Optimizing Your Social Media Profiles
Showcase Pages Need
A following for each product, so these work best for larger companies.
Fill out profile
Accurately and completly
Encourage employees to become brand advocates by
Adding your company to their personal profiles and your content with their networks.
Lead Generation Card
Allows you to grow email subscribers
Bio Field
Along with great content this will entice people to follow your account
Keep company information current
And write information with SEO best practices in mind.
Favorites Tab
Anyone can see. Use of media articles as a positive shout out for all to see.
Shopify
App that leads to e-commerce shop.
Most clicks to website field
Are on a mobile device, any destination should be optimized for mobile because of this.
Consider Showcase PAges
As solution to promote different product offerings.
If you have other social profiles
Be sure to maintain continuity between the profile photos as well as how you describe business.
Smaller Business and Showcase Page
Best to keep products updated in regular updates, rather than on one of these.
Maintain vusuall consistency
Between profiles and how you want the company to be precieved
Page moderation
Block certain words so comments and wall posts including them are automatically marked as spam
Cover, profile and background photos should be
Bright, visually appealing, high resolution
Pages to Watch, clicking on page title
Brings up top posts on page for the week. Great for reviews and inspiration.
Profesional Profile
Builds trust with your audience
You can add apps to side bar
But make sure they support current business objectives.
Vanity URL for Brand Page, set it
By going into settings in Facebook, go to page info and pick a web address that matches your business name completely.
Public Lists
Can be built for those that may be of interest to followers. When added, they'll be notified which may motivate them to checkout profile. You can subscribe to public lists to monitor them.
Private Lists
Can be built to study prospective customers, keep up with competitors.
LinkedIn Groups
Can be highlighted on page as long as you're the creator or member of the group.
Reviewing Photos in which your taged
Can discover content from your customers, and ensure tags are branded appropriately.
Pinning tweets to the top
Can encourage further feedback, but make sure that this is refreshed.
Twitter Lists
Can find relevant information and keep tabs on industry news and competitors, can organize different people into distinct groups, can be made public and private.
Participation in LinkedIn Groups
Can only be done by individuals, so chose individuals wisely.
To customize post for global audiences
Can target them to specific regions, can elect to display company name and description in 20 languages by editing page in overview tab.
If running a campaign
Change the instagram web link to direct traffic to most relevant content.
Benefits of a professional bio
Clearly illustrate what your business is about, yield better positioning in search engine keyword results, bio is used as meta description in search engine results.
To monitor negative Content
Click on a post in insights tab.
Use Bio Field to
Communicate what your company does and what unique or exciting content you share.
Company Pages Provide Central Hub To
Company information, career opportunities, and products and services.
When sharing photos
Consider how you would edit them to increase their visual appeal.
When making a LinkedIn Group
Consider making pages related to industry so you can be considered an industry expert, or make it as a gathering place for customers to learn of product and gather valuable information.
Public and Private Lists Both
Cut through noise, easily find profiles that are relevant and are easy to follow.
Industry, company size, head office location
Details to add about business in order to fill out pages completely.
App Card
Directs followers to the app store
First step in building audience on LinkedIn
Encourage employees to connect.
Branded Hashtag
Encourage others to adopt hashtag.
Keywords across profiles
Focus on a few of these and use them all across profiles.
Rotate Cover Photo on LinkedIn
For new product launch, marketing campaign, or hiring initiatives.
Refresh Cover Photo
For new product lines, for completed projects and to showcase company culture.
Insights Tab
Gain a quick understanding of reach and engagement of your posts.
Follow Button on Webpages
Gives updates and alerts about career opportunities for followers, add to websites so people can follow without being on company page.
Adhering to consistent design aesthetic
Gives visual content a polished and professional look.
3 Tiered Roles in LinkedIn Groups
Group owner, manager, and moderator roles.
Consider
How you want visitors to interact with page
Because many facebook users are on their phone
If you do use text in pictures, then place it on upper right part of picture.
