speech Craft, Chapter 8 and 14

Challenges

(1) getting your audience to find your topic interesting, and (2) encouraging them to remember your speech

Narration

a verbal account of an event or series of events.

Informative Speaking

attempts to introduce or impart new knowledge and information to audiences

The Primacy Effect

audiences are more likely to commit points that you make early in a speech to long-term memory

Closing Techniques

quotation, acknowledging the speaking situation, asking a rhetorical question, visualization, telling a story or joke, or offering a startling fact or statistic.

Psychological Audience Analysis

the anticipation of audience feelings and an attempt to marshal those feelings in order to change beliefs, attitudes, values, or behavior.

Primary Goal of Informative Speaking

to provide a new point of view or new information on a topic.

Definition

used to explain or describe the meaning of a term or concept.

3 Common Transitions

1. Enumeration 2. Internal Previews 3. Internal Summaries

3 Strategies

1. Keep it Simple 2. Make it unique 3. Make it Personally Relevant

3 Basic Purposes of an Introduction

1. To establish good will 2. To establish credibility 3. To explain why you are speaking

Introduction

An attention getter (opener), a thesis statement, and an overview (or preview)

Which parts of your speech does the audience listen for?

Introduction, transitions, and conclusion

Eunoia

Beautiful thinking; a well mind/ beautiful state of mind toward others

Enumeration

Concerns composing transitions for oral delivery and the creation of mental signposts, which are verbal indications of the direction the speech will take; many terms and phrases are handy for this purpose, for example: "first," "second," "third," "one," "two," "next," and "finally."

Why are oral cues important?

Creating oral cues signals that a speech ending is important because audience attention is heightened

Five Strategies of Informative Speaking

description, definition, explanation, demonstration, and narration.

Description

gives audiences a mental sense of an event, a process, or an object, evoking sights, sounds, and smells.

Audience Disposition

how the audience feels about you, your topic, and the occasion for which you're speaking.

The Regency Effect

how we end a speech is important to an audience's retention of our ideas or arguments in short-term memory

internal previews and summaries

more detailed forms of transition that review major points to come or that summarize points that have been said, respectively