Optimizing Your Social Media Profiles

Showcase Pages Need

A following for each product, so these work best for larger companies.

Fill out profile

Accurately and completly

Encourage employees to become brand advocates by

Adding your company to their personal profiles and your content with their networks.

Lead Generation Card

Allows you to grow email subscribers

Bio Field

Along with great content this will entice people to follow your account

Keep company information current

And write information with SEO best practices in mind.

Favorites Tab

Anyone can see. Use of media articles as a positive shout out for all to see.

Shopify

App that leads to e-commerce shop.

Most clicks to website field

Are on a mobile device, any destination should be optimized for mobile because of this.

Consider Showcase PAges

As solution to promote different product offerings.

If you have other social profiles

Be sure to maintain continuity between the profile photos as well as how you describe business.

Smaller Business and Showcase Page

Best to keep products updated in regular updates, rather than on one of these.

Maintain vusuall consistency

Between profiles and how you want the company to be precieved

Page moderation

Block certain words so comments and wall posts including them are automatically marked as spam

Cover, profile and background photos should be

Bright, visually appealing, high resolution

Pages to Watch, clicking on page title

Brings up top posts on page for the week. Great for reviews and inspiration.

Profesional Profile

Builds trust with your audience

You can add apps to side bar

But make sure they support current business objectives.

Vanity URL for Brand Page, set it

By going into settings in Facebook, go to page info and pick a web address that matches your business name completely.

Public Lists

Can be built for those that may be of interest to followers. When added, they'll be notified which may motivate them to checkout profile. You can subscribe to public lists to monitor them.

Private Lists

Can be built to study prospective customers, keep up with competitors.

LinkedIn Groups

Can be highlighted on page as long as you're the creator or member of the group.

Reviewing Photos in which your taged

Can discover content from your customers, and ensure tags are branded appropriately.

Pinning tweets to the top

Can encourage further feedback, but make sure that this is refreshed.

Twitter Lists

Can find relevant information and keep tabs on industry news and competitors, can organize different people into distinct groups, can be made public and private.

Participation in LinkedIn Groups

Can only be done by individuals, so chose individuals wisely.

To customize post for global audiences

Can target them to specific regions, can elect to display company name and description in 20 languages by editing page in overview tab.

If running a campaign

Change the instagram web link to direct traffic to most relevant content.

Benefits of a professional bio

Clearly illustrate what your business is about, yield better positioning in search engine keyword results, bio is used as meta description in search engine results.

To monitor negative Content

Click on a post in insights tab.

Use Bio Field to

Communicate what your company does and what unique or exciting content you share.

Company Pages Provide Central Hub To

Company information, career opportunities, and products and services.

When sharing photos

Consider how you would edit them to increase their visual appeal.

When making a LinkedIn Group

Consider making pages related to industry so you can be considered an industry expert, or make it as a gathering place for customers to learn of product and gather valuable information.

Public and Private Lists Both

Cut through noise, easily find profiles that are relevant and are easy to follow.

Industry, company size, head office location

Details to add about business in order to fill out pages completely.

App Card

Directs followers to the app store

First step in building audience on LinkedIn

Encourage employees to connect.

Branded Hashtag

Encourage others to adopt hashtag.

Keywords across profiles

Focus on a few of these and use them all across profiles.

Rotate Cover Photo on LinkedIn

For new product launch, marketing campaign, or hiring initiatives.

Refresh Cover Photo

For new product lines, for completed projects and to showcase company culture.

Insights Tab

Gain a quick understanding of reach and engagement of your posts.

Follow Button on Webpages

Gives updates and alerts about career opportunities for followers, add to websites so people can follow without being on company page.

Adhering to consistent design aesthetic

Gives visual content a polished and professional look.

3 Tiered Roles in LinkedIn Groups

Group owner, manager, and moderator roles.

Consider

How you want visitors to interact with page

Because many facebook users are on their phone

If you do use text in pictures, then place it on upper right part of picture.

