MAR 255 Chapter 5

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.

alternative evaluation

What are the five stages of the consumer adoption process in the correct​ sequence?

awareness interest evaluation trial adoption

consumer purchases are greatly influenced by

cultural, social,​ personal, and psychological characteristics

learning

the changes in an individual's behavior arising from experience

perception

the process by which people select, organize, and interpret information to form a meaningful picture of the world

group

two or more people who interact to accomplish individual or mutual goals

Which of the following statements regarding the business market is​ correct?

Many sets of business purchases are made for one set of consumer purchases

What are the eight steps in the business buying decision process in the correct​ sequence?

Problem​ recognition, general need​ description, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, order-routine​ specification, performance review

What are the five characteristics that are especially important in influencing an​ innovation's rate of​ adoption?

Relative​ advantage, complexity,​ compatibility, divisibility, and communicability

belief

a descriptive thought that a person holds about something

Subculture

a group of people with shared value systems based on common life experiences and situations

Which type of business buying situation offers marketers the greatest opportunity but also the greatest​ challenge?

a new task situation

attitude

a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

what person counts as part of the consumer market?

individuals and households that buy goods and services for personal consumption

The buyer decision process starts with​ __________.

need recognition

buyer characteristics

part of the buyer's black box and produce certain responses

Social class

relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors


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