Marketing Self-Check Chapter Quizzes (CH. 2 & 3, so far)

The shared beliefs, customs, behaviors, and attitudes of a society are known as _____. a. social class b. culture c. subculture d. motivators e. reference group

b. culture

In a strategic plan, marketing would fall in the _____ level. a. business b. functional c. finance d. corporate

b. functional

Which of the following strategies involves offering products that are unrelated to other existing products produced by the organization? a. Downsizing b. Market-penetration c. Product-development d. Market-development e. Diversification

e. Diversification

A car, a house, and a boat are examples of what type of product? a. High-impact b. Habitually purchased c. Low-involvement d. Routinely purchased e. High-involvement

e. High-involvement

Which of the following refers to a person's ideal self? a. How a person sees himself b. An individual's disposition as other people see it c. An individual's psychological expression d. An individual's motivation e. How a person would like to view himself

e. How a person would like to view himself

_____ are groups a consumer identifies with and wants to join. a. Opinion leaders b. Social classes c. Cliques d. Interest groups e. Reference groups

e. Reference groups

Which of the following does the General Electric approach examine? a. A business's strengths and the attractiveness of industries. b. Strategic business units based on their SWOT analysis. c. A business's strengths and the weaknesses of the external environment. d. Strategic business units based on their relative market shares and growth rates. e. Stars, cash cows, question marks, and dogs.

a. A business's strengths and the attractiveness of industries

_____ is how you interpret the world around you and make sense of it in your brain. a. Perception b. Motivation c. Learning d. Behavior e. Operant conditioning

a. Perception

Magazines like Consumer Reports and websites like Amazon.com that allow buyers to rate products aid consumers engaged in which step of the buying process? a. Search for information b. Product evaluation c. Postpurchase evaluation d. Product purchase e. Need recognition

a. Search for information

_____ refers to when people forget information, even if it is relevant to them. a. Selective retention b. DIF: Moderate REF: retention c. DIF: Moderate REF: perception d. Selective absorption e. Selective perception

a. Selective retention

______ are actions taken by a firm to accomplish _____. a. Strategies; objectives b. Objectives; strategies c. Mission statements; strategies d. Objectives; mission statements e. Marketing plans; objectives

a. Strategies; objectives

A consumer's _____ involves how one spends his/her time. a. lifestyle b. self-concept c. personal goals d. personality e. motivation

a. lifestyle

A cookie company has decided to add a brownie product line to their inventory. Which of the following strategies is being employed by this company? a. Product-development b. Diversification c. Market-penetration d. Downsizing e. Market-development

a. product-development

When a manufacturer creates a product with a low share of a high-growth market, the product is known as a _____. a. question mark b. star c. dog d. harvest product e. cash cow

a. question mark

How a person sees himself/herself is known as _____. a. self-concept b. psychographics c. ideal self d. personality e. motivation

a. self-concept

The group of customers toward which an organization directs its marketing efforts is known as the _____. a. target market b. direct market c. constituency d. key market e. value group

a. target market

Which of the following refers to a cash cow? a. A product with a long-term future. b. A product with low growth and a high market share. c. A product with high growth and a low market share. d. A product with low growth and a low market share. e. A product with high growth and a high market share.

b. A product with low growth and a high market share

Hispanic consumers are the target market for many products because this is a: a. group of consumers interested in the firm's marketing strategies. b. growing group of consumers with over a trillion dollars in buying power. c. group of consumers requiring new value propositions. d. growing group of consumers with about a million dollars in buying power. e. group of consumers who are interested in products in the growth stage of the product life cycle.

