marketing ch 6

advertising

a paid form of communication sent out by a business about a product or service

rebate

a refund offered to people who purchase a product

press release

a written statement meant to inform the media of an event or product

promotion includes

advertising, publicity, and sales

personal selling

direct communication between prospective buyer and a sales representative

are agents/wholesalers intermediaries in direct channels

false

visual marketing

involves the use of visual media to promote and sell a product

best channel for homemade pottery

manufacturer to consumer

least likely to distribute directly

manufacturing business

direct channel

moves the product directly from the manufacturer to the consumer

wallpaper ad

online ad that changes background of the page

damaged goods have problem with

packaging in distribution process

emotional buying decisions

purchase decisions based on the desire to have a specific product or service

rational buying decisions

purchase decisions based on the logical reasoning of customers

channels of distribution

routes that products and service take from the time they are produced to the time they are consumed

public relations

the act of establishing a favorable relationship with customers and the general public

sales promotion

the act of offering an incentive to customers in order to increase sales

indirect channel

uses intermediaries that move products between the manufacturer and the consumer