Keep imagery

In hi-resolution, engaging and use interesting photos.

Gallery Card

Include up to 4 images with tweet

popular/branded hashtags

Increase visibility of product

How to input location, brick and morter

Input the exact location of your particular business

How to input location if you travel to suburbs/city

Input the location of where customers are

Make sure instagram account

Is public, otherwise it can't be seen by others.

In the about section

Keep SEO and keywords in mind when writing this.

When selecting location

Keep customers in mind

When filling out all fields accurately and completely

Keep in mind core business offerings

How to input location, if no physical location

Leave this blank then.

Twitter Cards

Let you add rich photos, videos and media to tweets making it easier to drive traffic to website. Include lead generation, app, and gallery.

Showcase Page

Let you segment company offerings by your target market and are a great way of showing different products separately to modify positioning and messaging.

Mail Chimp

Lets visitors opt into your email letter without navigating away from facebook.

Clear and Memorable Profile Profile on Instagram

Logo is usually the best choice, but if it's not a great thumbnail photo, consider adapting it using a memorable branded graphic.

When encouraging employees to connect

Make sure they understand value of linkedin so they are appropriate.

Can tag other users in photos on Instagram

Makes photos visible to public from that particular profile.

Professional Photo

May be first point of contact between you and customer

Customize Page to REach Global Audience Through

Message targeting and language options.

Favorites Tab can offer

More value to audience by creating reading lists they might find interesting.

6

Number of recommended visually striking photos and videos. This fully populates media gallery boosting impact of page.

Add minimum

Of 2 administrators to page

Ads to Add

Online store, grow email subscribers

LinkedIn search algorithm strongly favors

Pages that are filled out completely.

Profile Photo on Facebook

Pick an image and stick with it so that over time page becomes recognizable and familiar.

Bio should be

Precise, descriptive and with relevant key words

Profanity Filter

Prevents inappropriate comments from being shown

Encourage Employees to

Share company content, and share hiring initiatives.

Well Maintained Page

Shows you are open, reputable and ready for business.

If it's not critical for you to be found on a map

Skp location element on profile, so in facebook map is not there and other things are more prominent.

If you allow people to post to page

Take preemptive measures to moderate comments and wall posts.

Before writing twitter bio

Take the time to brainstorm five or so terms that best describe services or products you offer and work a few into this.

Chose Images

That reflect your brand and are inline with how you want business to be perceived.

Engaging Visual Content

The first point of contact between you and the visitor

Website Field

The only place on instagram where you can post a clickable field from profile to website.

Use LinkedIn Groups

To connect to customers, prospects and potential employees.

Use Website Field

To drive traffic to the most relevant page on website.

Monitoring Negative Content Important

To know what sort of content doesn't resonate with audience to tailor publishing.

popular/branded hashtag tips

To save time, keep a bag of these that are both popular and relevant to industry saved in note app on phone.

Chose one or 2 filters

To use regularly for continuity across images.

Pages to Watch

Under insights tab. Once adding 5+ pages, you can see how yours stacks up against competition based on reach, weekly audience growth, posting volume and number of engagement interactions

Write company description with SEO in mind

Use keywords relevant to business, make first 200 characters interesting enough to make visitors want to see more.

To keep an eye on the competition

Use pages to watch feature.

Photos taken on Mobile Device

VSLO Can, instagram and Facebook filters are great tools for making images pop.

Vanity URL for Brand Page

Visually appealing, easy to remember and reinforces brand.

A complete look can be found

When adding photos and video to twitter profile

Unpin posts

When engaging content is no-longer relevant.

Pin posts

When they're especially engaging to feature prominently and increase exposure.

Make great 1st impression

With a visually stunning cover photo and crisp logo as profile photo.

Begin optimizing instagram profile

With clear and memorable profile photo.

To manage tags

You can chose to manually approved tagged photos, hide them from profile, or remove them entirely.

Branded Hashtag encourages

Your audience to interact with your brand.

Twitter buttons on website

gives visitors easy way to share website content