b. growing group of consumers with over a trillion dollars in buying power

A firm's _____ states the purpose of the organization and why it exists. a. value proposition b. mission statement c. business plan d. financial report e. marketing plan

b. mission statement

Advertising meant to startle people to get their attention is _____, while advertising that is not apparent to consumers is _____. a. selective retention; selective advertising b. shock advertising; subliminal advertising c. overt advertising; subdued advertising d. selective advertising; selective retention e. subliminal advertising; shock advertising

b. shock advertising; subliminal advertising

John is offering his customers a special promotion for t-shirts: buy one, get the second one for a discount of 50%. Which of the following strategies is John utilizing? a. Product-development b. Market-development c. Market-penetration d. Diversification e. Downsizing

c. Market-penetration

_____ are temporary conditions that affect how buyers behave. a. Operant conditioning b. Opinions c. Situational influences d. Mental positions e. Subliminal advertisements

c. Situational influences

The success sequence involves taking money from _____ and investing it into _____ in hopes of them becoming _____. a. question marks; stars; cash cows b. dogs; question marks; stars c. cash cows; question marks; stars d. dogs; cash cows; stars e. cash cows; question marks; dogs

c. cash cows; question marks; stars

Selective perception is the process of: a. subliminal messaging. b. segmenting the market and then positioning based on the target market. c. filtering out information based on how relevant it is to you. d. forgetting information that is relevant to you. e. using surprise stimuli

c. filtering out information based on how relevant it is to you.

An example of operant conditioning is ______, the strategy of building an element into a product so people use it more. a. focus b. gamification c. repetition d. free samples e. learning

c. repetition

Consumers engage in _____, which are automatic purchase decisions based on limited information or previously gathered information. a. high-involvement purchasing b. high-end purchasing c. routine response behavior d. habitual purchase behavior e. extended problem solving

c. routine response behavior

With self-actualization as the top #1 need on Maslow's Hierarchy of Needs, put the rest of the needs in order top to bottom: a. Physiological, Safety, Esteem, Social. b. Safety, Social, Physiological, Esteem. c. Social, Physiological, Safety, Esteem. d. Esteem, Social, Safety, Physiological e. Esteem, Physiological, Safety, Social

d. Esteem, Social, Safety, Physiological

_____ refers to firms selling the right to use some aspect of their production processes, trademarks, or patents to individuals or firms in foreign markets. a. Contract manufacturing b. Exporting c. Direct investment d. Licensing e. Franchising

d. Licensing

_____ combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes, activities, and values to determine groups of consumers with similar characteristics. a. Segmentation analysis b. Target market analysis c. Motivational studies d. Psychographics e. Market penetration

d. Psychographics

Demographic trends, political and legal regulations, the costs associated with natural resources - these are all considered part of the _____ environment. a. median b. micro c. macro d. marginal

d. marginal

Buyer's remorse is known as _____. a. purchase condolences b. consumer regret c. unfulfilled need recognition d. postpurchase dissonance e. product purchase neglect

d. postpurchase dissonance

As a new entrant in the job market, a person should develop their own value proposition that a. shows how much they learned in college. b. proposes their salary and benefits. c. proves their worth. d. shows how they can contribute to that company. e. offers a list of changes the company should make.

d. shows how they can contribute to that company

A product with high growth and a high market share is known as a _____. a. dog b. harvest product c. question mark d. star e. cash cow

d. star

Motivation refers to: a. how you interpret the world around you. b. how a person filters information. c. the mental position a consumer has about a product. d. the inward drive we have to get what we need. e. expertise in certain areas.

d. the inward drive we have to get what we need

Sarah owns a store in a town where the population has changed from low-income singles to high-income families. Based on which of the following types of environmental changes does Sarah need to make changes? a. Technology b. Economic c. Legal and political d. Natural resources e. Social and cultural

e. Social and cultural

Once a company develops a value proposition, the value proposition would _____. a. be generalized for any offering b. need to be changed monthly c. remain the same for every customer d. be specified for general audiences e. be adapted to target different customers

e. be adapted to target different customers

Prizes and toys in a cereal box are examples of _____. a. predictive attitudes b. target market appeal c. selective retention d. subliminal advertising e. operant conditioning

e. operant conditioning

A _____ strategy involves creating new products or services for existing markets. a. downsizing b. market-penetration c. diversification d. market-development e. product-development

e. product-development

According to Maslow's Hierarchy of Needs, being accepted by others is a _____. a. physiological need b. emotional need c. safety need d. esteem need e. social need

e. social need

A value proposition states the: a. buyer's purchase incentives. b. firm's strategy for entering new markets with new product or service offerings. c. firm's marketing objectives. d. firm's pricing strategy. e. specific benefits a product or service offering provides to a buyer.

e. specific benefits a product or service offering provides to a buyer