Services Marketing Differs from Product Marketing - BA 370 Olsen

Ace your homework & exams now with Quizwiz!

Customer Experience - Variability

Conflicting Experiences

Marketing Efforts - Intangibility

Hard to Convey Value

Customer Experience - Intangibility

Hotel Stay

Marketing Efforts - Variability

Managing Staff

Marketing Efforts - Perishability

Off-Peak Rates

Marketing Efforts - Inseparability

Satisfaction Guaranteed

Customer Experience - Inseparability

Use Guest Pass

Customer Experience - Perishability

Uses Flexipass


Related study sets

BUS&201 Business Law Test 2 (Sample)

View Set

(164) Machine Learning - Linear Regression

View Set

Combo "FCE use of english key word transformation"

View Set