Intro to New Media
All of the following are true about Xerox PARC except that: -Ethernet was invented there -PARC stands for Palo Alto Research Center -It's located in New York -Many ideas now common in personal computing originated there
It's located in New York
Which of the following are current smartphone operating systems? -webOS -iOS -Android -Symbian
iOS and Android
What is true about many new communication technologies? -They are weak in many areas when first introduced -They render previous communication technologies completely obsolete -They are compelling in one new area -Both a and c
Both a and c
Approximately ____% of Twitter users use the site daily, while ____% of Instagram users and ____% of Facebook users are daily users. -30, 60, 90 -40, 60, 70 -10, 30, 50 -50, 80, 90
40, 60, 70
A byte contains __________ bits.
8
____________ created Android, which was acquired by Google in _____________. -Andy Rubin, 2007 -Tony Fadell, 2005 -Andy Rubin, 2005 -Tony Fadell, 2007
Andy Rubin, 2005
Apple was founded on _____________ and was originally called _____________.
April 1, 1976, Apple Computer, Inc.
To connect 10 computers without a router, you'd need _________ cables. With a router, you'd need __________ cables. -100, 10 -45, 10 -10, 45.. -100, 45
45, 10
How many bytes are in 48 megabits? (Enter your answer without any commas, i.e. 1000, not 1,000)
480,000
Approximately ________ of the U.S. population hasn't heard of podcasting. -90% -50% -15% -2%
50%
How many bytes are in 48 megabits? (Enter your answer without any commas, i.e. 1000, not 1,000)
6,000,000
Approximately what percentage of U.S. adults get news via social media?
60%
In software development, what is a standard library? -A set of pre-made software that can be reused and reapplied -A benchmark used to compare its speed to that of other programming languages -The set of design practices the guide developers on how to use a language -A library of ethical standards for developers using a language
A set of pre-made software that can be reused and reapplied
In the year it was created, the Web's inventor spoke of three pillars on which the Web stands. Each of the following is a pillar except: -HTML, a document format allowing for embedded hyperlinks -HTTP, a transport protocol to find documents when given their URLs -AJAX, asynchronous JavaScript and XHTML -URL, an address system that keeps track of Web documents
AJAX, asynchronous JavaScript and XHTML
In the year it was created, the Web's inventor spoke of three pillars on which the Web stands. Each of the following is a pillar except: -URL, an address system that keeps track of Web documents -HTTP, a transport protocol to find documents when given their URLs -AJAX, asynchronous JavaScript and XHTML -HTML, a document format allowing for embedded hyperlinks
AJAX, asynchronous JavaScript and XHTML
Google's core source of revenue is -Android -Advertising -Google Apps for Work -Google Play store
Advertising
_______ development is the process through which startups create _______ products. -Lean, agile -Agile, minimum viable -Minimum viable, lean -Rapid, non-iterative
Agile, minimum viable
________ development is the process through which startups create _______ products. -Minimum viable, lean -Agile, minimum viable -Lean, agile -Rapid, non-iterative
Agile, minimum viable
Early newspapers were among the first forms of... -Propaganda -Advertisement -Mass communication -All of the above
All of the Above
Which of the following isn't one of the seven building blocks of the honeycomb framework of social media? -Reputation -Sharing -Inanity -Identity
Inanity
IP is: -Internet Protocol, a set of communication protocols that define how data should travel across computer networks -Information Protocol, a set of data protocols that define how data should be stores on local disks -Industry Protocol, a set of standards that define how to build information networks -Internet Procedure, a set of rules that define whether or not data is securely encrypted for online transfer
Internet Protocol, a set of communication protocols that define how data should travel across computer networks
This question is related to the following quote from "What is Code?" "check their code into the source code repository" A source code repository: -Reposits code to its original source owner -Is a managed environment for storing the source code that comprises an application -Is a secure room in a data center for storing sensitive information -Isn't a real thing
Is a managed environment for storing the source code that comprises an application
What type of writing preceded alphabetic writing? -Pictographic -Ideographic -Cave Paintings -Logographic
Logographic
MP3 stands for: -Music Program 3 -MPEG Audio Layer 3 -MPEG Player 3 -Media Player 3
MPEG Audio Layer 3
Other terms used to describe "new media" include all of the following except: -Mainstream media -Emerging media -Digital media -Media
Mainstream media
The term "emerging media" is useful because it connotes -Fully developed forms of media -Media that was new at a given historical moment -Media that is new at the present moment -Media from the future
