MKT 303 Smartbook questions Exam 1

Which of the following is true of service?

-Intangible -perishable -heterogeneous -customer interaction

Examples of a good producing business

-an automobile manufacturer -computer manufacturer -perfume maker

Example of service business

-call center -college or university -hospital

Straddling is defined as

Adding new features, services, or technologies to existing products to match a competitor

According to the logistics system design matrix which of the following modes of transporting products s the fastest most expensive

Air

Which of the following is NOT a step in the risk management process

Create an activity system map

Which of the following additional services can be provided by the logistics company?

Customer service function inventory control warehouse management

The competitive dimensions that deal with getting the product to the customer when promised is called

Delivery Reliability

Which is not a type of process in the supply chain

Evaluating

An approach for selecting a facility location by considering many different types of criteria using a simple point-rating system is known as the following

Factor rating scale

An approach for selecting a facility location by considering many different types of criteria using a simple point-rating system is known as which of the following?

Factor rating system

T or F: A firm can excel simultaneously on all competitive dimensions

False because a strategic position is not sustainable unless there are compromises with other positions, this requires a management decision and leads to a trade off

T or F: Third-party logistics companies manage only customer service functions

False because manages all or part of another companies' product delivery operations including warehousing, inventory control, and customer service

T or F: An operations and supply chain strategy is independent of the corporate strategy

False because operations and supply chain strategy must be integrated with corporate strategy

T or F: An order qualifier today will be an order winner in the future

False because the typical progression is for order winners to become qualifiers in the future

International logistics is concerned with movement of goods and materials on a __ scale

Global

Which of the following is widely recognized modes of transportation

Highway rail water

A process that cannot be weighed or measured is known as

Intangible

The functions concerned with movement of goods and materials on a global sales are known as __ logistics

International

Major information system activities for planning logistics involve allocating resources, managing __ levels, scheduling and order tracking

Inventory

Just-in-time (JIT) production was pioneered by which country

Japan

The framework used to describe logistics processes is with of the following

Logistics system design metric

Order winners and qualifiers represent the link between operations and what other business function

Marketing

Which of the following tasks is an operations and supply chain manager likely to perform

Negotiates contract with vendors and coordinates flow of materials ensure the shipping of finished products to customers

Building service activities into a firm's product offering is known as

Product-Service Bundling

The attractive of the product considering its features and durability

Quality

What tool involves assessing the probability or relative frequency of an event against the aggregate severity of loss

Risk Mapping

define sourcing

Selection of suppliers that will deliver the goods and services to create the firm's product

An operations and supply chain manager's job does not consist of

Selling products to customer

When a company seeks to match the benefits of a successful positions and maintain their current positions in the marketplace it is attempting an ____ approach

Straddling

When a firm seeking to match the benefits of a successful position while maintaining its existing position (for example, an automobile manufacturer wants to occupy both the luxury-car segment and the performance-car segment at the same time). This is an example of

Straddling

The ability to meet current resource needs without compromising the ability of future generations to meet their needs is known as

Sustainability

Operations and supply chain management is primarily concerned with systems that creat and deliver

The firms primary products and services

The introduction of electronic commerce was facilitated by what event

The growth of the internet in the 1990s

Which term defines when activities are incompatible so that more of one thing necessitates less of another activity

Trade-off

Operations and supply chain processes are the activities that

Transform inputs into outputs

A special linear programming method that is useful for solving problems involving moving products from several sources to several destinations is known as which of the following

Transportation method of linear programming

T or F Most products offerings are combinations of goods and services

True

T or F: A process is made up of one or more activates that transform inputs into outputs

True

T or F: An operation strategy must consider the risk throughout the supply chain

True

T or F: Electronic commerce is defined as the use of the Internet as an essential element of business activity

True

T or F: Most product offering are a combination of goods and services

True

T or F: Operations and supply chain management is focused on the system that create and deliver an organizations products and services

True

T or F: Operations effectiveness is related directly to the costs of doing business

True

T or F: Product-service bundling occurs when a firm adds a service activity to a product

True

T or F: Services typically have multiple sites to maintain close contact with customers

True

T or F: Special consolidation warehouses are used when shipments from various sources are pulled together and combined into larger shipments with a common destination or into smaller shipments to deliver locally

True

T or F: Standardized container can be used to efficiently transfer product between multiple transportation modes

True

In the content of efficiency and effectiveness __ is abstractly defined as quality divided by price

Value

the attractiveness of a product relative to its price

Value

Goods/service combination example

automobile and airlines

Which of the following is NOT a major challenge likely to be faced by operations and supply chain managers in the future

developing appealing advertising and marketing materials for internet customers

doing the right things to create the most value for the customer

effectiveness

Doing something at the lowest possible cost is known as

efficiency

Pure good examples

food products, chemicals, mining

Which of the following is the term used for systems that combine the idea of consolidation and that of cross-docking

hub and spoke system

Which of the following affect a firms logistics plans

i. Cost of transportation ii. Desired speed of delivery iii. Reaction to demand flexibility

Order of risk management process

i. Identity the sources of potential disruption ii. Assess the potential impact of the risk iii. Develop plans to mitigate the risk

Order of operations and supply chain management events in order of their development oldest at top

i. Just-in-time (JIT) production ii. Six Sigma Quality iii. Electronic Commerce iv. Business Analytics

Which difficult-to-measure hidden costs must be taken into account when calculating total cost?

i. Loss of main customer base repressiveness when the facility is too far away ii. Excessive moving of material before delivery to customers

Which of the following influences were discussed for location decisions to build a manufacturing plant or warehouse

i. Political risk ii. Proximity to customers iii. Total cost

the art and science of obtaining, producing, and distributing material and product in the proper place and in the proper quantities

logistics

Define delivering

logistics processes such as selecting carriers, coordinating the movement of goods and information, and collecting payments from customers

For service firms, the location decision is often closely related to the ___ election decision

market

Performing activities in a manner that best implements strategic priorities at minimum cost is known as

operations effectiveness

performing activities in a manner that best implements strategic priorities at a minimum cost

operations effectiveness

The feature that actually differentiates one product from the other candidates and is purchased is known as the

order winner

Which of the following competitive dimensions related to environmental impact?

other product specific criteria

The operations and supply chain strategy is a part of the

planning process

Define making

producing the major product or service

define returning

receiving worn-out, excess, and/or defective products back from customers

Define planning

strategic operations of a supply chain

Pure service example

university and medical

Supply chain disruptions are

unplanned and unanticipated