in house marketing and service demand
in house marketing example
hotel's new breakfast to current guests, restaurant specials one night.
optimum capacity
ideal level of customers
reliability and timing
important issues for service consumers
increased demand can
improve quality example, crowded dance floor
customers expect
consistency
increased demand equals
decreased quality
capacity must fit
demand
increase capacity during high demand
employ part timers, rent more facilities, cross train employees
reduced capacity during low demand
lay off, schedule leave, rent out and remove surplus
in house marketing
marketing activities that promote products and services to already established customers
demand leveling strategies
marketing off peak times, differential pricing schemes, product variationa dn packaging, promotions, complimentary services.
maximum capacity
the upper limit that the org can possible achieve.
manage supply by
use part timers, maximize efficiency, share capacity.