Principles of Design

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Proportion

The relation of one object to another in size, amount, number or degree- scale.

Unity

A feeling that all of the parts are working together as a team- the quality of wholeness

Vertical Lines

Symbolize power

Texture

The element of art that refers to the surface quality or feel of an object- its smoothness, roughness.

Space

The empty or open area between, around, above, below and within objects.

Curved lines

give a warm feeling

Balance

principle of design referring to the way the elements are arranged to create a feeling of stability in a work- parts of equal visual weight.

Form

Any three dimensional object that can be measured by height, width and depth.

Emphasis

Area in a work of art that catches and holds the the viewers attention.

Value

An element of art that refers to the lightness or darkness of a color.

Color

Element of art produced when a wavelength of light strikes an object and reflects back to the eyes.

Horizontal Lines

Meaning Calm

Neutrals

Black, gray, brown, and white.

Diagonal Lines

Action, movement

Shape

A flat figure created when actual or implied lines surround a space- can be geometric or organic.

Contrast

A large difference between two things: for example rough and smooth or white and black.

Line

A mark with length and direction, created by a point that moves across a surface.

Rhythm

A visual tempo or beat- often described as alternating, regular, flowing, progressive or jazzy.

Movement

A way of combining visual elements to produce a sense of action- or implied motion.

Secondary colors

Orange, green, and purple.

Primary colors

colors The three basic colors that cannot be made by mixing colors


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