mktg

Cultural differences are particularly important for

Firms marketing internationally

Segmentation by benefits sought is a product-related segmentation approach that

Focuses on the attributes and benefits that people seek in a product

Which of the following is true of the hispanic population in the US

They are rising in proportions primarily because of their high birth rate

Which of the following is true of focus groups used by marketers to gather primary data

They are valuable tool for exploratory research and development of new product ideas

Marketing to Asian American consumers is challenging because

They have many distinct ethnic groups with their own language, religion, and value systems

Lockhead Martin won the largest military contract ever by proving it could be the first company to develop and fly a new model plane. This illustrates the importance of________

Time-Based Competition

The airline industry in a particular country has only four dominant players. Large capital investments and government regulations often prevent new players from entering the market. Based on this information, the structure of the airline industry in this country is_____

oligopoly

Which of the following is an example of indirect competition

A Sony home entertainment system competing with Jacuzzi hot tub

A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market

Amusement parks and picnic area

Which of the following scenarios best illustrates reinforcement in purchasing decisions?

An appliance distributor replaces a dishwasher free of charge and provides excellent after sales service

Which of the following racial/ethnic minority group is an attractive target for marketers because of their fastest growing income?

Asian American

An individual's reference group is most likely to influence his purchase decision while buying an

Automobile

Joining a local bowling league for social interaction is an attempt to meet_____ needs

Belongingness

It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

Brand Licensing

Visuals, people, and slogans are all an example of

Brand associations

A company's ability to market a product successfully at a higher price compared to its competitors is directly related to its

Brand equity

A popular clothing brand in switzerland decided to launch a new line of home furniture under the and brand name. This strategy being used by the company to launch its new offerings is called

Brand extension

A frequent flyer program used by an airline is an example of

Brand loyalty segmentation

Because people relate to organizations as if they are people it is important to define an organization with

Brand personality

The lumber that a carpenter purchases to make a table for a customer can be classified as an

Business product

Which of the following factors has helped increase the importances of packages as a marketing tool

Changes in consumer lifestyle and buying habits

Palmer inc recently changed its promotional strategies for marketing the products. The marketing team at Palmer has been asked to evaluate the target market and the marketing mix elements to find ways to improve the effectiveness of the marketing strategies. Since the firm already knows the purpose of its research, the next step in the marketing research research process is to

Conduct exploratory research

Which of the following is a tree usually observed during an economic depression?

Consumers focus on more basic, functional products that carry lower price tags

"On the street" interviews conducted by a broadcaster with anyone who passes by are examples of

Convenience

Japanese automaker, Subaru, generates more than half of its sales in just for states(Alaska, Colorado, Maine, and Washington). these states constitute Subaru's

Core geographic region

Jake is determining which customers should be included in a study sample. According to this information, Jack is in which stage of the marketing research process

Creating a research design

Maxwell has been promoted to an upper level management position at QVG, He will be involved in matters relating to transportation methods, order processing and development of marketing channels, Maxwell is involved in developing ________ strategies for the marketing team

Distribution

Company that manufactures frozen food items is employing the shaping process to get consumers to try its products. The free samples offered by the company along with discount coupons have been received well by the consumers. The next step in the shaping process is to:

Entice the customers to buy the product at a low price with little financial risk

Monitoring local newspapers and television news shows for general information relating to a firm's business would be an example of _____

Environment Scanning

Katie believes the reason the sales of one of her company's products has fallen is due to a price increase. She cites falling sales to current customers as evidence of her belief. Katie is

Formulating a hypothesis

Smith & Perkins, a marketing research Company contracts with clients to conduct comprehensive marketing research products, including telephones and web-based interviews. Smith & Perkins is a

Full-service research provider

The group born between 1968 and 1979, now generally in their early 30s to early 40s often are referred to as

Gerneration x

Jen's Dairy markets milk and other milk products that are purely organic and grown using sustainable farming methods. They also have a program under which they recycle used cans of their products. These marketing strategies employed by Jen's Dairy show that they are involved in____

Green Marketing

Which of the following is the largest racial/ethnic minority group in the US

Hispanics

which of the following changes is seen as a result of a rise in households with only one person?

Increase in single serve food products

Dawn, Joy and Ivory are dish liquid brands manufactured by Procter & Gamble. All these brands can be regarded as ___ brands

Individual

News reports from Africa indicate that a small pack of locally produced coffee beans costs approximately 1 billion African dollars. An amount that would have bought 60 new cars less than ten years ago in the same country. It can be surmised that Africa experiencing extremely high levels of__ which has spiraled out of control in the past ten years.

