in house marketing and service demand

in house marketing example

hotel's new breakfast to current guests, restaurant specials one night.

optimum capacity

ideal level of customers

reliability and timing

important issues for service consumers

increased demand can

improve quality example, crowded dance floor

customers expect

consistency

increased demand equals

decreased quality

capacity must fit

demand

increase capacity during high demand

employ part timers, rent more facilities, cross train employees

reduced capacity during low demand

lay off, schedule leave, rent out and remove surplus

in house marketing

marketing activities that promote products and services to already established customers

demand leveling strategies

marketing off peak times, differential pricing schemes, product variationa dn packaging, promotions, complimentary services.

maximum capacity

the upper limit that the org can possible achieve.

manage supply by

use part timers, maximize efficiency, share capacity.