social media marketing
Engagement Rate -
Engagement rate is a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives.
Fans
Fans is the term used to describe people who like your Facebook Page.
Friends
Friends is the term used on Facebook to represent the connections you make and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.
Instant Messaging
Instant messaging (IM) is a form of real-time, direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
Two Factor authentication —
Multi-factor authentication is an authentication method in which a computer user is granted access only after successfully presenting two or more pieces of evidence to an authentication mechanism: knowledge, possession, and inherence. Two-factor authentication is a type, or subset, of multi-factor authentication.
Subscribe
arrange to receive something regularly, typically a publication, by paying in advance.
Instagram Stories
is a feature within the Instagram app where users can capture and post related images and video content in a slideshow format. ... Stories allow the addition of text, drawings and emoticons to images or video clips. Like Snapchat, filters and augmented reality (AR) stickers are also available for Stories.
Youtube
upload a video of (someone or something) to the video-sharing website
Insights
will help you best define your target audience.
Tumblr
Tumblr is a microblogging platform that allows users to post text, images, video, audio, links, and quotes to their blog. Users can also follow other blogs and repost other users' content to their own blog.
Twitter is a real-time social network that allows users to share 140-character updates with their following. Users can favorite and retweet the posts of other users, as well as engage in conversations using @ mentions, replies, and hashtags for categorizing their content.
Follow
When someone follows you, your posts become part of their news feed (the home tab). If you make your account private, the person has to send you a follow request, which you can either accept or deny. If someone follows you, they can see in the "following" section of their activity tab which posts you have recently liked or commented on.
Photo map
When you post a photo or video, you can choose "Add to Photo Map" to show your location. If you choose, you can also name your location. That way, your followers or anyone who views your profile can choose your photo map tab to see exactly where you were when you posted specific pictures.
Hashtag
- A hashtag is a tag used on a variety of social networks as a way to annotate a message. A hashtag is a word or phrase preceded by a "#" (i.e. #InboundMarketing). Social networks use hashtags to categorize information and make it easily searchable for users.
Meme
- A meme on the internet is used to describe a thought, idea, joke, or concept that's widely shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the "I Can Has Cheezburger?" cat meme that turned into an entire site of memes.
Mention
- A mention is a Twitter term used to describe an instance in which a user includes someone else's @username in their tweet to attribute a piece of content or start a discussion.
Blogger
- Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain.
Clickbait
- Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the "curiosity gap" by creating just enough interest to provoke engagement.
- Facebook is a social media platform founded by Mark Zuckerberg in 2004. The site connects people with friends, family, acquaintances, and businesses from all over the world and enables them to post, share, and engage with a variety of content such as photos and status updates. The platform currently boasts around 1.49 billion active users.
Flickr
- Flickr is a social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods.
- LinkedIn is a business-oriented social networking site with over 380 million members in over 200 countries and territories. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.
Snapchat story
A Snapchat story is a string of Snapchats that lasts for 24 hours. Users can create stories to be shared with all Snapchatters or just a customized group of recipients.
BIO
A bio on social media refers to a short bit of explainer text that explains who the user is. To see some examples, check out this roundup of some of the most amusing bios on Twitter.
Comment
A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network.
News Feed
A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.
Reply
A reply is a Twitter action that allows a user to respond to a tweet through a separate tweet that begins with the other user's @username. This differs from a mention, because tweets that start with an @username only appears in the timelines of users who follow both parties.
Retweet
A retweet is when someone on Twitter sees your message and decides to re-share it with his or her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer's name.
Selfie
A selfie is a self-portrait that is typically taken using the reverse camera screen on a smartphone or by using a selfie stick (a pole that attaches to your camera). Selfies are commonly shared on social media networks like Instagram, Twitter, and Facebook using the hashtag #selfie.
Forums
Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dial-up bulletin board system.
Algorithm -
An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.
Avatar
An avatar is an image or username that represents a person online, most often within forums and social networks.
