices

advertising can a- remind people to buy b- inform people c- entertain d- all of the above

all of the above

which one of these is an advantage in magazine advertising

all of the are advantages

what is a disadvantage of internet marketing

all the above

which of these is not true about direct marketing? a- it is mesurabe b- it is a form of mass media c- it builds one-on-one relationships with customers d- it can be very expensive

b- it is a form of mass media

What did Hidden Valley Ranch do with ranch dressing? a- started sellling it by mail as convenience to customers b- repositioned the product, because customers use it for more than salads c- bought a salsa company bc it is americas #1 condiment d- lowered the price in order to sell more

b- repositioned the product because customers use it for more than salads

what type of marketing communication is the kroger plus card a- advertising b- sales promotion c- direct marketing d- public relation

b- sales promotion

in general how long should direct mail letter be a- short and sweet, few paragraphs at most b-the longer it is the more effective it is c- no one really knows, which is why direct marketers experiment all the time d- the length of the letter is not as important as the font used

b- the longer it is, the more effective it is

which is not a tip for a media spokesperson

be prepared to pay

a trend in billbaord advertising is a- using qr codes so the ads can be scanned with smartphone b- there are fewer billboards because of city ordinances and regulations c- ads that change or rotate to other messages on the sign d- using bigger printer so people can see it better

c- ads that change or rotate to other messages on the sign

advertising is a "paid"form of communication. what does this mean a- advertising agencies get paid for their work b- consumers pay to buy what is advertised c- advertisers pay for their message to run d- news reporters are paid to run favorable articles that advertise the product

c- advertisers pay for their message to run

this type of telvision programing both advertises and viewers pay

calbe/dish

a disadvantage of tv advertising a- high impact both sights and sounds b- audience nice too big c- diverse programming d- clutter

clutter

one trend in advertising is "product placement" what does that mean?

companies pay to have their products featured in movies or TV shows

what kind of envelope tends to work well with direct mail a- red envelope to get attention b- large 9x12 envelope, because they get attention c- envelopes with no return address d- a brownish kraft envelope often works well

d- a brownish kraft envelope often works well

if ole miss does direct marketing and gets names from prospective students who have visited campus what kind of list is it a- a purchased list b- a mass mail list c- an acquired list d- a house list

d- a house list

direct marketing includes all of the following except a- email b- direct mail c- catalogs d- advertising

d- advertising

when your candy bar says now 20% larger but the price hasnt chagne this is an example of a-specialty pack b- free gift c- continuity d- bonus size

d- bonus size

which of these is not a form of sales promotion? a-specialty packaging b- gifts and giveaways c- price reductions d- favorable news articles

d- favorable news articles

target has become so good at directing marketing that a- it knows the time of day a customer will enter store b- knows when a customer is planning a vacation c- knows which customers will shop at walmart d- it can predict when a customer becomes pregnant

d- it can predict when a customer becomes pregnant

what is one of the problems with sales promotion a- it makes the product less visible b- it can boost sales quickly c- it is not trackable, so you dont know if it works or not d- it doenst usually build customer loyalty

d- it doesnt build customer loyalty

which of these is a reason to consider sales promotion a- it can get customers to try a product b- it can get customers to switch brands c- it can get customers to buy now d- these are all reasons to try it

d-these are all reasons to try it

sydnication

independent programs on local station -judge judy/wheel of fortune

disadvantage of radio advertising

message is fleeting, meaning once the ad runs the message is gone

viral marketing

message that spread quickly -social networks -word of mouth -video clips -games

product advantage

set of unique features of a company and its products that are precieved by the target market

in marketing an opt in means

someone has given perission to receive the marketing message

during the late show there are usually a few local memphis on tupelo ads intersted in the mix this is called

spot advertising

who writes a news release

the orginization doing the promotion

public relations

the state of the relationship between the public and a company or other organization or a famous person.

what is one of the fastest growing types of internet advertising

video

Product Benefit

what is in it for the buyer? -FUN, PEACE OF MIND, ASSURANCE

in political campaigns, what is an example of micro targeting

woman contacting women voters, union members contact evangelicial voters ect

can sales promotion ever hurt a brand or company image

yes