Management exam 2 four types of innovation

incremental innovation

squarely builds on an established knowledge base and steadily improves an existing product or service offering (existing market/existing technology)

architectural innovation

an embodied new product in which known components based on existing technologies are reconfigured in a novel new way to attack new markets (new market/existing technology)

disruptive innovation

an innovation that leverages new technologies to attack existing markets from the bottom up/ (existing market/new tech)

radical innovation

draws on novel methods or materials and is derived either from an entirely different knowledge base or from the recombination of the existing knowledge base with a new steam of knowledge (new market/new technology)

Four types of innovations emerge

incremental, radical, architectural, and disruptive innovations