Endorsement -
An endorsement on LinkedIn refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile.
impression
An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted.
Blog
Blog is a word that was created from two words: "web log." Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Canva
Canva is an easy-to-use design tool for non-designers and designers alike. The tool offers several templates that adhere to the required dimensions for sharable social images on Twitter, Facebook, Instagram, etc.
Chat
Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications.
Direct Message
Direct messages -- also referred to as "DMs" -- are private conversations that occur on Twitter. Both parties must be following one another to send a message.
Activity feed
This tab is shown by a speech bubble with a heart in it. There are two parts to the activity feed: Following and You. The You section tells you if anyone has followed you or has put in a request to follow you, tagged you in a post or comment, commented on your posts or liked your posts. The Following section shows the recent activity of users you follow, including pictures they've liked and other users they've followed.
- Pinterest is a photo sharing social network that provides users with a platform for uploading, saving, and categorizing "pins" through collections called "boards." Boards are typically organized by theme, such as Food & Drink, Women's Fashion, Gardening, etc. Users have the ability to "pin" and "repin" content that they like to their respective boards.
Tag
- Tagging is a social media functionality commonly used on Facebook and Instagram that allows users to create a link back to the profile of the person shown in the picture or targeted by the update.
IGTV (Instagram TV)
- is a free app to share long-form videos. ... According to the platform's own definition, Instagram TV has mobility as one of its main focus.
Facebook Life
-is a basic feature that offers live-streaming video capabilities to users. By tapping the live stream icon, you can start broadcasting video live from your smartphone, and write an optional description for the event.
Like
A Like is an action that can be made by a Facebook or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval.
Gif
GIF is an acronym for Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips. (Check out this round up of reaction GIFs used to illustrate our excitement when Facebook announced that they were supporting their
Google+
Google+ is Google's social network. It serves as a platform for users to connect with friends, family, and professionals while enabling them to share photos, send messages, and engage with content. Google uses the "+1" to serve as the equivalent to a Like on Facebook or Instagram.functionality.)
Handle
Handle is the term used to describe someone's @username on Twitter. For example, HubSpot's Twitter handle is @HubSpot.
HTML
HyperText Markup Language (HTML) is a programming language for web pages. Think of HTML as the brick-and-mortar of pages on the web. It provides content and structure while CSS supplies style. HTML has changed over the years, and it is on the cusp of its next version: HTML5.
Block
If you don't want someone to have access to your pictures or be able to look up your account, block them by going to their profile, tapping the menu button (three dots) and selecting Block User.
Follower
In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.
Direct post -
Instagram Direct lets you send pictures or videos privately to up to 15 people. On the home screen in the top right corner, there is an inbox symbol. When you tap the symbol, the screen shows direct posts that you have sent or received. You can go back to a direct post at any time unless the sender deletes it. To send a new direct post, tap the plus sign in the top right corner or choose the camera tab and go to the direct setting after you have chosen your picture.
Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and has gained more than 300 million users.
post
Posts are the photos and videos you choose to share on Instagram. To create a post, select the camera tab and choose a photo or video from your phone's library or take one with the app. Then edit the photo and add filters, if you want. Next, add a caption and then share it.
Favorite
Represented by the small star icon on Twitter, favoriting a tweet signals to the creator that you liked their content or post.
Snapchat
Snapchat is a social app that allows users to send and receive time-sensitive photos and videos known as "snaps," which are hidden from the recipients once the time limit expires (images and videos still remain on the Snapchat server). Users can add text and drawings to their snaps and control the list of recipients in which they send them to.
Explore -
The Explore tab, represented by a magnifying glass, lets you see recommended or trending posts and accounts. When you choose to search, your recent search history pops up, including the hashtags you use most often. The People tab allows you to search for other users by username or full name. The Tags tab allows you to search for posts with a particular hashtag. The Places tab lets you look up posts made in various locations.
Platform
— A social platform is a web-based technology that enables the development, deployment and management of social media solutions and services. It provides the ability to create social media websites and services with complete social media network functionality.
