part 4
"To inform my audience of three major theories about how the Great Pyramid of Giza was built" is an example of a specific purpose statement for an informative speech about
a concept
As we have seen, the trend is for companies to reduce long-term research and development costs in order to increase short-term profits. Since so many companies are doing this, it must make good business sense.
bandwagon
When using Monroe's motivated sequence to organize a persuasive speech on a question of policy, the action step should be placed in the
conclusion
is the name used by Aristotle for what modern students of communication refer to as credibility.
ethos
"Pathos" is the word Aristotle used to refer to a speaker's logical appeal.
false
Because persuasion aims to change the beliefs and/or actions of listeners, speaking to persuade is one of the few cases in which a speaker does not need to consider her or his ethical obligations.
false
Evidence is more likely to be persuasive if it is familiar to the audience.
false
In persuasive speaking, it is usually appropriate to substitute emotional appeals for evidence and reasoning.
false
It is usually most effective to keep your ideas impersonal when giving an informative speech.
false
Reasoning from principle involves moving from a specific principle to a general conclusion.
false
When giving an online presentation, you should speak with your back to a window so there will be plenty of light.
false
When preparing charts and graphs, you should use a large number of colors in order to grab your audience's attention.
false
Whenever you give a persuasive speech on a question of value, you need to
justify your value judgement against a set of standards or criteria
A question of ____________deals with whether a specific course of action should or should not be taken.
policy
How can we be so concerned about ethics in political campaigns when there are serious problems in the long-term stability of Social Security?
red herring
"Conversational quality" refers to speech delivery that sounds spontaneous no matter how many times it has been rehearsed.
true
An informative speech about a process explains a systematic series of actions that leads to a specific result or product.
true
Emotional appeal is often necessary when a speaker is trying to move an audience to action.
true
Good delivery does not call attention to itself.
true
Monroe's motivated sequence is most useful for speeches that seek immediate action.
true
One of the challenges facing real-time online speakers is that they must learn a software program designed for such speeches—and be able to operate it flawlessly during the speech.
true
Presenting a speech online is more challenging and time-consuming than delivering an in-person speech.
true
Sometimes you can use your own body as a visual aid.
true
Using visual aids can help a speaker combat stage fright.
true
In the visualization step of Monroe's motivated sequence, the speaker
visualizes the benefits of the speaker's solution to the problem.
