MKTG 409 Chapter 4 Practice Tests

An ethical issue is

an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

There will be significant ethical diversity in any one organization because of

different levels of personal ethics

That marketers have an obligation to engage in fair competition and build proper customer relationships best relates to which of the following?

Economic

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct?

The channel member managing the product

Research suggests that a relationship exists between ________ and an organizational climate that supports marketing ethics and social responsibility.

a stakeholder orientation

If other organizational members approve of the activity and is legal and customary within the industry, choices are that the activity is _____ from both an ethical and a social responsibility perspective.

acceptable

In the absence of ethics and compliance programs, employees will generally make decisions based on their ________.

assessment of coworkers and supervisors behaviors.

All companies have a responsibility to ______ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

be profitable

_____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior

codes of conduct

__________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment follows if rules violated

codes of conduct

According to the consumer bill of rights, the right to be informed means

consumers should have access to and the opportunity to review all relevant information about a product before buying it.

Kunal notices that everyone places high values on their families and each others' families, birthdays, are always celebrated, and flexible schedules are permitted to facilitate family involvement as long as they work is still getting done. Kunal has made several observations about the

corporate culture

The Southern Mutual Company dress and grooming policies are an example of the importance of _________ in influencing ethical decision making.

corporate culture

What are the two common distribution-related ethical issues?

counterfeiting and channel strategy

Ethics relates to individual and group decisions whereas social responsibility ___________.

deals with the total effect of marketing decisions on society.

According to the text, a well-implemented __________ and a strong _________ results in the greatest decrease in ethical risks for an organization.

ethics programs; corporate culture

Which of the following is NOT included as a goal of sustainability?

focusing primarily on the external environment of the company.

Distribution-related ethical issues arise when marketers

force channel intermediaries to behave a specific way.

Research into marketing ethics suggesting that the _____ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision

greater the consequence

An ethical issue in the area of promotion is _____, which occurs when products are promoted as being more environmentally friendly than they really are.

greenwashing

At first, Betsy Vinson held firm. But after being told by her boss that it was the only way to save the firm's finances; she decided to comply. This is an example of ________.

how organizational variables influence ethical decision making.

Emily doesnt want to compromise her own personal values to be an effective administrative assistant. Emily's dilemma represents the____________ factor that influences the ethical decision-making process.

individual

Which of the following statements about implementing an ethics and legal compliance program is false?

it rarely needs to be revised

Ethical choices in marketing are more often made ________.

jointly

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______.

marketing citizenship

Which of the following is often a better predictor of unethical activities than are personal values?

opportunity

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as ________.

organizational culture

A business that contributes resources to the community to improve the quality of life is taking on a(n) _______ responsibility.

philanthropic

Product testing for reliability and quality helps to ensure a consumers right to

safety

If Glad expresses concern that its plastic bags and storage products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's

social responsibility

The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates it's commitment to

social responsibility

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, orgs, and business strategy?

sustainability

Consumerism is:

the efforts of independent individuals, groups, and organizations to protect the rights of consumers

If has developed eco-packaging, eliminated many potentially harmful chemicals from its products, and has improved its production systems to reduce waste. What major social responsibility is Ecover addressing?

the natural environment

Which of the following promises consumers fair treatment when they complain to marketers about products?

the right to be heard

Which of the following do codes of ethics not do?

they take every situation into account.