MindTap, Chapter 15 Video Case: Theo Chocolate

What strategic pivot did Theo Chocolate make that increased their sales volume substantially?

After establishing themselves solidly as a high-quality specialty chocolate producer, they responded to customer requests for more mundane offerings like mint and orange flavors.

Though Theo Chocolate's embrace of larger markets was a turning point, there was a downside as well. Which of the following best describes it?

Now they were in a tougher market where competitors fight brutally for shelf space.

The biggest driver of Theo Chocolate's move toward a broader marketing strategy was:

Their use for the first time of hard marketing data.