Marketing CH 4 Quiz
What are some of the common price related ethical issues
Predatory pricing and price fixing
Codes of conduct are also frequently known as
codes of ethics
A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called
corporate culture
Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience
improved marketing performance
As a firm fulfills its basic economic responsibilities, it must simultaneously
obey laws and regulations
McDonald's supports and funds Ronald McDonald houses for the families of terminally ill children to stay in to be near their loved ones. McDonald's action demonstrated the fulfillment of _________ responsibility
philanthropic
Socially responsible business practices have provided all of the following benefits except
reducing marketing costs
Marketing ethics
refers to principles and standards that define acceptable conduct in marketing
In response to organizational pressure to preform, Barry used a deceptive sale tactic to obtain a major sales contract. He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract. Given the same opportunity in the future, Barry will most likely
use similar sales tactics
Who drafted the Consumer Bill of Rights
John F. Kennedy
The practice of linking a firm's product marketing to a particular social cause on an ongoing or short term basis is known as
cause related marketing
Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization
Chief executive officer
A marketing ethics issues likely exists when
an individual or organization must choose from among several actions that must be evaluated as right or wrong
All companies have a responsibility to _____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy
be profitable
At times, arg retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ______ related ethical issue
distribution
In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment that competing products. This label is known as
eco label
Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, rising $7,000 in 2 days. This example illustrated the positive consequences of
social responsibility
Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n)
stakeholder
StarKist Tuna has frequently extolled its dolphin safe method of catching tuna. This is an example of
sustainability marketing
Consumerism is
the efforts of independent individuals, groups, and organizations to protect the rights of consumers