Maketing Midterms

Which of the following would probably use a longer channel of distribution than the others: A printing press A bag of oranges An airplane A bottle of shampoo

A bottle of shampoo

Which of the following information should be shared immediately with all staff: A.A customer has complained about the service they received. B.An employee of the business may soon be transferred out of town. C.A customer has requested that the business extend its hours. D.An employee of the business has been caught shoplifting.

A.A customer has complained about the service they received.

What might result if a manufacturer begins to sell directly to large businesses rather than through traditional wholesalers? A.Vertical channel conflict B.Reverse distribution C.Exclusive distribution D.Horizontal channel conflict

A.Vertical channel conflict

A salesperson's most accessible resource person for product information is usually a(n) A.coworker. B.customer. C.manufacturer. D.area manager.

A.coworker.

When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its A.service and warranty. B.popularity. C.history. D.appearance and style.

A.service and warranty.

Which of the following could cause a legal issue associated with information management: Requiring a passcode to unlock workstations Using a secure network to store data Accidentally emailing a client's personal information to others Shutting down your computer before leaving the office

Accidentally emailing a client's personal information to others

Which of the following statements is true about an employee's role in meeting organizational goals: An employee's attitude is more important in meeting organizational goals than their skill set. Training programs are ineffective tools for assisting employees to achieve organizational goals. The organization should base its overall goals on an employee's personal strengths. An employee's performance goals should align with the organization's overall goals.

An employee's performance goals should align with the organization's overall goals.

Walter's Waterland Amusement Park mailed discount coupons to all the people who moved into the area during the past year. The company has targeted a market based on A .demographics. B .geographics. C.economics. D.psychographics.

B .geographics.

Which of the following makes globalization more difficult: A.New technologies B.Terrorist threats C.Faster transportation D.Stronger infrastructures

B.Terrorist threats

Because of a major trade alliance, businesses in certain countries lower prices and offer new products to face off against businesses in other countries. This is an example of how trade alliances can lead to A.negative effects for consumers. B.competition. C.higher wages. D.lost jobs.

B.competition.

A foreign business legally obtains a license to make products, and then sells the items for low prices to businesses in the country where the license originated. This is an example of A.equitable competition. B.the gray market. C.a strategic alliance.

B.the gray market.

What information should a business provide its suppliers to ensure that products will be available to meet demand? A.Cash flow analysis B.Annual report C. Sales forecast D.Media schedule

C. Sales forecast

Joseph is working on a marketing research project for his company. To gain insight into industry trends, he consults trade association reports and databases. What type of data is Joseph collecting? A.Primary data B.Internal data C.External data D.Qualitative data

C.External data

When a business's salespeople take time to discover their customers' needs, the business is likely to benefit because A.customers are likely to qualify sales leads. B.salespeople usually earn higher commissions. C.customers tend to return fewer products. D.product reviews become unnecessary.

C.customers tend to return fewer products.

Environmental regulations are often developed to encourage businesses to participate in A.resource identification. B.ethical contracts. C.recycling programs. D.law enforcement.

C.recycling programs.

Which of the following is a reason why someone might have trouble adapting to new circumstances: Missed opportunities Objectivity Empathy Contentment

Contentment

One way that the gross domestic product (GDP) can be increased is by A.decreasing levels of productivity. B.creating a trade deficit. C.having imports exceed exports. D.increasing labor and capital resources.

D.increasing labor and capital resources.

The Cole Company deliberately set its prices very low to drive its primary competitor out of business. This is an example of an unethical practice called A.captive pricing. B.bait-and-switch. C.price lining. D.predatory pricing.

D.predatory pricing.

