Marketing Cloud Administrator - 1

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect. Which subscriber key should be used to search for the contact in All Subscribers? o 15-digit contact ID o 18-digit Contact ID o Email Address

o 18-digit Contact ID

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about thenumber of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced? A. Filter records on a picklist value B. Filter existing records in All Subscribers C. Filter records on a Boolean field

C. Filter records on a Boolean field

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers. Why would the total contact count be less than the total number of contacts from all data sources? A. Synchronized contacts are only counted after sending. B. There are overlapping contacts in each of the channels. C. Mobile subscribers are not counted as contacts.

C. Mobile subscribers are not counted as contacts.

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their externaldatabase via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribersbeing sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow NTO to monitor whether all records were added to the targetdata structure each day? A. Run Completion within the File Drop Automation B. RuntimeError within the File Drop Automation C. Notification Settings within the Import File Activity

C. Notification Settings within the Import File Activity

46) NTO has been noting reduced deliverability when they do large sends.Which part of deliverability is tied to hitting Spam Traps during a send? A.List Hygiene B.Content C.Engagement

A.List Hygiene

Northern Trail Outfitters wants to set up their Send Log data extensionWhich three considerations should be made for long term success? Choose 3 answers A. Apply an appropriately-scoped Data Retention period B. Log all variable data captured in emails at send time C. Set the period to a fixed date in the Data Retention Policy

A. Apply an appropriately-scoped Data Retention period

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receivesthe following error message: - Insufficient User Permissions. You have not been designated as an integrated MarketingCloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected whenlooking at the user settings What action should correct the issue? A. Apply the Marketing Cloud for AppExchange User option as well B. Apply the appropriate user mappings in the CRM configuration C. Apply the administrator and Marketing Cloud Administrator permission sets to user

A. Apply the Marketing Cloud for AppExchange User option as well

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM)variable string to links in emails. What functionality would allow this? A. Configure Parameter Manager B. Link a google analytics account C. Use Web and Mobile Analytics

A. Configure Parameter Manager

A user asks a Marketing Cloud admin to review their permissions since they are unable to sendan email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? A. Edit permissions and Grant permissions to Send B. Add the Role Marketing Cloud Channel Manager C. Remove the Marketing Cloud Viewer Role

A. Edit permissions and Grant permissions to Send

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which two steps should the admin take to enable this functionality? A. Ensure a Custom response is enabled for Automated Response in Reply mail Management B. Select Unsubscribe Manual requests in Reply Mail Management C. Select Delete Auto-Replies and Out-of-Office mail Management.

A. Ensure a Custom response is enabled for Automated Response in Reply mail Management

Northern Trail Outfitters wants to drive additional online sales. They are interested inusing Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? A.Recommendation Code B.Web Collect C.Email Conversion Code

A.Recommendation Code

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise.While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future. Which data preparations should be made to retain high data quality in the newmode? A. Identify and assign appropriate keys to tie records together. B. Ensure all available data is included. C. Ensure every data source has a sendable field.

A. Identify and assign appropriate keys to tie records together.

NTO wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers, using behavioral attributes, who opened or engaged with an email within the last 30 days and using subscriber-based data, live within 10 miles of one of their stores. What should be used to create its audience? A. Measures B. SQL Query C. Data Filters

A. Measures

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wantsto implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?Choose 2 answers A. Send volume is large enough to maintain a positive or neutral reputation B.length of time needed to pause sending is greater than one month C.Pre-warmed IP address can be purchased from Salesforce

A. Send volume is large enough to maintain a positive or neutral reputation

NTO wants to decrease its Session Timeout from 8 hours to 20 minutes. Where should this update be made? A. Setup > Security > Security Settings B. Setup > Users > Session Permissions C. Setup > Company Settings > Account Settings

A. Setup > Security > Security Settings

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP forimport into a data extension. They are using a file transfer Activity to decrypt the file. What would the decrypted data be after the File Transfer Activity completes? A.Selected SFTP folder B.Export SFTP folder C.Safehouse

A.Selected SFTP folder

A Marketing Cloud admin is configuring Social Studio to manage Northern TrailOutfitters social media accounts. Which 2 prerequisites for configuring Social Studio should the admin consider? A.Bitly URL Shortener B.Facebook ad manager C.Salesforce URL shortner

A.Bitly URL Shortener

An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used? A.Data Extension B.Publication List C.Group

A.Data Extension

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their MarketingCloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks? A.IP Whitelisting B.Multi - factor Authentication C.Single Sign on Authentication

