Intro to New Media

All of the following are true about Xerox PARC except that: -Ethernet was invented there -PARC stands for Palo Alto Research Center -It's located in New York -Many ideas now common in personal computing originated there

It's located in New York

Which of the following are current smartphone operating systems? -webOS -iOS -Android -Symbian

iOS and Android

What is true about many new communication technologies? -They are weak in many areas when first introduced -They render previous communication technologies completely obsolete -They are compelling in one new area -Both a and c

Both a and c

Approximately ____% of Twitter users use the site daily, while ____% of Instagram users and ____% of Facebook users are daily users. -30, 60, 90 -40, 60, 70 -10, 30, 50 -50, 80, 90

40, 60, 70

A byte contains __________ bits.

8

____________ created Android, which was acquired by Google in _____________. -Andy Rubin, 2007 -Tony Fadell, 2005 -Andy Rubin, 2005 -Tony Fadell, 2007

Andy Rubin, 2005

Apple was founded on _____________ and was originally called _____________.

April 1, 1976, Apple Computer, Inc.

To connect 10 computers without a router, you'd need _________ cables. With a router, you'd need __________ cables. -100, 10 -45, 10 -10, 45.. -100, 45

45, 10

How many bytes are in 48 megabits? (Enter your answer without any commas, i.e. 1000, not 1,000)

480,000

Approximately ________ of the U.S. population hasn't heard of podcasting. -90% -50% -15% -2%

50%

How many bytes are in 48 megabits? (Enter your answer without any commas, i.e. 1000, not 1,000)

6,000,000

Approximately what percentage of U.S. adults get news via social media?

60%

In software development, what is a standard library? -A set of pre-made software that can be reused and reapplied -A benchmark used to compare its speed to that of other programming languages -The set of design practices the guide developers on how to use a language -A library of ethical standards for developers using a language

A set of pre-made software that can be reused and reapplied

In the year it was created, the Web's inventor spoke of three pillars on which the Web stands. Each of the following is a pillar except: -HTML, a document format allowing for embedded hyperlinks -HTTP, a transport protocol to find documents when given their URLs -AJAX, asynchronous JavaScript and XHTML -URL, an address system that keeps track of Web documents

AJAX, asynchronous JavaScript and XHTML

In the year it was created, the Web's inventor spoke of three pillars on which the Web stands. Each of the following is a pillar except: -URL, an address system that keeps track of Web documents -HTTP, a transport protocol to find documents when given their URLs -AJAX, asynchronous JavaScript and XHTML -HTML, a document format allowing for embedded hyperlinks

AJAX, asynchronous JavaScript and XHTML

Google's core source of revenue is -Android -Advertising -Google Apps for Work -Google Play store

Advertising

_______ development is the process through which startups create _______ products. -Lean, agile -Agile, minimum viable -Minimum viable, lean -Rapid, non-iterative

Agile, minimum viable

________ development is the process through which startups create _______ products. -Minimum viable, lean -Agile, minimum viable -Lean, agile -Rapid, non-iterative

Agile, minimum viable

Early newspapers were among the first forms of... -Propaganda -Advertisement -Mass communication -All of the above

All of the Above

Which of the following isn't one of the seven building blocks of the honeycomb framework of social media? -Reputation -Sharing -Inanity -Identity

Inanity

IP is: -Internet Protocol, a set of communication protocols that define how data should travel across computer networks -Information Protocol, a set of data protocols that define how data should be stores on local disks -Industry Protocol, a set of standards that define how to build information networks -Internet Procedure, a set of rules that define whether or not data is securely encrypted for online transfer

Internet Protocol, a set of communication protocols that define how data should travel across computer networks

This question is related to the following quote from "What is Code?" "check their code into the source code repository" A source code repository: -Reposits code to its original source owner -Is a managed environment for storing the source code that comprises an application -Is a secure room in a data center for storing sensitive information -Isn't a real thing

Is a managed environment for storing the source code that comprises an application

What type of writing preceded alphabetic writing? -Pictographic -Ideographic -Cave Paintings -Logographic

Logographic

MP3 stands for: -Music Program 3 -MPEG Audio Layer 3 -MPEG Player 3 -Media Player 3

MPEG Audio Layer 3

Other terms used to describe "new media" include all of the following except: -Mainstream media -Emerging media -Digital media -Media

Mainstream media

The term "emerging media" is useful because it connotes -Fully developed forms of media -Media that was new at a given historical moment -Media that is new at the present moment -Media from the future

