marketing ch 6
advertising
a paid form of communication sent out by a business about a product or service
rebate
a refund offered to people who purchase a product
press release
a written statement meant to inform the media of an event or product
promotion includes
advertising, publicity, and sales
personal selling
direct communication between prospective buyer and a sales representative
are agents/wholesalers intermediaries in direct channels
false
visual marketing
involves the use of visual media to promote and sell a product
best channel for homemade pottery
manufacturer to consumer
least likely to distribute directly
manufacturing business
direct channel
moves the product directly from the manufacturer to the consumer
wallpaper ad
online ad that changes background of the page
damaged goods have problem with
packaging in distribution process
emotional buying decisions
purchase decisions based on the desire to have a specific product or service
rational buying decisions
purchase decisions based on the logical reasoning of customers
channels of distribution
routes that products and service take from the time they are produced to the time they are consumed
public relations
the act of establishing a favorable relationship with customers and the general public
sales promotion
the act of offering an incentive to customers in order to increase sales
indirect channel
uses intermediaries that move products between the manufacturer and the consumer