MKTG 311 university of Oregon final

Tom usually buys new devices such as PDAs, DVRs, and MP3 players after his friends and family start owning these devices. In this case, Tom is an innovator.

false

World Skies' Flight 167 takes off at 50 percent capacity. The unoccupied seats cannot be stored for later sale or use. This is an example of which service characteristic?

Perishability

________ is the degree to which an innovation fits the values, knowledge, and experiences of potential consumers.

compatibility

Laundry detergent, candy, magazines, and fast food are purchased frequently by customers. They are examples of ________ products.

convenience

Products include only tangible objects.

false

Branding and the practice of creating strong brands is generally only advantageous to marketers, not consumers

false

Denta Clean's decision to add a a citrus flavored toothpaste to its current line of toothpastes is an example of product line ________.

filling

Which of the following stages of the new product development process uses the R-W-W framework?

idea screening

Product mix width refers to the ________.

number of different product lines the company carries

Fred's, a national supermarket chain, sells its own brand of items across all categories. Such items are considered ________ brands.

private