IS #4
what type of information is often transmitted through upward communication
Suggestions
the law that requires businesses to hire, train, transfer, and promote employees without regard to race, color, gender, religion or national origin is the _________ act.
civil rights
which of the following should be considered when preparing a sales forecast:
economic conditions
a common problem of first level supervisors is that they
lack training in management techniques
what kind of insurance will help to pay your hospital bill if you are seriously ill
Health
a distinguishing characteristic of credit unions is that they
operate as cooperative financial institutions
one way for employees to demonstrate a service orientation to customers is to reinforce verbal communication with
positive body language
businesses usually coordinate the distribution of their goods and services with the marketing activity of
promotion
what is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
promotion
a business should select a storage area for its goods that
provides appropriate protection
why is it important for marketing research to be objective?
so that the data gathered are not influenced by researchers' opinion
listing the number of respondents who answer "agree", "no opinion" or "disagree" to each question on a marketing questionnaire is an example of
tabulation
which of the following technologies that moves information by way of telephone lines or satellite links gives marketing-information managers the ability to look for data in remote locations:
internet
why is production important to businesses?
it creates goods and services businesses can sell
a businesses cash flow statement for one month indicates cash sales of $6500, credit sales of $3750, loans of $525 and fixed expenses of $2800. calculate the total cash receipts
$10,775
the manager of TAV Productions used a spreadsheet to calculate the average sales for the previous six months as follows: January: $1250 February: $1100 March: $1800 April: $2350 May: $2110 June: $1924 Determine the average sales per month for the six month period
$1755.67
calculate the range if 30 customers visit a business two times a month, 55 customers visit the business four times a month, and 20 customers visit the business five times a month.
3
what percentage of the 400 respondents answered "40-49" based on the information in the following frequency table under 20 40 20-29 60 30-39 80 40-49 120 50-59 75 over 60 25
30%
how should a salesperson, who knows that the customers name is John Q public address that customer in a businesslike manner
By using Mr. and his last name
the quantity of products that buyers are ready to purchase at a given time at a given price is
Demand
economic goods and services purchased by businesses for use in their operations are referred to as _____________ goods and services
Industrial
Which of the following presents the most accurate picture of how a business is doing financially
Net profit
in order to make marketing decisions that will help them to remain competitive, businesses often monitor their competitors' ________ activities.
Promotional
the amount of work that an individual can produce in a given period of time is a measure of
Worker productivity
which of the following is an example of a distribution process that encourages repeat customers:
accurate packing and order checking systems
friendly airlines had operated successfully for many years before another airline entered the market offered lower fares to attract customers. Friendly matched the rates of the other airline and began an aggressive advertising campaign. what factor mad it necessary for friendly airlines to change its marketing strategy?
actions of competitors
an assertive person feels that his/her personal needs are ___________ those of anyone else
as important as
how do nations track the flow of money coming in and going out of their countries?
balance of payments
what type of technology does a business often use to communicate with its salespeople while they are traveling from customer to customer
cellular phones
the term used to describe the paths goods and services travel as they move from producer to ultimate consumer is
channels of distribution
an occurrence that creates a communication barrier by drawing the listeners attention away from the speaker is referred to as a(n)
distraction
a person who quits one job and spends a short amount of time out of work while looking for a new position is an example of _________ unemployment.
frictional
businesses that buy products from suppliers who are NOT the authorized distributors for the products' manufacturers are involved in the
gray market
before a salesperson can persuade a customer to upgrade a computer system, the salesperson must first
identify the customer's needs
which of the following characteristics is included in demographic segmentation?
income
what is one way that the trend towards protecting the environment has a negative effect on many businesses
increase costs
A business that was planning a major project to develop and market additional products probably would obtain______ financing.
long term
when office arrangements require employees to share space what do many businesses provide in order to offer their employees an area for privacy
meeting rooms with doors
a business may decide to operate its own distribution system because
no middlemen are available
a small store has purchased merchandise for the summer season, but it must take possession of the merchandise in February. The owner needs to store the merchandise for a short time but does not have adequate space in the store. which of the following would be the best option for the owner to choose
public warehouse
what might a business lose if an advertisement attracted new customers, but they were greeted by a discourteous employee?
repeat business
Businesses often collect marketing information from customers in order to learn which products
sell best in certain locations
what is an example of illegal conduct on the job?
sexual harassment
why is it important for businesses to obtain marketing information about economic conditions, political systems, and technological changes throughout the world?
to remain competitive
why do businesses participate in online focus groups to gather information from customers?
to simplify their research procedures
to be socially responsible to their employees, how many businesses offer their employees
training
an employee should attempt to help difficult customers because while helping them the employee can
try to build a clientele
which of the following is an effective way for employees to handle situations in which the customer is at fault:
try to understand the customer's point of view
which of the following might a company use to create its own customer database:
valued customer cards
a low cost mode of transportation that is extremely slow but often used for bulky items is shipping by
water