Keep imagery
In hi-resolution, engaging and use interesting photos.
Gallery Card
Include up to 4 images with tweet
popular/branded hashtags
Increase visibility of product
How to input location, brick and morter
Input the exact location of your particular business
How to input location if you travel to suburbs/city
Input the location of where customers are
Make sure instagram account
Is public, otherwise it can't be seen by others.
In the about section
Keep SEO and keywords in mind when writing this.
When selecting location
Keep customers in mind
When filling out all fields accurately and completely
Keep in mind core business offerings
How to input location, if no physical location
Leave this blank then.
Twitter Cards
Let you add rich photos, videos and media to tweets making it easier to drive traffic to website. Include lead generation, app, and gallery.
Showcase Page
Let you segment company offerings by your target market and are a great way of showing different products separately to modify positioning and messaging.
Mail Chimp
Lets visitors opt into your email letter without navigating away from facebook.
Clear and Memorable Profile Profile on Instagram
Logo is usually the best choice, but if it's not a great thumbnail photo, consider adapting it using a memorable branded graphic.
When encouraging employees to connect
Make sure they understand value of linkedin so they are appropriate.
Can tag other users in photos on Instagram
Makes photos visible to public from that particular profile.
Professional Photo
May be first point of contact between you and customer
Customize Page to REach Global Audience Through
Message targeting and language options.
Favorites Tab can offer
More value to audience by creating reading lists they might find interesting.
6
Number of recommended visually striking photos and videos. This fully populates media gallery boosting impact of page.
Add minimum
Of 2 administrators to page
Ads to Add
Online store, grow email subscribers
LinkedIn search algorithm strongly favors
Pages that are filled out completely.
Profile Photo on Facebook
Pick an image and stick with it so that over time page becomes recognizable and familiar.
Bio should be
Precise, descriptive and with relevant key words
Profanity Filter
Prevents inappropriate comments from being shown
Encourage Employees to
Share company content, and share hiring initiatives.
Well Maintained Page
Shows you are open, reputable and ready for business.
If it's not critical for you to be found on a map
Skp location element on profile, so in facebook map is not there and other things are more prominent.
If you allow people to post to page
Take preemptive measures to moderate comments and wall posts.
Before writing twitter bio
Take the time to brainstorm five or so terms that best describe services or products you offer and work a few into this.
Chose Images
That reflect your brand and are inline with how you want business to be perceived.
Engaging Visual Content
The first point of contact between you and the visitor
Website Field
The only place on instagram where you can post a clickable field from profile to website.
Use LinkedIn Groups
To connect to customers, prospects and potential employees.
Use Website Field
To drive traffic to the most relevant page on website.
Monitoring Negative Content Important
To know what sort of content doesn't resonate with audience to tailor publishing.
popular/branded hashtag tips
To save time, keep a bag of these that are both popular and relevant to industry saved in note app on phone.
Chose one or 2 filters
To use regularly for continuity across images.
Pages to Watch
Under insights tab. Once adding 5+ pages, you can see how yours stacks up against competition based on reach, weekly audience growth, posting volume and number of engagement interactions
Write company description with SEO in mind
Use keywords relevant to business, make first 200 characters interesting enough to make visitors want to see more.
To keep an eye on the competition
Use pages to watch feature.
Photos taken on Mobile Device
VSLO Can, instagram and Facebook filters are great tools for making images pop.
Vanity URL for Brand Page
Visually appealing, easy to remember and reinforces brand.
A complete look can be found
When adding photos and video to twitter profile
Unpin posts
When engaging content is no-longer relevant.
Pin posts
When they're especially engaging to feature prominently and increase exposure.
Make great 1st impression
With a visually stunning cover photo and crisp logo as profile photo.
Begin optimizing instagram profile
With clear and memorable profile photo.
To manage tags
You can chose to manually approved tagged photos, hide them from profile, or remove them entirely.
Branded Hashtag encourages
Your audience to interact with your brand.
Twitter buttons on website
gives visitors easy way to share website content