Media that is new at the present moment

_______ uses approximately ________ of all peak-time internet traffic in North America.

Netflix, 1/3

Google's line of "pure" Android phones is called -Nexus -Droid -Chrome -Silver

Nexus

Which of the following is not a form of ephemeral messaging? -Snapchat messages -Phone calls -Twitter direct messages -None of the above

Twitter direct messages

Which of the following is true about many new communication technologies? -They are weak in many areas when first introduced -They immediately render previous communication technologies completely obsolete -They are compelling in one new area -All of the above

1 and 3

The study of signs is called -Semiography -Signography -Significacy -Semiotics

Semiotics

____________ is the current CEO of Google. -Sergey Brin -Eric Schmidt -Larry Page -Sundar Pichai

Sundar Pichai

According to the lesson, all of the following were major benefits of computers and computer networks except -The ability to perfectly reproduce information at infinitum -The cost of reproducing and transmitting information over a computer network become asymptotically close to zero -The ability to store and process information at a scale and speed beyond human ability -The quality of being the most innovative form of communication by virtue of being the newest form of communication we know

The quality of being the most innovative form of communication by virtue of being the newest form of communication we know

Which of the following are reasons why might speech have become the default mode of human communication instead of sign languages such as ASL? -It requires less physical effort -It can be understood from a greater distance (by shouting, etc.) -It's not limited to line-of-sight communication -It offers a wider vocabulary and richer means of expression

1, 2 & 3

Which of the following are true about the telegraph? -Offers an excellent illustration of Metcalfe's law -Was the first form of electronic telecommunication -Was far superior on every vector to all other existing forms of telecommunication -Paved the way for all other forms of electronic telecommunication

1, 2, and 4

The printing press offered multiple-orders-of-magnitude improvements in printing in: -Cost -Speed -Accuracy of copies -Quality of content

1-3

Which of the following are true about JavaScript? -Is only tenuously related to Java -Was created at Netscape -Has become the de facto programming language for interactivity on websites -Was originally called TeaScript

1-3

The percentage of audio listening time spent listening to podcasts is approximately _______ that of time spent listening to the radio. -1/100 -1/10 -1/2 -1/25

1/25

How many professional software developers are there in the world today? -500,000 -3,000,000 -11,000,000 -24,000,000

11,000,000

Text messages are limited to ___________ characters because Friedhelm Hillebrand noted in 1985 that _________. -160, computer networks at the time could only reliably transmit that many characters -160, the vast majority of messages could fit within that limit -140, the vast majority of messages could fit within that limit -140, computer networks at the time could only reliably transmit that many characters

160, the vast majority of messages could fit within that limit

How many bits are in 24 megabytes? -3,000,000 -8,000,000 -24,000,000 -192,000,000

192,000,000

In what decade was the electric television invented? -1900s -1920s -1880s -1940s

1920s

VCRs were first widely adopted in the _____; eventually, most used the ____ format, instead of the technically superior___. -1950s, VHS, Betamax -1950s, Betamax, VHS -1970s, Betamax, VHS -1970s, VHS, Betamax

1970s, VHS, Betamax

Around what year did the use of the phrase "digital media" rapidly accelerate? (Give answer as four-digit year, ex.: 2016)

1980-1989 or 1990-1995

The iPhone was released in ___________; the first Android device was released in _____________.

2007, 2008

Today about 3 billion people are online with 2 billion of them using smartphones; by 2020, about _____ billion people will be online with about ______ billion of them using smartphones.

4, 4

Why do so many program languages exist? -New programming languages offer new and improved functionality -Different program languages are optimized to perform different tasks -Older programming languages are still needed for many reasons, including supporting legacy -All of the Above

All of the Above

A medium is: -The singular form of media -A thing that conveys other things -A mean of channel of general communication -All of the above

All of the above

Early newspapers were among the first forms of -Propaganda -Advertisement -Mass communication -All of the above

All of the above

Which of the following are challenges facing international e-commerce? -Regulation -Language -Currency -Cultural differences

All of the above

Which of the following is actively working on artificial intelligence and / or machine learning technologies? -Apple -Facebook -Amazon -Google -Microsoft

All of the above

Why do so many programming languages exist? -Different program languages are optimized to perform different tasks -New programming languages offer new and improved functionality -Older programming languages are still needed for many reasons, including supporting legacy projects -All of the above

All of the above

In August 2015, Google was reorganized as a subsidiary of the newly-formed company ________. -Google Ventures -Altria -Google X -Alphabet

Alphabet

Of the following, which was the first method of communication that could be infinitely changed and moved around to interpret different abstract concepts? -Alphabetic Writing -Ideograms -Pictograms -Basic Gestures