Inflation

Which of the following can be regarded as external data

Information obtained from a syndicate research service

Jorge plans to buy a car and discusses the purchase with his parents. Their influence on his buying decision is considered___

Interpersonal

Which of the following statements is true regarding a monopoly

It is enjoyed by an organization who is the sole supplier of a good or service

Which of the following is a limitation of secondary data not found in primary data

It may not be completely relevant to the specific needs of the marketer

Which of the following is true of secondary data used in marketing research

It requires less time and is less expensive to gather

Which of the following can be categorized under the cognitive component of an attitude?

Knowledge of the product

Entertainment Research Group specializes in rating movie theaters using input from moviegoers. Entertainment Research Group is an example of

Limited service research supplier

Dryer's a popular ice cream brand, added new flavors to their existing line of ice creams to attract kids. This is an example of ____

Line extension

Freestanding urban area with a population in the urban center of at least 50,000 and a total MSA population of 100,000 or more.

MSA

Erica is a marketing researcher involved in improving retail store layouts. Erica would like to know the order in which the various types of products are purchased by the customers. Erica also wants to find out what type of assistance is required by the customers while purchasing products. The best method for Erica to collect this data would be done by

Observation

In times of prosperity, marketers respond to consumer buying behavior by

Offering new products, increasing their promotional efforts, and expanding distribution

The most powerful of all the organizational and brand drivers, because it taps into basic human nature, is the

Organizational story

Rachel, an advertising executive shops for clothing at a trendy store in town. This sales clerk shows her the latest styles in bright prints and bold colors. Although these are the styles worn at her office, she rejects them and purchases traditionally formal clothes in neutrals and black. Rachel's decision is most likely driven by __ factors

Personal

The Affordable Care Act legislates that firms with more than 50 employees must provide healthcare to their employees or pay substantial penalties for failure to do so. This is an example of which aspect of the marketing environment?

Political-Legal enviornment

_____ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offering relative to competitors offerings.

Positioning

a product that is exclusively manufactured for a retailer. The retailer will market the product under its own brand name. Prices for _________ are usually set cheaper than competing name brands.

Private Brand

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group because opinion leaders are

Represent the trendsetters who purchase product before others in the group and then influence the buying ecidions of other group members

Pharmaceutical companies often get patents granting them the exclusive right to produce and market drug formulations they have developed. These patents are_______

Rewards for the millions that firms have invested in the research and development process

Helene made sure that her company car was equipped with OnStar devices in case she ever has car trouble or gets lost while traveling between appointments. Which level of Maslow's Hierarchy of needs is Helene addressing?

Safety needs

Walmart is evaluating its performance records of the previous years that are stored in its database. In addition to this, the company is also evaluating its previous year invoices. This evaluation process carried out by firms is called__

Sales analysis

Penelope is using data collected and published by a trade association in her marketing research study. This is regarded as

Secondary Data

The STP process begins with

Selling objectives and overall strategy

Bank of Norasmus is one of the few banks that provides credit to disadvantaged communities. These loans are used for housing. Small business creation, and education or personal development. Such an organization is said to be involved in_____

Socially responsible investing

The coffee cup, a popular coffee chain in switzweland, is trying to expand its business into Canada. It decides to enter a partnership with a canadian bookstore chain to set up coffee shops inside bookstores, an arrangement which will benefit both firms. This type of partnership that helps to create a competitive advantage in a new market is known as a_______

Strategic Alliance

Which of the following is a probability sample

Stratified sample

A newly married couple is looking to rent an apartment. This decision is most likely to be

Syncretic

Which of the following is a basic requirement for effective market segmentation

The market segment must presort measurable purchasing power and size

As marketers we use a positioning statement as

an internal strategic document to clarify our value proposition

When Grace decided to buy a new laptop for school, she thought about all the brands she could recall seeing advertised, but would only consider those brands she read about in a recent technical blog article on her laptops for college. For Grace, this would be her

consideration

Kyle plans to buy new tires for a car that his family uses for camping trips. These tires are of the same type like those that are used on General Motors commercial trucks and an be purchased from Industrial tire company. The tires that kyle will buy for his car can be classified as___ products

consumer

Decisions relating to the product strategy primarily revolve around

features and benefits of the products being released in the market

In the context of the sampling process, the universe is also known as the ____

population

Young single person setting up an apartment for the first time is most likely to be a good prospect for

small home appliances such as coffee makers and toasters