Services Marketing Differs from Product Marketing - BA 370 Olsen

Customer Experience - Variability

Conflicting Experiences

Marketing Efforts - Intangibility

Hard to Convey Value

Customer Experience - Intangibility

Hotel Stay

Marketing Efforts - Variability

Managing Staff

Marketing Efforts - Perishability

Off-Peak Rates

Marketing Efforts - Inseparability

Satisfaction Guaranteed

Customer Experience - Inseparability

Use Guest Pass

Customer Experience - Perishability

Uses Flexipass