Mass Media Exam
The first publicity firm in the US did what?
Blunt the criticism of railroad companies.
Advertisers use a formula calculated on...
CCM = Cost-per-thousand
The Federal Trade Commission...
Can order an advertiser to stop a deceptive ad campaign
Practice adopted from radio programs, newspapers began to...
Carry Direct Sponsorships
The term demographics refers to...
Characteristics such as age, gender, income, marital status, etc.
Which of the following companies was first to establish in-house PR?
Chicago Edison, AT&T
In the classic of definition of PR involves...
Creating understanding or goodwill towards people, products, etc.
An example of a well-managed PR crisis.
Tylenol being linked to death.
Hard liquor ads...
Were challenged by Seagrams, advertising whiskey
The man who fabricated a Best-Dressed contest to promote in 1939.
Henry Rodgers
Many firms attempt to use PR to get media cover because...
It is cheaper to get a publicity release published than purchase an ad.
The industry self-regulatatory agency that protects consumers...
National Advertising Review Board
Small local business spend their local advertising dollars on _____ advertising.
Newspaper
What is viral marketing?
Pass-along advertising messages
In the 1800's consumers complained about...
Patent Medicine Ads
The first American medium to declare ads as revenue...
Philadelphia Public Ledger
The ubiquity of advertising means that...
Advertising is everywhere
Advertising sales representatives sell ____ to companies outside where they are
Advertising time & space
The PR Society of America...
Designed a Code of Ethics for PR professionals
In the 1800's most media owners...
Developed an open advertising policy that allowed them to criticize ads
Which of the following women was...
Dorris E. Fleischman
Daniel Borsteen said advertising in the US has _____ characteristics.
Repetition in ad style, ubiquity (everywhere)
In TV ads, for what was the 1949-51 era known for?
The $12.3 to $128 million increase
Which agency of govt. to regulate claims on food labels?
The FDA
The nations largest single employer of PR people.
The Federal Govt.
The first publicity firm in the US...
The Publicity Bureau
The word advertise originally meant...
To take note or consider
