PRINC MARC FINAL TEST

quota

A ________ is a limit on an amount of goods that an importing country will accept in certain product categories.

salesperson

A _____________ is an individual that represents a company to customers for prospecting, communicating, selling, information gathering and/or relationship building.

competitor myopia

A company is guilty of ______ if they forget lateen competitors and only focuses on current competitors.

marketing tasty fast foods

According to the text, Mcdonald's was criticized for all of the following except __________.

Africa

According to the text, what location does COCA-COLA consider a long-term growth opportunity?

need for sales training

Advantages of direct and digital marketing for sellers includes all of the following except _______.

false

All companies must have salespeople, T/F?

direct

Amazon.com and Geico approach customers via websites or mobile apps, this is an example of ________ marketing.

economic community

An ____________________ is a group of nations organized to work towards common goals and the regulation of international trade.

customer value analysis

Analysis conducted to determine what benefits customers value and what benefits they value of competitors is known as_________________________________.

natural

Before a company decides to go global, it must evaluate all of the following environments except the ___________ environment.

non-tariff trade barriers

Bias against bids made by American companies is an example of _____________________________.

industry and market

Companies can identify their competitors from both ________ points of view.

planned obsolescence

Consumer advocates, government agencies and other critics have accused marketing of harming consumers through________.

psychological value

Critics charge that promotion adds only ______ to a product.

excessive mark-ups

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

packaging

Deceptive practices fall into 3 groups: pricing, promotions and __________.

features and performance

Deceptive promotion includes practices such as misrepresenting a product's __________.

true

Digital and traditional direct marketing forms must be blended into an integrated marketing communications program for best results, T/F?

company history

Each competitor has a mix of objectives; a company wants to know the relative importance that the competitor places on all of the following except ________.

free trade zones

Economic communities are also known as _______________________________.

competitive advantage

Gaining ___________ requires delivering more value and satisfaction to target consumers than competitors do.

has numerous and complex products

If a company ________ it should adopt a product salesforce structure in which the salesforce specializes along product lines.

territorial salesforce structure

In the ______ each salesperson is assigned to an exclusive geographic area and sells the companies full line or products or services to all companies? in that region.

brick and mortar

Online companies include all the following except ________.

online video

Online marketing includes marketing via the internet using company websites, email marketing, blogs and ________.

true

Personal selling involves interpersonal interactions between salespeople and individual customers, T/F?

increased opportunities for growth

Risks of global trade include all of the following except _______________________________.

paying

Salesforce management includes all of the following except for ______ salespeople.

competitive marketing strategies

Strategies that strongly position a company against competitors and give the company the best possible strategic advantage are ________.

GATT

The _______ established in 1947 and modified in 1994 is designed to promote world trade by reducing world trade and putting up international trade barriers.

strategic planning

The _____________________ concept is specifically focused on future company needs.

societal marketing

The _________concept is specifically focused on the future welfare of consumers.

find areas of potential competitive advantage and disadvantage

The goal of performing a competitor analysis is to ________.

value of their services

The longstanding charge against intermediaries is they market up prices beyond the _______.

work-load approach

Which of the following helps companies in setting salesforce size?

GATT

Which of the following is designed to help foster trade between nations?

digital marketing

Which of the following is the fastest growing form of direct marketing?

tariff

Which of the following terms refers to a tax levy by a foreign government against certain products to raise revenue or to protect domestic firms?

in person

With direct marketing, companies can interact with customers in all of the following ways except ________.

marketing websites

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcomes.

WTO

__________ was established to replace GATT in 1995 and now oversees all GATT provisions.

sustainable marketing

_______________________________calls for meeting the present needs of consumers and businesses but also preserving and enhancing the ability of future generations to meet their needs.

-omni-channel marketing retailer -omni-channel retailing?

_______companies use both offline and online marketing channels.

salesforce management

______is defined as analyzing, planning, implementing and controlling salesforce activities.