A.IP Whitelisting

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMScampaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing? A.Keyword is used within another business unit B.Keyword is a reserved word C.Keyword fails to meet content standards

A.Keyword is used within another business unit

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data. Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud? A. Setup > Data Management > Synchronized Data Extensions B. Contact Builder > Data Extensions > Synchronized Data Extensions C. Contact Builder > Data Sources

C. Contact Builder > Data Sources

NTO wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address? A. Link Wrapping B. CloudPageURL AMPscript function C.Web Analytics Connector

B. CloudPageURL AMPscript function

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager isout on parental leave How should NTO create a new user to fill in? A. Change email to distribution list allowing staff memebers to share user B. Disable the campaign manager's user and create a new user C. Deactivate the campaign manager's license and assign it to the new user

B. Disable the campaign manager's user and create a new user

NTO wants to deploy sends through Journey Builder to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. Which feature should be used? A. Distribited Sending B. Distributed Marketing C. Marekting Cloud Connect

B. Distributed Marketing

Where would a Marketing Cloud admin view all verified email addresses? A. Sender Profiles B. From Address Management C. Identity Verification Log

B. From Address Management

A Contact Delete request has been processed for subscribers who have been sent topreviously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? A.Contact-specific data at the job level B. General tracking data at the job level C. Contact data in sendable data extensions

B. General tracking data at the job level

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reportingthey do NOT have access How should the Marketing Cloud admin ensure users have access? A. Install App-appropriate business units for expanded access B. License all appropriate users within the installed package C. Configure the API Integration to allow all users access

B. License all appropriate users within the installed package

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference profile centers for this integration? A. Branding for each business units' profile centers will be inherited from the defaultbusiness unit setup. B. Multi org does not support the standard profile preference center for the business units. C. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRMsettings.

B. Multi org does not support the standard profile preference center for the business units.

NTO wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in another account? A.Journey Templates B. Package Manager C.Journey Copy

B. Package Manager

A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio. Which solution should the admin suggest? A. AMPscript for Marketing Cloud B. Parameter Manager C. Google Analytics 360

B. Parameter Manager

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioningproperly. What should the admin confirm about the data extension? A. The data extension is located in the Synchronized Data Extensions folder. B. The data extension is located in the Salesforce Data Extensions folder. C. The send relationship links SubsrcriberKey to Subscribers on EmailAddress

B. The data extension is located in the Salesforce Data Extensions folder.

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit. What could explain this behavior? A. The user gets added to an exclusion Script B. The user gets added to a blocklist that causes an Enterprise level unsubscribe C. The business unit unsubscribe setting causes an Enterprise level unsubscribe

B. The user gets added to a blocklist that causes an Enterprise level unsubscribe

Where would a Marketing Cloud admin view all verified email addresses? A.Identity Verification Log B.From Address Management D.Sender Profiles

B.From Address Management

Setup Assistant provides information and resources for configuring a new Marketing Cloudaccount. Which two topics does Setup Assistant cover? A. Registering on Trailhead B. Connecting Marketing Cloud to Salesforce Org C. Configuring the Data Structure

C. Configuring the Data Structure

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain(ntoretail.com). Which steps should be taken to implement this?Choose 2 answers A Edit the entity Verification Settings B. Enable IP Whitelisting C Add a Domain to the Export Email Whitelist

C Add a Domain to the Export Email Whitelist

A Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year. Where would the admin retrive this information? A. Einstein > Einstein Overview > Engagement Frequency B. Email Studio > Email > Tracking > Sends C. Analytics Builder > Reports > Email Send Report

C. Analytics Builder > Reports > Email Send Report

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found? A. Email Studio Tracking Tab B. Email Performance by Domain C. Bounce Data View

C. Bounce Data View

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com. The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement? A. CloudPages must use the SAP domain B. Purchase a new SAP for de-special.ntomarketing.com C. Purchase a new Private Domain for use in CloudPages.

C. Purchase a new Private Domain for use in CloudPages.

A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected. Which two settings should be selected before the admin can configure the Holdback percentage? A. Data Extension entry source B. Journey re-entry settings C. Run Once schedule type

C. Run Once schedule type

A Marketing Cloud admin is setting up NTO's newest business units and several users to assign to the new business units. How would the admin assign users to the business units? A. In Setup, click Business Units, click Manage Roles, and assign accordingly. B. Give permissions to users at the top-level account to assign their own business units. C. Search for the individual user, select their name, and click Manage Business Units.

