MindTap, Chapter 15 Video Case: Theo Chocolate
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What strategic pivot did Theo Chocolate make that increased their sales volume substantially?
After establishing themselves solidly as a high-quality specialty chocolate producer, they responded to customer requests for more mundane offerings like mint and orange flavors.
Though Theo Chocolate's embrace of larger markets was a turning point, there was a downside as well. Which of the following best describes it?
Now they were in a tougher market where competitors fight brutally for shelf space.
The biggest driver of Theo Chocolate's move toward a broader marketing strategy was:
Their use for the first time of hard marketing data.
