Marketing CH 4 Quiz

What are some of the common price related ethical issues

Predatory pricing and price fixing

Codes of conduct are also frequently known as

codes of ethics

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called

corporate culture

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

improved marketing performance

As a firm fulfills its basic economic responsibilities, it must simultaneously

obey laws and regulations

McDonald's supports and funds Ronald McDonald houses for the families of terminally ill children to stay in to be near their loved ones. McDonald's action demonstrated the fulfillment of _________ responsibility

philanthropic

Socially responsible business practices have provided all of the following benefits except

reducing marketing costs

Marketing ethics

refers to principles and standards that define acceptable conduct in marketing

In response to organizational pressure to preform, Barry used a deceptive sale tactic to obtain a major sales contract. He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract. Given the same opportunity in the future, Barry will most likely

use similar sales tactics

Who drafted the Consumer Bill of Rights

John F. Kennedy

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short term basis is known as

cause related marketing

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization

Chief executive officer

A marketing ethics issues likely exists when

an individual or organization must choose from among several actions that must be evaluated as right or wrong

All companies have a responsibility to _____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy

be profitable

At times, arg retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ______ related ethical issue

distribution

In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment that competing products. This label is known as

eco label

Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, rising $7,000 in 2 days. This example illustrated the positive consequences of

social responsibility

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n)

stakeholder

StarKist Tuna has frequently extolled its dolphin safe method of catching tuna. This is an example of

sustainability marketing

Consumerism is

the efforts of independent individuals, groups, and organizations to protect the rights of consumers