MKT 3013- CHP 10

Exclusive

Companies such as Breitling watches and Pandora charm bracelets use which the following types of distribution strategy

First-line partners

Companies today see channel members as _______ and practice strong partner relationship management

Concept that emphasizes team work both inside the company and among all the marketing channel organizations.

Integrated logistics management

Producers of a strong brand sometimes sell it to dealers only in the dealers will take some or all of the rest of its line. This is known as full-line forcing. Which of the following statements is true regarding full-line forcing?

It may or may not be legal.

Administered VMS

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?

The following is a reason that producers use marketing channels and channel intermediaries

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customers requirements at a profit

Marketing logistics

Corporate VMS

Sherwin-Williams sells its pain and other branded products exclusively through company-owned retail stores. Sherwin-Williams established a _____

Which of the following indicates the length of a channel

The number of intermediary levels in the channel

Franchise organizations

Vertical conflict is common in these.

A __ consists of producers, wholesalers, and retailers acting as a unified system.

Vertical marketing system

The responsibilities of channel members

When the company has defied its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and ______

Channel Levels

Which describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final buyer?

Value Delivery Network

Which most closely describes the method by which companies engage and create benefits for their customers?

Conventional distribution channel

channel consisting of one or more independent producers, wholesalers, retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.

Adaptability Criteria

channels often involve long-term commitments, yet the company wants to keep the channel flexible so that it can adapt to environmental changes

Supply chain management

entails managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

One of the primary advantages of marketing logistics is

potentially high cost savings and improved customer satisfaction.

When setting marketing channel objectives, companies should state the objective in terms of ______

targeted levels of customer service

stocking the product in as many outlets as possible

Intensive Distribution

Channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.

Vertical marketing system

Analyzing consumer needs

_____ is the first step in marketing channel design.

Partner relationship management

_____ software systems enable companies to coordinate their whole-channel marketing efforts.

Manufacturing and assembly

Many vital and key functions are performed by marketing channels. Which is NOT one of those key functions

Which recognizes that improved logistics mandates teamwork across the company and the entire supply chain

Integrated supply chain management

Which represents a new trend in logistics to save costs, increase efficiencies, and gain faster and more effective access to global markets?

Outsourcing logistics functions

A Subaru dealer complaining that another Subaru dealer is advertising in its territory

________ is an example of horizontal channel conflict.

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this goal, which of the following are logistical functional areas?

Warehousing, Inventory management, transportation, and logistics information management.

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse logistics, which means it

involves the entire supply chain mangement.