IS #4

what type of information is often transmitted through upward communication

Suggestions

the law that requires businesses to hire, train, transfer, and promote employees without regard to race, color, gender, religion or national origin is the _________ act.

civil rights

which of the following should be considered when preparing a sales forecast:

economic conditions

a common problem of first level supervisors is that they

lack training in management techniques

what kind of insurance will help to pay your hospital bill if you are seriously ill

Health

a distinguishing characteristic of credit unions is that they

operate as cooperative financial institutions

one way for employees to demonstrate a service orientation to customers is to reinforce verbal communication with

positive body language

businesses usually coordinate the distribution of their goods and services with the marketing activity of

promotion

what is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

promotion

a business should select a storage area for its goods that

provides appropriate protection

why is it important for marketing research to be objective?

so that the data gathered are not influenced by researchers' opinion

listing the number of respondents who answer "agree", "no opinion" or "disagree" to each question on a marketing questionnaire is an example of

tabulation

which of the following technologies that moves information by way of telephone lines or satellite links gives marketing-information managers the ability to look for data in remote locations:

internet

why is production important to businesses?

it creates goods and services businesses can sell

a businesses cash flow statement for one month indicates cash sales of $6500, credit sales of $3750, loans of $525 and fixed expenses of $2800. calculate the total cash receipts

$10,775

the manager of TAV Productions used a spreadsheet to calculate the average sales for the previous six months as follows: January: $1250 February: $1100 March: $1800 April: $2350 May: $2110 June: $1924 Determine the average sales per month for the six month period

$1755.67

calculate the range if 30 customers visit a business two times a month, 55 customers visit the business four times a month, and 20 customers visit the business five times a month.

3

what percentage of the 400 respondents answered "40-49" based on the information in the following frequency table under 20 40 20-29 60 30-39 80 40-49 120 50-59 75 over 60 25

30%

how should a salesperson, who knows that the customers name is John Q public address that customer in a businesslike manner

By using Mr. and his last name

the quantity of products that buyers are ready to purchase at a given time at a given price is

Demand

economic goods and services purchased by businesses for use in their operations are referred to as _____________ goods and services

Industrial

Which of the following presents the most accurate picture of how a business is doing financially

Net profit

in order to make marketing decisions that will help them to remain competitive, businesses often monitor their competitors' ________ activities.

Promotional

the amount of work that an individual can produce in a given period of time is a measure of

Worker productivity

which of the following is an example of a distribution process that encourages repeat customers:

accurate packing and order checking systems

friendly airlines had operated successfully for many years before another airline entered the market offered lower fares to attract customers. Friendly matched the rates of the other airline and began an aggressive advertising campaign. what factor mad it necessary for friendly airlines to change its marketing strategy?

actions of competitors

an assertive person feels that his/her personal needs are ___________ those of anyone else

as important as

how do nations track the flow of money coming in and going out of their countries?

balance of payments

what type of technology does a business often use to communicate with its salespeople while they are traveling from customer to customer

cellular phones

the term used to describe the paths goods and services travel as they move from producer to ultimate consumer is

channels of distribution

an occurrence that creates a communication barrier by drawing the listeners attention away from the speaker is referred to as a(n)

distraction

a person who quits one job and spends a short amount of time out of work while looking for a new position is an example of _________ unemployment.

frictional

businesses that buy products from suppliers who are NOT the authorized distributors for the products' manufacturers are involved in the

gray market

before a salesperson can persuade a customer to upgrade a computer system, the salesperson must first

identify the customer's needs

which of the following characteristics is included in demographic segmentation?

income

what is one way that the trend towards protecting the environment has a negative effect on many businesses

increase costs

A business that was planning a major project to develop and market additional products probably would obtain______ financing.

long term

when office arrangements require employees to share space what do many businesses provide in order to offer their employees an area for privacy

meeting rooms with doors

a business may decide to operate its own distribution system because

no middlemen are available

a small store has purchased merchandise for the summer season, but it must take possession of the merchandise in February. The owner needs to store the merchandise for a short time but does not have adequate space in the store. which of the following would be the best option for the owner to choose

public warehouse

what might a business lose if an advertisement attracted new customers, but they were greeted by a discourteous employee?

repeat business

Businesses often collect marketing information from customers in order to learn which products

sell best in certain locations

what is an example of illegal conduct on the job?

sexual harassment

why is it important for businesses to obtain marketing information about economic conditions, political systems, and technological changes throughout the world?

to remain competitive

why do businesses participate in online focus groups to gather information from customers?

to simplify their research procedures

to be socially responsible to their employees, how many businesses offer their employees

training

an employee should attempt to help difficult customers because while helping them the employee can

try to build a clientele

which of the following is an effective way for employees to handle situations in which the customer is at fault:

try to understand the customer's point of view

which of the following might a company use to create its own customer database:

valued customer cards

a low cost mode of transportation that is extremely slow but often used for bulky items is shipping by

water