MKT Video Questions Exam 2

Analytical systems provide business intelligence by:

1. collecting customer data and transaction histories 2. analyzing and interpreting the data 3. then using the information to make solid business and customer-focused decisions

Milton Hersey's whole caramel business was based on selling a lot of a product at a small ____. So you have to sell a lot of it

Profit Margin

the name SPAM came about as the result of a drinking game.

TRUE

Data Warehouse

The CRM system relies on a ___ that makes customer date available throughout the various functional areas of the organization

Bioplastic costs about the same to produce as petroleum-based plastics, but bioplastic decomposes much faster

True

We think of plastic as a petroleum-based but corn will do the job, too.

True

Can CRM be useful for managing and growing relationships with physicians?

Yes

Operational

___ CRM supports front office operations that deal with customer interactions.

in 1902, orator woodward rolled out the first national ______

ad campaign

In the decades that followed, ____ caused the tin can to flourish

automation

It was, in fact, the invention of what advertisers call ________, getting customers to connect a product with quality or reassurance so they'll keep buying.

branding

if consumers want to fight back, they need to shop smart. They should:

buy from reputable stores with good return policies be suspicious of unbelievably cheap products think twice about buying products whose prices are too good to be true

_______ is an ideal place for counterfeiters. To the local officials, they are positive economic assets because they:

china; produce jobs, create revenue, pay taxes, pay local officials dividends

one product frequently linked to terror groups is

cigarettes

and then they came home and dispersed and the result was that they had a real ____ in canned food

confidence

the bowl of corn flakes utterly changed the American marketplace, and all because Americans just wanted to _____

eat right

The dark side of illicit trade stretches far beyond the manufacturing of designer bags. A far deadlier type of production is _____

fake pharmaceuticals.

by 1920 _____ was the biggest business in America; bigger than cars and bigger than steel. and cereal led the way

food processing

with _____ demonstrating the revolutionary seal at Tupperware parties, sales skyrocked

housewives

According to U.N. figures, ________________ is a $30 billion dollar a year enterprise, and the fastest-growing sector of the illicit economy.

human trafficking

the science behind a genuine product is known as ______. To simply copy intellectual property is stealing. T or F

intellectual property; true

Without this ______ system capability, International commerce as we know it would be almost impossible

intermodal

No matter where corn grows, adaptation and versatility have made it for some, the 21st century's gold. That's partly because ________. What we call ______, than there is as food.

it's not just for food; bio-based products

in 1926, America's first radio ____ ever was written and broadcast for wheaties. Wheates informed the public that it was not the breakfast of champions and invented the _______

jingle; sports endorsement

Counterfeiting leaches money from almost every part of our economy. And when money is lost by companies or the government, ______

jobs get cut

The 2nd world war spurred a giant surge in research into nutrition, reservation and ____ of food

mass production

but the combination of freezer and ____ put frozen food on the table once again

microwave

Tupperware and other container manufacturers need to develop new techonoly in the late 1970's when the _______ entered the kitchen.

microwave oven

surprising when counterfeiters are caught, the penalties are _______

minimal

Both SPAM and Jell-O are American originals and were created by risk-taking gamblers and basement experimenters, and they're still around today because they share the same beloved American flavor:

nostalgia

three ways transport is done

over road via truck via rail via smaller vessels through a river

extravagant promises were commonplace.if they couldn't get you to buy with promises, they brought presents for your kids. in 1911, Kellogg offered the very first ____ inside a box of corn flakes.

premium

Even though Twinkies are among the most popular items to put into time capsules, Twinkies do not have an infinite ____. They have to sell within two weeks, or out they go.

shelf life

In the 1980's frozen food feel out of fashion, condemned as flavorless and unappealing, after giant leaps in the _____ introduced a huge new range of fresh food to American markets.

shipping business

More than handbags or watches, _____ are the most counterfeited product in the world

shoes

The production process from planting a seed of corn to making PLA is much _______ than oil-based plastics.

smaller environmental footprint

how do good from China get to stores in the United States? In the transport industry's ubiquitous ________

standard shipping containers

in the postwar era, food in a can became _____ and propelled the industry forward.

staple in every home

today's corrugated boxes are _____ and use less paper than cardboard boxes.

stronger

________ has made the link between the consumer and the counterfeiter a much shorter path

the internet

it's far too simple to say that buying a knock-off bag lead to the deaths in Panama. But ______ are the same

the supply chain the brand of corruption the forces involved

the profit margin for dealers of counterfeit good is greater than for any other illegal business. T or F

true

China is only the nexus of this activity because of great demand from overseas. So, the problem is not China. The problem is the _________________________ for counterfeit.

world demand