Manipulative information b.6

Degree of influence

Advertising engages in manipulation because they want to have a bigger influence over the public. Sometimes even if the intention is well-meaning, it still could have a negative impact.

Psychological Manipulation

Advertising firms use this technique to influence and affect the public's beliefs, emotions, motives, and reasoning.

Motive

Although the term manipulation is perceived in a negative way, it is important to know the motive why a particular group employed it.

GateKeeping

Information is filtered. It is used to keep the public from panicking. It is also used for personal reasons like covering up actors/actresses to protect their career due to involvement in an illegal or damaging acts or situations.

Hoax

It deceives the public by showing fake information about a certain product for it to look appealing for the public

Crowd Manipulation

Manipulating the public by making them believe that there is a great demand for the product. They also hire random people who would attest on the efficiency of the product

manipulate

Means to "be in control. " when you manipulate something or someone, you perform it in a skillful way to meet your purpose and achieve what you want

manipulation

Pertains to the strategy used by advertising or marketing firms to manipulate information in favor of a client whose product or service is at stake

Ad agency

Provides deals with clients whose products need marketing to boost sales.Offers services like creating, planning, and handling advertising and other forms of marketing promotions

Public relations firm

Provides professional services to conceive, produce , and control messages for the public, through the media on behalf of a client it intends to change the public's actions by influencing their opinions

Consumer Confusion

Sellers does creative packaging to attract consumers. Others offer a promo like Buy One, Take One and On Sale .This can lead to confusion due to varied offers and because consumers want to get the best bargain.

Celebrity Endorsements

This is a form of media manipulation because the public can be influenced to patronize a product endorsed by public icon, or someone popular or well-respected.

Fearmongering

This type of media manipulation uses fear to influence people's opinion and action

Propaganda

an advertising firm can release a commercial paid by a political candidate to destroy the image of a rival politician.

manipulative information

it is used to market products so that consumers like you will be convinced to buy them