ADV 378
how much are brands spending on mobile search?
$9.02 billion
how much larger is local commerce than E-commerce?
16x
what % of desktop searches are local?
20%
what % of mobile search now takes place on sites other than google?
35%
What % of mobile searches are local?
50%
what % of customers use at least 2 devices during shopping research?
63%
what % of purchasing decisions are made in person and locally?
76% - huge opportunity for a business to get found
what are changes in consumer behavior causing for google?
causing google to lose market share in both overall and mobile search
what does fragmentation consist of?
dozens of apps, search engines, directories and even your own website
what is anchor text association?
how are other websites referring and linking to the website? what keywords are they using to refer to their site?
what is traffic?
how many unique users does the website have and are they interested? when visitors arrive on the site, is info relevant to them and can they see it?
in 2015 what will surpass the desktop?
mobile spend, organic, and paid search traffic
what factors influence search ranking?
traffic anchor text association domains & links referring traffic social affinity location
what is domains & links referring traffic?
what types of domains are referring traffic to the website - how valuable are they and who refers to them?
what is location?
where is the business located, and where is the consumer searching located?
what is social affinity?
who is referring to the website and how are they referring to it in social media?
