MKT 230 - Chapter 14

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use? Select one: a. Producer, wholesaler, agent, retailer, consumer b. Producer, retailer, consumer c. Producer wholesaler, retailer, consumer d. Retailer, consumer e. Producer, consumer

c

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used _____________ distribution. Select one: a. agent b. selective c. exclusive d. intensive e. horizontal

d

Eliminating a wholesaler from a marketing channel will Select one: a. not eliminate the functions performed by that wholesaler. b. eliminate the functions performed by that wholesaler. c. reduce channel conflict. d. cut costs and lower prices. e. lead to lower costs but higher prices.

a

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through Select one: a. containerization. b. transit time. c. lot sizes. d. warehousing. e. packaging.

a

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is Select one: a. eighteen. b. fifteen. c. six. d. five. e. twenty.

c

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called Select one: a. refusal to deal. b. a tying agreement. c. contractual VMS. d. exclusive dealing. e. exclusive distribution.

d

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n) Select one: a. channel facilitator. b. sole intermidiary. c. producers' broker d. manufacturers' agent. e. industrial distributor.

d

Consumers receive the benefits of place utility when Select one: a. they make purchases with credit and debit cards. b. they can stock up on products they need but not use them right away. c. retailers remain open 24 hours a day. d. products are available in locations where consumers want to buy them. e. they have to travel excessively to obtain products they want

d

The result of an inventory stockout usually results in ______________ . Select one: a. an increase in net profit. b. an increase in inventory costs. c. a decrease in prices. d. an increase in lost sales. e. an increase in loyal customers.

d

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of Select one: a. tying agreements. b. exclusive dealing. c. horizontal integration. d. vertical integration. e. dual distribution.

e

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be Select one: a. insisting on exclusive exposure. b. minimizing channel conflict. c. creating a coordinate system. d. demonstrating sound channel leadership. e. exercising channel power.

e

The supply chain includes Select one: a. suppliers and suppliers' suppliers. b. producers, wholesalers, and retailers. c. suppliers, producers, intermediaries, and customers. d. buyers, seller, marketing intermediaries, and agents. e. all entities that facilitate product distribution.

e

When Zappos, Inc., an online marketer of shoes, accessories, and clothing, contracts out the physical distribution task to third parties such as UPS, this arrangement is called ___________. This is due to the fact that UPS does not have managerial authority within the Zappos marketing channel. Select one: a. outsourcing. b. warehousing. c. wholesaling. d. logistics. e. illegal.

a

A marketing channel is defined as a group of individuals and organizations that Select one: a. consumes about one-half of every dollar spent on products in the United States. b. directs the flow of products from producers to customers. c. manages transportation and warehousing functions. d. takes title to products and resells them. e. links producers to other marketing intermediaries.

b

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ________ with independent Goodyear dealers. Select one: a. power b. conflict c. communication d. leadership e. understanding

b

A single leader who controls and organizes a marketing channel is called a Select one: a. lead distributor. b. distribution leader. c. channel captain. d. channel champion. e. marketing maverick.

c

Channel decisions are important to marketers mostly because Select one: a. consumers value reasonable prices delivered through marketing channels. b. they dictate what promotional strategies companies should use. c. they involve long-term commitments and affect customer accessibility. d. many businesses are marketing intermediaries. e. they are relatively flexible to change quickly.

c

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using _________________ and Red Box is using ____________ . Select one: a. a direct-marketing channel; an agent. b. a direct marketing channel; a slightly shorter channel. c. a direct-marketing channel; a type of retailer. d. an Internet wholesaler; a retailer. e. an Internet wholesaler; a slightly longer channel.

c

Starbucks has an agreement with Pepsi Co. through which Pepsi distributes Starbucks' coffee drink, Frappucino, to grocery stores and other retail outlets. This is an example of Select one: a. exclusive distribution. b. channel leadership. c. a strategic channel alliance. d. horizontal channel integration. e. dual distribution.

c

Steelcase, Inc. markets furniture directly to businesses. This is an example of a(n) _____________ channel. Select one: a. equipment b. consumer c. Producer-to-business buyer d. producer-to-industrial distributor-to-business buyer e. producer-to-agent-to-business buyer

c