speech Craft, Chapter 8 and 14
Challenges
(1) getting your audience to find your topic interesting, and (2) encouraging them to remember your speech
Narration
a verbal account of an event or series of events.
Informative Speaking
attempts to introduce or impart new knowledge and information to audiences
The Primacy Effect
audiences are more likely to commit points that you make early in a speech to long-term memory
Closing Techniques
quotation, acknowledging the speaking situation, asking a rhetorical question, visualization, telling a story or joke, or offering a startling fact or statistic.
Psychological Audience Analysis
the anticipation of audience feelings and an attempt to marshal those feelings in order to change beliefs, attitudes, values, or behavior.
Primary Goal of Informative Speaking
to provide a new point of view or new information on a topic.
Definition
used to explain or describe the meaning of a term or concept.
3 Common Transitions
1. Enumeration 2. Internal Previews 3. Internal Summaries
3 Strategies
1. Keep it Simple 2. Make it unique 3. Make it Personally Relevant
3 Basic Purposes of an Introduction
1. To establish good will 2. To establish credibility 3. To explain why you are speaking
Introduction
An attention getter (opener), a thesis statement, and an overview (or preview)
Which parts of your speech does the audience listen for?
Introduction, transitions, and conclusion
Eunoia
Beautiful thinking; a well mind/ beautiful state of mind toward others
Enumeration
Concerns composing transitions for oral delivery and the creation of mental signposts, which are verbal indications of the direction the speech will take; many terms and phrases are handy for this purpose, for example: "first," "second," "third," "one," "two," "next," and "finally."
Why are oral cues important?
Creating oral cues signals that a speech ending is important because audience attention is heightened
Five Strategies of Informative Speaking
description, definition, explanation, demonstration, and narration.
Description
gives audiences a mental sense of an event, a process, or an object, evoking sights, sounds, and smells.
Audience Disposition
how the audience feels about you, your topic, and the occasion for which you're speaking.
The Regency Effect
how we end a speech is important to an audience's retention of our ideas or arguments in short-term memory
internal previews and summaries
more detailed forms of transition that review major points to come or that summarize points that have been said, respectively