Media that is new at the present moment
_______ uses approximately ________ of all peak-time internet traffic in North America.
Netflix, 1/3
Google's line of "pure" Android phones is called -Nexus -Droid -Chrome -Silver
Nexus
Which of the following is not a form of ephemeral messaging? -Snapchat messages -Phone calls -Twitter direct messages -None of the above
Twitter direct messages
Which of the following is true about many new communication technologies? -They are weak in many areas when first introduced -They immediately render previous communication technologies completely obsolete -They are compelling in one new area -All of the above
1 and 3
The study of signs is called -Semiography -Signography -Significacy -Semiotics
Semiotics
____________ is the current CEO of Google. -Sergey Brin -Eric Schmidt -Larry Page -Sundar Pichai
Sundar Pichai
According to the lesson, all of the following were major benefits of computers and computer networks except -The ability to perfectly reproduce information at infinitum -The cost of reproducing and transmitting information over a computer network become asymptotically close to zero -The ability to store and process information at a scale and speed beyond human ability -The quality of being the most innovative form of communication by virtue of being the newest form of communication we know
The quality of being the most innovative form of communication by virtue of being the newest form of communication we know
Which of the following are reasons why might speech have become the default mode of human communication instead of sign languages such as ASL? -It requires less physical effort -It can be understood from a greater distance (by shouting, etc.) -It's not limited to line-of-sight communication -It offers a wider vocabulary and richer means of expression
1, 2 & 3
Which of the following are true about the telegraph? -Offers an excellent illustration of Metcalfe's law -Was the first form of electronic telecommunication -Was far superior on every vector to all other existing forms of telecommunication -Paved the way for all other forms of electronic telecommunication
1, 2, and 4
The printing press offered multiple-orders-of-magnitude improvements in printing in: -Cost -Speed -Accuracy of copies -Quality of content
1-3
Which of the following are true about JavaScript? -Is only tenuously related to Java -Was created at Netscape -Has become the de facto programming language for interactivity on websites -Was originally called TeaScript
1-3
The percentage of audio listening time spent listening to podcasts is approximately _______ that of time spent listening to the radio. -1/100 -1/10 -1/2 -1/25
1/25
How many professional software developers are there in the world today? -500,000 -3,000,000 -11,000,000 -24,000,000
11,000,000
Text messages are limited to ___________ characters because Friedhelm Hillebrand noted in 1985 that _________. -160, computer networks at the time could only reliably transmit that many characters -160, the vast majority of messages could fit within that limit -140, the vast majority of messages could fit within that limit -140, computer networks at the time could only reliably transmit that many characters
160, the vast majority of messages could fit within that limit
How many bits are in 24 megabytes? -3,000,000 -8,000,000 -24,000,000 -192,000,000
192,000,000
In what decade was the electric television invented? -1900s -1920s -1880s -1940s
1920s
VCRs were first widely adopted in the _____; eventually, most used the ____ format, instead of the technically superior___. -1950s, VHS, Betamax -1950s, Betamax, VHS -1970s, Betamax, VHS -1970s, VHS, Betamax
1970s, VHS, Betamax
Around what year did the use of the phrase "digital media" rapidly accelerate? (Give answer as four-digit year, ex.: 2016)
1980-1989 or 1990-1995
The iPhone was released in ___________; the first Android device was released in _____________.
2007, 2008
Today about 3 billion people are online with 2 billion of them using smartphones; by 2020, about _____ billion people will be online with about ______ billion of them using smartphones.
4, 4
Why do so many program languages exist? -New programming languages offer new and improved functionality -Different program languages are optimized to perform different tasks -Older programming languages are still needed for many reasons, including supporting legacy -All of the Above
All of the Above
A medium is: -The singular form of media -A thing that conveys other things -A mean of channel of general communication -All of the above
All of the above
Early newspapers were among the first forms of -Propaganda -Advertisement -Mass communication -All of the above
All of the above
Which of the following are challenges facing international e-commerce? -Regulation -Language -Currency -Cultural differences
All of the above
Which of the following is actively working on artificial intelligence and / or machine learning technologies? -Apple -Facebook -Amazon -Google -Microsoft
All of the above
Why do so many programming languages exist? -Different program languages are optimized to perform different tasks -New programming languages offer new and improved functionality -Older programming languages are still needed for many reasons, including supporting legacy projects -All of the above
All of the above
In August 2015, Google was reorganized as a subsidiary of the newly-formed company ________. -Google Ventures -Altria -Google X -Alphabet
Alphabet
Of the following, which was the first method of communication that could be infinitely changed and moved around to interpret different abstract concepts? -Alphabetic Writing -Ideograms -Pictograms -Basic Gestures
Alphabetic Writing
This question is related to the following quote from "What is Code?" "they will go off and work in the integrated development environments..." An integrated development environment is: -A modern office design in which developers work side-by-side -An application that includes many necessary tools for software development, like a code editor and a debugger -The complete set of software a user will need to run an application -Multiple copies of an application running on a single machine
An application that includes many necessary tools for software development, like a code editor and a debugger
"Bit" stands for: -Bilateral information token -Binary interface transfer -Binary digit -Binary interface
Binary Digit
"Bit" stands for _________ and contains ________ bytes. -Binary interface transfer, 1/8 -Binary interface transfer, 8 -Binary digit, 1/8 -Binary digit, 8
Binary digit, 1/8
In a typical home wireless network, a router ____________ and a modem ____________. -Broadcasts the connection wirelessly, decodes the signal from the cable / fiber line -Broadcasts the connection wirelessly, protects against malicious attackers -Decodes the signal from the cable / fiber line, broadcasts the connection wirelessly -Decodes the signal from the cable / fiber line, protects against malicious attackers
Broadcasts the connection wirelessly, decodes the signal from the cable / fiber line
.com is short for _____________ and was one of the 7 TLDs announced in _____________.
