marketing chapter 17 quiz

For most​ companies, the first step in conducting online marketing is to create​ what?

A web site

​________ involves creating a Web​ site, video,​ e-mail, mobile​ message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends.

Viral marketing

Which of the following is considered a traditional form of direct​ marketing?

face to face selling

​________ allows consumers to gain additional information about a product through the use of a remote control.

interactive television

​________ marketing features marketing messages and promotions delivered to​ on-the-go consumers through their handheld devices.

mobile

​Firms, such as​ Staples, Walmart, and​ Macy's, are increasing their share of online sales as a percentage of total sales. In which type of marketing are these firms​ engaging?

multi-channel marketing

​________ companies use both offline and online marketing channels.

multi-channel marketing

Online ads that incorporate​ animation, video,​ sound, and interactivity are called​ ________.

rich media ads

Which of the following best describes​ permission-based e-mail​ marketing?

sending​ e-mail pitches only to customers who​ "opt-in"

While shopping at​ KelfanDesigns.com, Shelly came across a checkbox beside which a statement​ said, "I want to receive promotional offers from​ KelfanDesigns.com." Which of the following types of marketing is illustrated in this​ example?

​permission-based e-mail marketing