MCOM 205 Chapter 9 Television
standard digital television
A standard for digital broadcasting that allows six channels to fit in the broadcast frequency space occupied by a single analog signal.
High-definition television
A standard for high-quality digital broadcasting that features a high-resolution picture, wide screen format, and enhanced sound.
PBS
attracted its first significant audiences with Sesame Street
Golden Age Of Television
First Golden Age: 1940s to early 1960s. Second Golden Age- Last 15-20 years -Complex stories High quality production and Big budgets
cutting the cord
Replacing cable or satellite television with internet-based streaming video service. Traditional television viewership peaked in 2010 and has been declining ever since
Single Sponsorship
Advertisers were in control of television they could easily influence content. Broadcasters were unhappy with the lack of creative control
people meter
An electronic box used by the ratings company Nielsen Media Research to record which television shows people watch.
Influence of I love Lucy
First interracial couple on TV Situation comedy, Three cameras, Taped instead of live, Syndication
Amos and Andy
First nationally broadcast daily drama African American characters played by two white actors
Big Three/ four Networks
NBC, CBS, ABC (the originals), and FOX (all four are big today)
Network Affiliate Relationship
Networks-create content, Pay affiliates to air content (shows), however music is provided by recording companies, Affiliates can sell local advertising, Networks can sell national advertising
syndication
Off- Network Syndication- The show airs once and then it is sold to other networks for re-runs. First-run syndication- is when the show isn't aired on an network and it is strictly created to be sold .
telenovela
Spanish language soap operas
Video on Demand
Television channels that allow viewers to order movies news, or programs at any time.
Who Invented Television?
Television was developed in the 1920s and 1930s by independent inventor Farnsworth and RCA engineer Zworykin
Sweeps
The four times during the year that Nielsen Media Research measures the size of individual television station audiences. November, February, May, and July.
Direct Broadcast Satellite
a low-earth-orbit satellite that provides television programming via a small, pizza-sized satellite antenna; DBS is a competitor to cable tv.
anthology Drama
different stories with the same actors. Ex. Fargo, American Horror story , 30 rock. Dealt with issues that were socially and politically controversial. James Dean.
Ratings and Sweeps
how many people are watching the shows at any given time (rating point) One rating point indicates an audience of approximately 1.14 million viewers.