Commercial, 1985
According to a quote from "What is Code?", "Computer science is no more about _____________ than astronomy is about ____________" -Algorithms, stars -Math, distance -Computers, telescopes -Processors, lenses
Computers, telescopes
According to a quote from "What is Code?", "Computer science is no more about _____________ than astronomy is about ____________" -Algorithms, stars -Processors, lenses -Computers, telescopes -Math, distance
Computers, telescopes
The phenomenon of social media's wide and sometimes unknown audiences causing difficulty for social media posters knowing what to say and how to say it is known as: -Context collapse -Online audience segmentation -Rapid prototyping -Social media anxiety disorder
Context collapse
Which of the following was not a radical new feature of the original iPhone at the time of its introduction? -Visual voicemail -Copy and paste for text -Rendering web pages in a desktop-type browser -Multitouch gestures
Copy and paste for text
Compared to traditional hard disk drives (HDDs), solid state drives are all of the following except: -Faster than HDDs -More reliable than HDDs -Cost less per gigabyte of storage than HDDs -Made of fewer moving parts (no moving parts, actually)
Cost less per gigabyte of storage than HDDs
Where is Apple Inc. headquartered? -Cupertino, CA -Sacramento, CA -San Francisco, CA -Austin, TX
Cupertino, CA
According to an article we read on startups, business plans rarely survive first contact with: -Competition -Customers -Confusion -Clinets
Customers
Which of the following wasn't a core innovation of the original iTunes Music store? -Micropayments enabling the purchase of individual tracks -Integration with the iPod portable music player -Being the first legal digital music store to meet or surpass the ease of pirating digital music -DRM (digital rights management)-free music
DRM (digital rights management)-free music
What does DARPA stand for? -Defense Advanced Research Projects Agency -Digital Advanced Research Projects Agency -Digital Advanced Research Projects Academy -Defense And Response Projects Academy
Defense Advanced Research Projects Agency
versions of the Android operating system are named after -Big cats -Places in California -Desserts Birds of prey
Desserts
____________ transmission systems like most social media transmit from many sources to many receivers, while ____________ transmission systems—including most traditional media—transmit from one source to many receivers. -Asynchronous, synchronous -Synchronous, asynchronous -Monologic, dialogic -Dialogic, monologic
Dialogic, monologic
Incidental readership describes the fact "that most people who read an article on a website ______________________________."
Do not read any other articles on that site in a given month.
DNS stands for _____________ and is _______________ -Domain network server, an address book for websites -Domain network server, the standard configuration for setting up a computer network -Domain name system, the standard configuration for setting up a computer network -Domain name system, an address book for websites
Domain name system, an address book for websites
When did the term "new media" first come into use? -Late 1600s -Mid 1700s -Mid 1800s -Early 1900s
Early 1900s
Which of the following is not true about the CD? -Early CD players were relatively inexpensive, costing only about $150 -It was invented by James T. Russell -It had a greater capacity than hard drives at the time of its introduction -It was the first consumer digital audio format
Early CD players were relatively inexpensive, costing only about $150
___________ was the CEO of Google from 2001-2011, ushering it through a period of explosive growth. -Eric Schmidt -Larry Ellison -Larry Page -Tim Cook
Eric Schmidt
Which of the following isn't a wireless networking protocol? -LTE -Bluetooth -Wifi -Ethernet
Ethernet
Since its inception, Apple has prided itself on making the "whole widget," integrating: -Hardware and infrastructure -Hardware and infrastructure -Hardware and software -Infrastructure and software
Hardware and software
According to Steve Jobs, "[Design is] not just what [something] looks like and feels like, [it's]" -How it is marketed -How it works -How it is received -The materials that compose the object
How it works
All of the following are reasons someone launching a website might want to use a commercial web server instead of their own machine except that a commercial web server: -Is always up and running -Is always connected to the Internet -Is always free to operate -Is always available at the same IP address
Is always free to operate
All of the following are true about Minitel except that it: -Is a French thing -Was a pre-World Wide Web online service -Launched in 1978 -Is still operational today
Is still operational today
Who was depicted in Apple's original logo? -Isaac Newton -Steve Jobs -Granny Smith -Johnny Appleseed
Isaac Newton
Which of the following is not a reason why might speech have become the default mode of human communication instead of sign languages such as ASL? -It requires less physical effort -It offers a wider vocabulary and richer means of expression -It's not limited to line-of-sight communication -It can be understood from a greater distance (by shouting, etc.)
