MKT Brown ch10 adaptive test prep

Which of the following is needed for cobranding to be effective?

Consumer trust and confidence in the brands involved

Which of the following does not apply to the shopping products ?

Consumers are typically unaware of the product until you see it online or in a store

When Coca-Cola added Coca-Cola 0 to its line of Coca-Cola soft drinks, the firm was using _____branding.

Family

All Cans of Campbell's soup feature a red and white label of the major element of their design. This is an example of

Family packaging

Elmo, big bird, and other Sesame Street characters appear on lunch boxes, blankets, and toys made by other companies is an example of

Brand licensing

If Taco Bell made an agreement allowing another company to use it's brand name on a new line of Tortillas, tortilla chips, and salsas, this would be called

Brand licensing

Henry is in the market to purchase a new laptop computer. In the past, he has owned an Apple MacBook and was satisfied with the product. How do you start researching which laptop to buy, he is able to make a quick decision on a new laptop. Because of his previous satisfaction with the MacBook, he decides to buy a new MacBook, for Henry, he's experiencing the benefits of

Brand loyalty

The element of the brand that is not made up words and often include the symbol or design is known as the

Brand mark

Don, a purchasing agent for a university, is currently buying laptop computers from computer zone for use in a new computer lab at the University. While discussing a laptop purchase with the representative from computer zone, Don not only approve the purchase for the computer lab, but also decides he would like to purchase additional lab Don, purchasing agent for university, is currently buying a laptop computers from computer zone for use in a new computer lab at the University. While discussing a laptop purchase with the representative from computer zone, dawn not only approve the purchase for the computer lab, but also decides he would like to purchase additional labtops So that the university can sell them to students. The first laptop purchase is considered a____, and the additional laptop purchase is considered to be a_______

Business purchase, business purchase

Old spice recognized that it needed to revitalize it's brand in attract new segments for aids deodorant, leading to a new advertising campaign. This is an indication that all spices products were primarily in the___stage of the product life cycle.

Decline

This stage of the product life cycle when marketers consider a significant reduction of promotional efforts and the illumination of outlets or marketing channels that are not contributing adequately to profit is the _____stage

Decline

Pete, a product manager, thinks that his company wonderburn exercise program has reached the maturity stage of the product life cycle. If so, profits from the program are ___and amount of competition in the market is____.

Decreasing, intense

Which of the following is not one of the main uses for labeling?

Encourage multiple purchases

PepsiCo sometimes uses the same brand name for multiple products. For example, the brand-name quaker use for quaker chewy granola bars, quaker instant oatmeal, quaker soft baked cookies, quaker life cereal, and quaker large rice cakes. In other categories, PepsiCo uses multiple brand names. Does sensation juice drinks, I ZZE sparkling juice, Ocean Spray juice, naked juice, SoBe Juice drinks, and Tropicana pure premium juices are all juice brands offered by PepsiCo. In this case, Quaker is an example of _____branding, what did you say category is an example of ____branding.

Family, individual

Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle?

Fill gaps in geographic market coverage

Blackcoffee coffee shops add locations during the growth stage, the objective it is most likely trying to achieve is to

Fill geographic gaps

Among its many types of products, Unilever Markets several brands of ice cream, including Ben & Jerry's, magnum, briars,Klondike, and good humor. This is an example of what type of branding policy?

Individual

When _____is used, each product is given a different name.

Individual branding

When Heinz is introduced it's catch-up and a squeezable plastic container rather than the traditional glass bottle, this was an example of ___packaging

Innovative

Ken is someone who likes to have the latest technology. He likes being the first of his friends to have the newest gadget and is willing to take risks with his spending. He is most likely a member of the____ group

Innovator

The distinguishing feature between a brand mark trademark is that a trademark

Is registered with the US patent and trademark office

A brand experiences brand dilution when

It's image and symbolic impact are weakened because it has been extended to many times or too far outside it's original product category

An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, the pencils in this case would be considered what type of product?

MRO supplies

Adidas thousand shoes and clothing in various retail outlets. Adidas is a ____brand

Manufacturer

In which stage of the product life cycle do sales reach their peak?

Maturity

Multiple packaging is likely to increase demand because

More of the product is available at the point of consumption

______Is an example of a trade name and ____is the brandmark owned by that company

Nike, Inc., "swoosh"

Sally is the designer working on re-designing a bottle used to sell bottled water. She is working to make it easier for customers to drink from. She is working on the waters

Packaging

Betty and Joan are both in the market for new exercise clothes. The favorite brand of the Athletic clothing For both of them is Lululemon. The closest store that sells Lululemon clothing is over an hour away. Betty decides that rather than make the drive, she will go to her local target store and purchase some exercise clothing there. Rather than buy A different brand, Joan decides to make the drive to her favorite brand. That is brand loyalty can be described as______, while Joan's loyalty can be described as ____.

Preference, insistence

Located on Harry's drive to work are both a Dunkin' Donuts and Starbucks. When he drives to work, Harry always stops at Dunkin' Donuts to buy a cup of coffee,. Last week, he was on a business trip and couldn't find a Dunkin' Donuts near his hotel. Since he wanted a cup of coffee, he went to a nearby Starbucks and bought a cup there. Harry has a brand___ for Dunkin' Donuts and brand ____for Starbucks

Preference, recognition

Egg cartons that allow eggs to be transported without being cracked during shipment highlight the _____function of packaging

Protection

In Any brand licensing arrangement, the licensee is responsible for all the following, except

Providing trademark protection for the brand

Many brand names have become so common that they are now generic terms for a particular product category. Which of the following is the best example of this?

Q-tips

During the growth stage of a successful product, profits usually

Reach the peak and then start to decline

Brands provide all of the following benefits for sellers except that they do not

Reduce perceived risk of purchase

Peggy is an avid collector of Coca-Cola advertisements printed in magazines during the 1950s and the 1960s. She greatly desire to own a specific ad that was featured in a 1954 issue of life magazine. This is an example of a _____product

Specialty

In the growth stage of the product life cycle, atypical marketing strategy seeks to

Strengthen market share in position the product favorably against aggressive competitors By emphasizing its benefits

Which of the following is an example of a private distributor brand? Kellogg's fruit loops cereal Targets archer farm coffee Gillette razors Dove body wash Skippy peanut butter

Target's archer Farms coffee

A chair can be all of the following except

The customer product if it is purchased by a wholesaler to resell to a retailer

Jars of peter pan, Skippy, and Jeff peanut butter could be considered a category consistent w packaging because

The jars of all brands are similar and follow a traditional shape for peanut butter jars

The major characteristic of a private brand is that

The manufacturer is not identified on the product

Brand equity is best defined as

The marketing and financial value associated with the brand strength in a market.

Which of the following pieces of information included on a label is not registered in the United States ?

The word natural

Which of the following best describes someone who is a member of the late majority in terms of the major adopter categories

They are skeptical of new products, but eventually adopted because of economic necessity or social pressure

When Costco offers free samples of various food items at tables throughout the store, the store is trying to stimulate which stage of the product adoption process?

Trial

Cobranding is best defined as

Using two or more brands one product

When Microsoft, the company that produces the windows operating system, introduced it's windows phone smart phones, this is called ____

brand extension

Scotch tape is a _____manufactured by 3M Company, which is a_____

brand name, trade name

On the shelves at Costco, Costco's Kirkland bath tissue, a______ brand, is likely to be found next to Kimberlys Clarks Cottonelle toilet paper, a ____Brand

private, manufacturer

Unsought products include

products which customers are unaware