Services Marketing Differs from Product Marketing - BA 370 Olsen
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Customer Experience - Variability
Conflicting Experiences
Marketing Efforts - Intangibility
Hard to Convey Value
Customer Experience - Intangibility
Hotel Stay
Marketing Efforts - Variability
Managing Staff
Marketing Efforts - Perishability
Off-Peak Rates
Marketing Efforts - Inseparability
Satisfaction Guaranteed
Customer Experience - Inseparability
Use Guest Pass
Customer Experience - Perishability
Uses Flexipass