It offers a wider vocabulary and richer means of expression
The main observation about the typewriter made in our lesson is that -The QWERTY keyboard layout was introduced in part to reduce mechanical errors at higher typing speeds -Its introduction represents the pattern that new technological revolutions often occur when large—in terms of size / cost / complexity—forms of media are made available to individuals by greatly reducing one of those three factors. -If you really care about your short story, you'll write it on a typewriter -They used typewriters a lot in Mad Men
Its introduction represents the pattern that new technological revolutions often occur when large—in terms of size / cost / complexity—forms of media are made available to individuals by greatly reducing one of those three factors.
Which of the following wasn't a major challenge of very early mail / courier systems? -Letters could be lost -They required a high degree of trust in the messenger / system -Merchants sending large volumes of unwanted advertisements via the mail -They required knowledge on the part of the sender and the courier of where to deliver mail
Merchants sending large volumes of unwanted advertisements via the mail
Which is not an advantage of papyrus over stone? -Lighter weight -Higher information density -More permanent -Faster data entry
More permanent
Obama's 2012 election victory was partially attributed to a big data effort called Project ________. -Orca -Narwhal -Grassroots -Procollect
Narhwal
In 2014, ____________ conducted over $1,000,000 of transactions in ____________. -Overstock.com, Bitcoin -Overstock.com, Venmo -Amazon.com, Bitcoin -Amazon.com, Venmo
Overstock.com, Bitcoin
Which of the following doesn't involve cloud services? -AWS (Amazon Web Services) -Pairing your phone with your car -Email syncing across multiple devices -Dropbox
Pairing your phone with your car
Which of the following isn't a real cloud service acronym? -Platform as a Service -Software as a Service -Infrastructure as a Service -Programming as a Service
Programming as a Service
The printing press offered multiple-orders-of-magnitude improvements in printing in all of the following EXCEPT -Speed -Quality of content -Cost -Accuracy of copies
Quality of Content
Which of the following does Paul Graham call essential for a startup? -New technology -Rapid growth -Being newly founded -Venture funding
Rapid growth
SQL is a way to interact with _______________ and stands for ____________ (relational -Relational databases, Strengthened Quota Language -User interfaces, Structured Query Language -User interfaces, Strengthened Quota Language -Relational databases, Structured Query Language
Relational databases, Structured Query Language
______________ pioneered the SaaS business model in _____________. -Amazon.com, 1994 -Salesforce.com, 1994 -Salesforce.com, 1999 -Amazon.com, 1999
Salesforce.com, 1999
_____________ is the largest manufacturer of Android phones. -Samsung -HTC -Sony -Amazon
Samsung
The features or elements that make a business or product uniquely attractive to consumers are its: -Term sheet -Value proposition -Runway -Pivot point
Value proposition
All of the following are true about the telegraph except that it: -Was the first form of electronic telecommunication -Was far superior on every vector to all other existing forms of telecommunication -Offers an excellent illustration of Metcalfe's law -Paved the way for all other forms of electronic telecommunication
Was far superior on every vector to all other existing forms of telecommunication
Which of the following is not true about JavaScript? -Has become the de facto programming language for interactivity on websites -Was originally called TeaScript -Is only tenuously related to Java -Was created at Netscape
Was originally called TeaScript
Which of the following isn't true of the original Macintosh? -Was one of the first products to be promoted by an expensive Super Bowl commercial -Was the first mass-market computer to use a GUI -Was released in 1982 -Was the first mass-market computer to be mouse-based
Was released in 1982
With the increasing role technology companies are playing in the news business, "_______________ and _____________ are the two industry roles largely left to news organizations." -Writing, original reporting -Writing, advertising -Original reporting, advertising -Original reporting, distribution
Writing, original reporting
