Mkt 335 Ch.6
self-esteem refers to the intensity, stability, overtime of a persons self concept.
False
the _____ refers to our more realistic appraisal of the qualitities we have and don't have
actual self
_____ refers to the possesions of both masculine and feminine traits
androgyny
____ is where a person derives his or her identity in a large measure from a social group
collective self
which of the following is a level of a people extended self? A.Individual B. family level c. community level d. All of these
d. All of these
understanding our social roles is part of our _______
extended self
a persons actual self is a persons conception of how he/she would like to be true or false
false
a(n) is a particular model or exemplar or apperance
ideal of beauty
a persons conception of how he/she would like to be called is
ideal self
Both Eastern and Western cultures see the self as divided into a(n) ________.
inner, private self, and an outer public self
If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work.
sef-image congruence model
____ summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities
self-concept
a persons physical appearance is a large part of his or her...
self-concept
if a female consumer sees an ad about a women who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communcations that attempt to influence a consumers level of _____
self-esteem
When we act the way we assume others expect us to act we are practicing a ________.
self-fulfilling prophecy
Power posing is standing in a confident way even if you don't feel confident.
true
ideal self is a persons conception of how he or she would like to be
true
self-concept refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities. true false
true
People appear to favor features we associate with good health and ________ because these signal reproductive ability and strength.
youth