part 4

"To inform my audience of three major theories about how the Great Pyramid of Giza was built" is an example of a specific purpose statement for an informative speech about

a concept

As we have seen, the trend is for companies to reduce long-term research and development costs in order to increase short-term profits. Since so many companies are doing this, it must make good business sense.

bandwagon

When using Monroe's motivated sequence to organize a persuasive speech on a question of policy, the action step should be placed in the

conclusion

is the name used by Aristotle for what modern students of communication refer to as credibility.

ethos

"Pathos" is the word Aristotle used to refer to a speaker's logical appeal.

false

Because persuasion aims to change the beliefs and/or actions of listeners, speaking to persuade is one of the few cases in which a speaker does not need to consider her or his ethical obligations.

false

Evidence is more likely to be persuasive if it is familiar to the audience.

false

In persuasive speaking, it is usually appropriate to substitute emotional appeals for evidence and reasoning.

false

It is usually most effective to keep your ideas impersonal when giving an informative speech.

false

Reasoning from principle involves moving from a specific principle to a general conclusion.

false

When giving an online presentation, you should speak with your back to a window so there will be plenty of light.

false

When preparing charts and graphs, you should use a large number of colors in order to grab your audience's attention.

false

Whenever you give a persuasive speech on a question of value, you need to

justify your value judgement against a set of standards or criteria

A question of ____________deals with whether a specific course of action should or should not be taken.

policy

How can we be so concerned about ethics in political campaigns when there are serious problems in the long-term stability of Social Security?

red herring

"Conversational quality" refers to speech delivery that sounds spontaneous no matter how many times it has been rehearsed.

true

An informative speech about a process explains a systematic series of actions that leads to a specific result or product.

true

Emotional appeal is often necessary when a speaker is trying to move an audience to action.

true

Good delivery does not call attention to itself.

true

Monroe's motivated sequence is most useful for speeches that seek immediate action.

true

One of the challenges facing real-time online speakers is that they must learn a software program designed for such speeches—and be able to operate it flawlessly during the speech.

true

Presenting a speech online is more challenging and time-consuming than delivering an in-person speech.

true

Sometimes you can use your own body as a visual aid.

true

Using visual aids can help a speaker combat stage fright.

true

In the visualization step of Monroe's motivated sequence, the speaker

visualizes the benefits of the speaker's solution to the problem.