C. Search for the individual user, select their name, and click Manage Business Units.

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.What should the Marketing Cloud admin consider when sending from the new IP Address? A. The IP address is on reserve, is already in use, and has an email sending history. B. Building desirable sending history and data will be variable based on list size and engagement. C. Sending in large volumes will alert ISPs the new IP Address is now in use.

C. Sending in large volumes will alert ISPs the new IP Address is now in use.

NTO has Marketing Cloud users who need data extension View and Update permissions for campaign related to B2C sales, but not any permissions for campaigns related to B2B sales. How should they accomplish this? A. Create a new business unit B. Create separate folders and add user permissions C. Update data extension object level permissions

C. Update data extension object level permissions

A new employee is hires into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provide this access to all channels, keeping the principle of least privilege in mind? o Content Creator o Analyst and Marketing Cloud Viewer o Marketing Cloud Administrator

o Analyst and Marketing Cloud Viewer

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months. What action should NTO take? o Configure the business unit data retention setting to 12 months o Set inactive date to be automatically cleared after one year, but is recoverable o Apply a row based retention to each data extension as it is created, set to 12 months

o Apply a row based retention to each data extension as it is created, set to 12 months

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO's sending reputation? o Soft o Block o Hard

o Block

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud? o Google Analytics 360 o Collect Tracking code o Web & Mobile Analytics

o Collect Tracking code

Which data structures could be configured to appear in the out-of-the-box Subscription center? o Publication Lists o Data Extensions o Groups

o Data Extensions

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task? o Data management o Security o Company Settings

o Data management

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials. Which security setting would control this behavior? o Select 'Identity Verification' o Enable MFA on Users accounts o Deselect 'Enable Username and Password for Web Services'

o Deselect 'Enable Username and Password for Web Services'

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case? o MobilePush was enabled by mistake, which consumes Super Messages when not in use. o Each email consumes five super messages when sending below a certain threshold. o A multiplier is applied to each SMS message based on the destination country

o Each email consumes five super messages when sending below a certain threshold.

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content? o Einstein Content Selection o Interactive Email Form Block o Einstein Email Recommendations

o Einstein Email Recommendations

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete the request? o Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent. o Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data. o Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

o Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

Northern Trail Outfitters (NTO) was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system. Which feature would allow NTO to comply with this requirement? o IP Whitelisting o Audit Trail o Export Email Whitelist

o Export Email Whitelist

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication? o Installed Packages o Data Management o Salesforce Integration

o Installed Packages

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. A hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time. What should be confirmed to ensure Journey Builder directs the subscribers correctly? o Journey Data is used for the Decision Split. o Entry Source attributes are available in Journey Settings. o Contract Data is used for the Decision Split.

o Journey Data is used for the Decision Split.

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records? o Unique Contact Identifier o Primary key o Subscriber ID

o Primary key

Which activity should be used for multivariate content testing within Journey Builder? o Engagement Split o Random Split o Decision Split

o Random Split

A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units. How would the admin assign users to the business units? o Give permissions to users at top-level account to assign their own business units. o Search for the individual user, select their name, and click Manage Business Units. o Search for the individual user, select their name and click Edit Business Units

o Search for the individual user, select their name, and click Manage Business Units.

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded? o Send logging is enabled for the send o Correct Send Log template is selected o Send Logging is available for A/B tests

o Send logging is enabled for the send

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud. What are the effects of the click to the subscriber's status? o Status is changed to Held for 72 hours and the bounce count is set to Zero o Status remains as Bounced the bounce count is unchanged o Status is changed to Active and the bounce count is set to Zero

o Status is changed to Active and the bounce count is set to Zero

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement? o Tokenized Sending o Field Level Encryption. o Distributed Marketing Sends.

o Tokenized Sending

Northern Trail Outfitters (NTO) runs a nightly automation consisting of a File transfer and a File Import. Following a n update from the NTO Engineering team, the automation began failing, The Marketing Cloud admin suspects the CSX file now has an invalid format. How could the admin receive a file of the bad rows to confirm the theory? o Move the Import definition to its own automation and include a notification email address o Move the File Transfer to its own automation and include a notification email address o Update the Import definition to include a notification email address

o Update the Import definition to include a notification email address

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user Which two standard roles should be selected for the new user? Choose 2 answers oAdministrator and Marketing Cloud Administrator o Marketing Cloud Security Administrator o Data Manager

oAdministrator and Marketing Cloud Administrator