What type of media may include catalogs? Out-of-home media Broadcast media Direct mail Transit media

Direct mail

The final deliverable of your project is choosing a name for your company's new product. Which of the following tasks is most likely outside the project's scope: Brainstorming for names with members of the project team Seeing how potential names look in different fonts Generating potential names for future products Conducting a focus group to test potential names

Generating potential names for future products

What type of duties do customer service professionals often perform? Preparing ads Handling complaints Receiving shipments Paying invoices

Handling complaints

Which of the following is an example of direct mail: Broadcasting a TV commercial Mailing a brochure to a consumer's home Developing a sales presentation Reading a manufacturer's information

Mailing a brochure to a consumer's home

Which of the following is the most efficient, cost-effective way for a business to promote goods and services to customers who want to receive product information: Direct mail Spam email Indirect mail Opt-in email

Opt-in email

Which of the following is a characteristic of good coaches: Aggression Patience Self-interest Creativity

Patience

A business informing customers about the new, free services being offered is an example of __________ promotion. public service product public relations Patronage

Patronage

What type of business policy is most likely to attract customers to the business? Delivery Product Credit Return

Product

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred? Measurement Response Recording Sampling

Recording

Which of the following research designs would be best suited to determine the reach of an advertisement in a particular target market: Focus group Simulation Survey Test marketing

Survey

Which of the following is typically the primary purpose of an introduction during a presentation: To summarize the talk To share a funny story To gain the audience's attention To provide supporting details

To gain the audience's attention

What should researchers consider when evaluating the design of questionnaires? Size of paper Number of participants Names of developers Types of questions

Types of questions

Bar code symbols that are scanned into computers and used to identify and total information such as the selling prices for products are also called Universal Product Codes. Uniform Resource Locators. Unified Pricing Criteria. United Rating Systems.

Universal Product Codes.

How do supply and demand interact to influence price? When demand exceeds supply, producers will begin a process called rationing. When demand exceeds supply, producers will lower prices to satisfy customers. When supply exceeds demand, producers will lower prices to sell excess supply. When supply exceeds demand, producers will set a relative price.

When supply exceeds demand, producers will lower prices to sell excess supply.

Which of the following is a question that the marketing-information management function can help businesses answer: Where will products be stored? What new products should be developed? Where are customers located? What is the image of the business?

Where are customers located?

Which of the following is a belief you should have about your own behavior if you want to be assertive: Passive behavior is a good response to aggression. You have the right to choose the way you respond to your circumstances. You have the right to be aggressive in some circumstances. Circumstances determine the way you should behave.

You have the right to choose the way you respond to your circumstances.

Information management professionals carry an important responsibility for ensuring that their company has its records in order in case of __________ by the government. financial modeling an expenditure a financial audit outsourcing

a financial audit

Surveys are excellent tools for data collection because they a.are easy to analyze. B.dig deep into respondents' feelings. C.show cause and effect. D.don't require human input.

are easy to analyze.

When products and services are managed ethically, customers: are at risk of harm and dissatisfied with their purchases. are generally free from harm and satisfied with their purchases. remain completely unaware of the company and its products. become more likely to file lawsuits against the company.

are generally free from harm and satisfied with their purchases.

A hiring director at an engineering firm rarely hires women even though many women apply to work there, because he doesn't feel that they are as skilled as male employees. This hiring director is exhibiting a(n) typical hiring practice. impartiality. bias. Objectivity.

bias

If marketers do not have enough secondary data available to meet the company's needs, they must conduct primary research. find a new project. create data. wait until secondary data appear.

conduct primary research.

Word-of-mouth marketing is based on the idea that cheaper marketing is always more effective. consumers trust each other more than brands. paid advertising no longer works. consumers trust brands over other consumers.

consumers trust each other more than brands.

One of the purposes of the situational analysis component of a marketing plan is to determine a business's expansion options. distribution channels. operating objectives. current weaknesses.

current weaknesses.

In what stage of a product's life cycle would a company spend the least amount of money on promoting the product? Declining Maturity Introductory Growth

declining

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. This is an example of supply. market price. demand. Elasticity.

demand

The Smith Company decides to ship its products by truck rather than air so it can keep its prices lower than its major competitor. This is an example of a pricing decision that is influenced by promotion objectives. physical location. production costs. distribution channels.

distribution channels.

Thomas wants to change the word "develop" to the word "create" in several places throughout his document. The quickest way to make these changes is by using the __________ function. header and footer cut and paste find and replace styles and formatting

find and replace

One of the main reasons that companies gather marketing information is to be able to: increase sales and profits. track past sales trends. answer customer complaints. monitor inventory records.

increase sales and profits.

