Mkt 335 Ch.6

self-esteem refers to the intensity, stability, overtime of a persons self concept.

False

the _____ refers to our more realistic appraisal of the qualitities we have and don't have

actual self

_____ refers to the possesions of both masculine and feminine traits

androgyny

____ is where a person derives his or her identity in a large measure from a social group

collective self

which of the following is a level of a people extended self? A.Individual B. family level c. community level d. All of these

d. All of these

understanding our social roles is part of our _______

extended self

a persons actual self is a persons conception of how he/she would like to be true or false

false

a(n) is a particular model or exemplar or apperance

ideal of beauty

a persons conception of how he/she would like to be called is

ideal self

Both Eastern and Western cultures see the self as divided into a(n) ________.

inner, private self, and an outer public self

If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work.

sef-image congruence model

____ summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities

self-concept

a persons physical appearance is a large part of his or her...

self-concept

if a female consumer sees an ad about a women who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communcations that attempt to influence a consumers level of _____

self-esteem

When we act the way we assume others expect us to act we are practicing a ________.

self-fulfilling prophecy

Power posing is standing in a confident way even if you don't feel confident.

true

ideal self is a persons conception of how he or she would like to be

true

self-concept refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities. true false

true

People appear to favor features we associate with good health and ________ because these signal reproductive ability and strength.

youth