Alphabetic Writing

This question is related to the following quote from "What is Code?" "they will go off and work in the integrated development environments..." An integrated development environment is: -A modern office design in which developers work side-by-side -An application that includes many necessary tools for software development, like a code editor and a debugger -The complete set of software a user will need to run an application -Multiple copies of an application running on a single machine

An application that includes many necessary tools for software development, like a code editor and a debugger

"Bit" stands for: -Bilateral information token -Binary interface transfer -Binary digit -Binary interface

Binary Digit

"Bit" stands for _________ and contains ________ bytes. -Binary interface transfer, 1/8 -Binary interface transfer, 8 -Binary digit, 1/8 -Binary digit, 8

Binary digit, 1/8

In a typical home wireless network, a router ____________ and a modem ____________. -Broadcasts the connection wirelessly, decodes the signal from the cable / fiber line -Broadcasts the connection wirelessly, protects against malicious attackers -Decodes the signal from the cable / fiber line, broadcasts the connection wirelessly -Decodes the signal from the cable / fiber line, protects against malicious attackers

Broadcasts the connection wirelessly, decodes the signal from the cable / fiber line

.com is short for _____________ and was one of the 7 TLDs announced in _____________.

Commercial, 1985

According to a quote from "What is Code?", "Computer science is no more about _____________ than astronomy is about ____________" -Algorithms, stars -Math, distance -Computers, telescopes -Processors, lenses

Computers, telescopes

According to a quote from "What is Code?", "Computer science is no more about _____________ than astronomy is about ____________" -Algorithms, stars -Processors, lenses -Computers, telescopes -Math, distance

Computers, telescopes

The phenomenon of social media's wide and sometimes unknown audiences causing difficulty for social media posters knowing what to say and how to say it is known as: -Context collapse -Online audience segmentation -Rapid prototyping -Social media anxiety disorder

Context collapse

Which of the following was not a radical new feature of the original iPhone at the time of its introduction? -Visual voicemail -Copy and paste for text -Rendering web pages in a desktop-type browser -Multitouch gestures

Copy and paste for text

Compared to traditional hard disk drives (HDDs), solid state drives are all of the following except: -Faster than HDDs -More reliable than HDDs -Cost less per gigabyte of storage than HDDs -Made of fewer moving parts (no moving parts, actually)

Cost less per gigabyte of storage than HDDs

Where is Apple Inc. headquartered? -Cupertino, CA -Sacramento, CA -San Francisco, CA -Austin, TX

Cupertino, CA

According to an article we read on startups, business plans rarely survive first contact with: -Competition -Customers -Confusion -Clinets

Customers

Which of the following wasn't a core innovation of the original iTunes Music store? -Micropayments enabling the purchase of individual tracks -Integration with the iPod portable music player -Being the first legal digital music store to meet or surpass the ease of pirating digital music -DRM (digital rights management)-free music

DRM (digital rights management)-free music

What does DARPA stand for? -Defense Advanced Research Projects Agency -Digital Advanced Research Projects Agency -Digital Advanced Research Projects Academy -Defense And Response Projects Academy

Defense Advanced Research Projects Agency

versions of the Android operating system are named after -Big cats -Places in California -Desserts Birds of prey

Desserts

____________ transmission systems like most social media transmit from many sources to many receivers, while ____________ transmission systems—including most traditional media—transmit from one source to many receivers. -Asynchronous, synchronous -Synchronous, asynchronous -Monologic, dialogic -Dialogic, monologic

Dialogic, monologic

Incidental readership describes the fact "that most people who read an article on a website ______________________________."

Do not read any other articles on that site in a given month.

DNS stands for _____________ and is _______________ -Domain network server, an address book for websites -Domain network server, the standard configuration for setting up a computer network -Domain name system, the standard configuration for setting up a computer network -Domain name system, an address book for websites

Domain name system, an address book for websites

When did the term "new media" first come into use? -Late 1600s -Mid 1700s -Mid 1800s -Early 1900s

Early 1900s

Which of the following is not true about the CD? -Early CD players were relatively inexpensive, costing only about $150 -It was invented by James T. Russell -It had a greater capacity than hard drives at the time of its introduction -It was the first consumer digital audio format

Early CD players were relatively inexpensive, costing only about $150

___________ was the CEO of Google from 2001-2011, ushering it through a period of explosive growth. -Eric Schmidt -Larry Ellison -Larry Page -Tim Cook

Eric Schmidt

Which of the following isn't a wireless networking protocol? -LTE -Bluetooth -Wifi -Ethernet

Ethernet

Since its inception, Apple has prided itself on making the "whole widget," integrating: -Hardware and infrastructure -Hardware and infrastructure -Hardware and software -Infrastructure and software