One way promotional activities directly benefit businesses is debates over controversial issues. deceptive advertising. increased product sales. a reduction in costs.

increased product sales.

Widget Industries is a new company that is coming out with a new product. A similar product is in the market but has not yet caught on with most consumers. Widget Industries should price its product __________ than its competitors in an attempt to __________. higher; create a discount image lower; create an exclusive image lower; gain as much of the market as possible higher; gain as much of the market as possible

lower; gain as much of the market as possible

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to contact the business. agree with the content. make a decision. read the message.

make a decision.

To be effective in developing relationships with customers, the service that salespeople provide must meet customers' needs. be the same for all customers. include customers' employees. save money for customers.

meet customers' needs.

Technology is important to the product/service management function because it helps a business finance expansions. monitor inventory. increase revenue. select advertising.

monitor inventory.

Susie is not happy with her job, because her coworkers are always telling her she doesn't do her share of the work. Susie's feelings are the result of consideration. lack of skill. cooperation. negative feedback.

negative feedback.

Many teenagers begin searching for their first jobs by contacting national corporations. community training programs. employment agencies. neighborhood businesses.

neighborhood businesses.

An advantage to retailers of offering credit is that credit customers often buy impulse items more freely. have little effect on store profits. spend more time deciding to buy. always pay their accounts promptly.

often buy impulse items more freely.

Businesses can retrieve external marketing data by accessing online-based information services. computer-generated sales reports. accounts receivable summaries. inventory management records.

online-based information services.

A company starts marketing its workout clothes as everyday wear. This is an example of __________ innovation. process positioning product Paradigm

positioning

An insurance company offers customers a discount when they purchase both a homeowners policy and an automobile policy. The deal benefits customers by providing them with two needed products for less; it benefits the company by bringing in more customers and encouraging more sales. This is an example of product awareness. product bundling. channel management. sales volume analysis.

product bundling.

Illustrations used in a supermarket's print ads are examples of illustrations that focus on the product's features. benefits of the product. product itself. product in an appropriate setting

product itself.

The way in which a business makes changes in the amount or type of goods or services it offers is known as its product positioning. marketing strategy. product-mix strategy. promotional mix.

product-mix strategy.

Businesses that deliberately interpret marketing information inaccurately and present those findings to consumers may be guilty of using that information in an unethical way to analyze opinions. promote products. solve problems. develop surveys.

promote products.

Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of an overall pricing strategy. place strategy. product strategy. promotional strategy.

promotional strategy.

A situation analysis reveals that Pullman Industries will need to increase its minimum wage to $9.30 per hour in three months or face severe government fines for noncompliance. This is an example of a _________ factor that affects businesses. technological regulatory managerial secondary

regulatory

Accepting blame for failure and credit for success is an indication of a person's consideration. responsibility. interpersonal skills. Initiative.

responsibility

How research will be conducted depends on a business's products and employees. size and industry. industry and resources. size and resources.

size and resources.

When developing promotional activities, a business should consider how to accomplish its goal of attracting consumer attention in an effective and __________ way. intangible vague tasteful Inflexible

tasteful

Using a table to present or summarize data in a written document is most appropriate when it is important to build credibility and impress the audience. the data are too complex to describe in the body of the text. the report does not require a bibliography. it is placed in the appendices of a complex report.

the data are too complex to describe in the body of the text.

It's helpful to look at problems with difficult customers as obstacles. annoyances. chances to earn a raise. unresolved opportunities.

unresolved opportunities.

To write text on your web page, you need to use __________ software. keylogger computer-aided design (CAD) defragmentation web-editing

web-editing

Ann has until the end of the day to collect research for a report. Now it is mid-afternoon, and three coworkers have come into her office to ask for help with work-related problems. Ann is starting to panic, wondering if she will have the research done by her deadline. In this situation, Ann's source of stress is related to an unrealistic workload. work interruptions. difficult working relationships. unclear business policies.

work interruptions.

To determine your personal vision, you must first consider specific obstacles. your values. cultural differences. others' aspirations.

your values.