While shopping at a local grocery store, Taylor sees a displayof his favorite brand of engery drink. He buys some to take home for the weekend. This purchase prcoess would be described as

Routinized Response Behavior

-Frequently purchased -Low-cost -Little search-and-decision effort

The four major stages of a product life cycle include

-Introduction -Growth -Maturity -Decline

Limited Decision Making

-Prior experience with products or service -Rely more on personal knowledge -Majority of customer decisions

Four categories of business markets

-Producer -Reseller -Government -Institutional

Extended Decision Making

-Unfamiliar -Expensive -Infrequently bought products

Four stages of the product lifecycles

1). Introduction stage 2). Growth stage 3). Maturity stage 4). Decline stage

Growth stage

3-D Television

Private-distributor

365 Everyday Value

Product development

A car company is in the process of building a car that uses hydrogen for fuel.

Quality

A coffee ship decides to offer its coffees made with organic milk.

Early Adopters

-Adopt new products early -Choose new products carefully -Viewed as "the people to check with" by later adopters.

Innovators

First adopters of new products

Raw Material

Rubber for tires

Which of the following buying situations is most consistent with routinized response behavior?

Stephanie buying bottled water

Specialty product

TAG Heuer watch

Growth stage

Tablet computers

Test Marketing

Tide released a smaller, more basis version of its detergent in the Southeast to see how it would sell.

Convenience product

Toothpaste

Unsought product

Towing service

Private-distributor

Trader Joe's

Specialty product

Wedding Dress

modified rebuy purchase

When new-task purchases are changed on repeat orders or straight rebuy purchases are modified

Routinized response behavior

Which consumer decision making strategy would likely be used for the purchase of convenience products?

Installation

Wind turbine

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and

innovators

Shopping products

items for which buyers are willing to expend considerable effort in planning and making purchases

Specialty products

items with unique characteristics that buyers are willing to expend considerable effort to obtain

Cole's smart phone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use_______ for this purchase.

limited decision making

Accessory equipment

office computer

Decline stage

print encyclopedias

Minerals, chemicals, timer, and agricultural products are considered

raw materials

Jason owns a small landscaping business called GreenScapes. When buying a new pickup truck for his landscaping business, Jason negotiated with Palmetto Dodge, a dealer, with the agreement that GreenScapes would be the service company Palmetto Dodge used for all of its landscaping needs. This is an example of

reciprocity

While shopping at a local grocery store, Taylor sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as

routinized response behavior

Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products.

shopping

late majority

skeptics who adopt new products when they feel it is necessary

Laggards

the last adopters, who distrust new products

Functional

A few years ago, Apple released a new model of the iphone equipped with the intelligent personal assistant Siri.

Idea generation

A team at 3M gets together to brainstorm on new product introductions.

early majority

Adopt a new product just prior to the average person.

Shopping product

BMW

Convenience product

Bananas

Decline stage

CD players

Shopping product

Canon camera

Commercialization

Caterpillar just released a new model of bulldozer across the United States.

Maturity stage

Coca-Cola classic

Unsought product

Coffins

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

Concept testing

Demand for consumer products

Demand for business products is characterized as derived. From what is the demand derived.

Demand for business products is characterized as derived. From what is the demand derived?

Demand for consumer products

The second stage in the business buying decision process is to

Develop product specifications

The depth of a product mix is measured by the average number of

Different products offered in each product line.

Process material

Dishwasher detergent at a restaurant

Generic

Eggs

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

Extended decision making

Convenience products are

Frequently purchased items that are found in certain retail outlets.

Aesthetic

Gap introduces a popular summer T-shirt in a new color.

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of.

Impulsive buying

New-task purchase

Initial purchase of an item for use in performing a new job or solving a new problem.

Facilities, factories, and production lines with very large equipment are all classified as

Installations

Within the information search step of the consumer buying decision process, what two primary aspects exist

Internal search and external search

Extended decision making is the type of consumer decision-making process that?

Is the most complex decision making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.

Social surroundings

Jessie is out with a group of friends this evening for dinner at a local restaurant and then a movie. While the service at the restaurant was slow, and the food just ok, Jessie still had a great time and left with a positive opinion of the restaurant experience. Jessie's experience was likely influenced by____.

Manufacturer

Kool-aid

Functional

Kraft begins changing the packaging of its snack foods to make them easier for elderly customers to open.

Private-distributor

Kroger Value

Introduction stage

Lazy glasses

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Limited decision making

Tori went to Sam's Wholesale Club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and they would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she though "wouldn't those be nice for the party?" She selected one of the bouquets and places it in the cart. Tori has most likely engages in ____ when selecting the food for her party, and ____ when selecting the flowers.

Limited decision making: impulse buying

The three most widely recognized types of consumer decision making are?

Limited problem solving, extended problem solving, and routinized response behavior

If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

Line extension

Shopping product

Microwave

Screening

New product ideas at McDonald's are analyzed to determine whether they are feasible and match the company's objectives.

When business is making its initial purchase of an item to be used to perform a new job, it is known as a ______ purchase.

New-task

Manufacturer

Pepsi

Process material

Perfume oils

Specialty product

Pets

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the _________ of the buying decision process.

Post-purchase evaluation phase

Aesthetic

Prada decided to change the design of one of its more expensive handbags.

Becomes aware that there is a difference between a desired state and an actual condition.

Problem recognition occurs when a consumer

Unsought products

Products purchased to solve a sudden problem, products of which customers are unaware, and products that people do not necessarily think of buying

Business service

Professional audits from an accounting firm

Maturity stage

Quaker Oats

Convenience Products

Relatively inexpensive, frequently purchased items for which buyers exert minimal purchasing effort.

Snappy Tools, Inc., purchases hammers, bolts, and other hardware items from a variety of manufacturers and sells them to hardware stores at a price that includes a profit for Snappy Tools, Inc. The company would be part of what type of business market?

Reseller

straight rebuy purchase

Routine purchases of the same products under approximately the same terms of sale

Business Analysis

Samsung determines whether developing a smartwatch would contribute significantly to sales and profits.

A group of managers has been assigned the task of developing a new product. They are now in the process of assessing several ideas to determine whether they are consistence with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?

Screening

Component part

Side mirror for an automobile

Maturity stage

Smartphone

Quality

Smartphones are being made waterproof in case of accidents.

Manufacturer

Sony

Business Buying Decision Process

Stage 1: Problem Recognition Stage 2: Specifications Stage 3: Potential products Stage 4: Selection Stage 5: Evaluation

Concept testing

Starbucks provided a small group of customers with a written description of a new drink to gauge their reactions.

Extended decision making

Which consumer decision marking strategy would likely be used for the purchase of shopping products.

Internal search and external search

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Most business buying decisions are made by

a firm's buying center

Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

aesthetic

Generic

aluminum foil

Problem recognition occurs when a consumer

becomes aware that there is a difference between a desired state and an actual condition.

Changes that affect a product's versatility, effectiveness, convenience, or safety are called ____ modifications.

functional