Hardware and software

According to Steve Jobs, "[Design is] not just what [something] looks like and feels like, [it's]" -How it is marketed -How it works -How it is received -The materials that compose the object

How it works

All of the following are reasons someone launching a website might want to use a commercial web server instead of their own machine except that a commercial web server: -Is always up and running -Is always connected to the Internet -Is always free to operate -Is always available at the same IP address

Is always free to operate

All of the following are true about Minitel except that it: -Is a French thing -Was a pre-World Wide Web online service -Launched in 1978 -Is still operational today

Is still operational today

Who was depicted in Apple's original logo? -Isaac Newton -Steve Jobs -Granny Smith -Johnny Appleseed

Isaac Newton

Which of the following is not a reason why might speech have become the default mode of human communication instead of sign languages such as ASL? -It requires less physical effort -It offers a wider vocabulary and richer means of expression -It's not limited to line-of-sight communication -It can be understood from a greater distance (by shouting, etc.)

It offers a wider vocabulary and richer means of expression

The main observation about the typewriter made in our lesson is that -The QWERTY keyboard layout was introduced in part to reduce mechanical errors at higher typing speeds -Its introduction represents the pattern that new technological revolutions often occur when large—in terms of size / cost / complexity—forms of media are made available to individuals by greatly reducing one of those three factors. -If you really care about your short story, you'll write it on a typewriter -They used typewriters a lot in Mad Men

Its introduction represents the pattern that new technological revolutions often occur when large—in terms of size / cost / complexity—forms of media are made available to individuals by greatly reducing one of those three factors.

Which of the following wasn't a major challenge of very early mail / courier systems? -Letters could be lost -They required a high degree of trust in the messenger / system -Merchants sending large volumes of unwanted advertisements via the mail -They required knowledge on the part of the sender and the courier of where to deliver mail

Merchants sending large volumes of unwanted advertisements via the mail

Which is not an advantage of papyrus over stone? -Lighter weight -Higher information density -More permanent -Faster data entry

More permanent

Obama's 2012 election victory was partially attributed to a big data effort called Project ________. -Orca -Narwhal -Grassroots -Procollect

Narhwal

In 2014, ____________ conducted over $1,000,000 of transactions in ____________. -Overstock.com, Bitcoin -Overstock.com, Venmo -Amazon.com, Bitcoin -Amazon.com, Venmo

Overstock.com, Bitcoin

Which of the following doesn't involve cloud services? -AWS (Amazon Web Services) -Pairing your phone with your car -Email syncing across multiple devices -Dropbox

Pairing your phone with your car

Which of the following isn't a real cloud service acronym? -Platform as a Service -Software as a Service -Infrastructure as a Service -Programming as a Service

Programming as a Service

The printing press offered multiple-orders-of-magnitude improvements in printing in all of the following EXCEPT -Speed -Quality of content -Cost -Accuracy of copies

Quality of Content

Which of the following does Paul Graham call essential for a startup? -New technology -Rapid growth -Being newly founded -Venture funding

Rapid growth

SQL is a way to interact with _______________ and stands for ____________ (relational -Relational databases, Strengthened Quota Language -User interfaces, Structured Query Language -User interfaces, Strengthened Quota Language -Relational databases, Structured Query Language

Relational databases, Structured Query Language

______________ pioneered the SaaS business model in _____________. -Amazon.com, 1994 -Salesforce.com, 1994 -Salesforce.com, 1999 -Amazon.com, 1999

Salesforce.com, 1999

_____________ is the largest manufacturer of Android phones. -Samsung -HTC -Sony -Amazon

Samsung

The features or elements that make a business or product uniquely attractive to consumers are its: -Term sheet -Value proposition -Runway -Pivot point

Value proposition

All of the following are true about the telegraph except that it: -Was the first form of electronic telecommunication -Was far superior on every vector to all other existing forms of telecommunication -Offers an excellent illustration of Metcalfe's law -Paved the way for all other forms of electronic telecommunication

Was far superior on every vector to all other existing forms of telecommunication

Which of the following is not true about JavaScript? -Has become the de facto programming language for interactivity on websites -Was originally called TeaScript -Is only tenuously related to Java -Was created at Netscape

Was originally called TeaScript

Which of the following isn't true of the original Macintosh? -Was one of the first products to be promoted by an expensive Super Bowl commercial -Was the first mass-market computer to use a GUI -Was released in 1982 -Was the first mass-market computer to be mouse-based

Was released in 1982

With the increasing role technology companies are playing in the news business, "_______________ and _____________ are the two industry roles largely left to news organizations." -Writing, original reporting -Writing, advertising -Original reporting, advertising -Original reporting, distribution

Writing, original reporting